71%
would repurchase
4.1/5
package quality

price range

description

A primer and serum in one infused with 28 beneficial ingredients to nourish and prepare your skin for a flawless makeup application. The silky, lightweight oil blend glides on, absorbs to prime the skin and hydrates the complexion. The luxurious formulation can also be used as a serum at night, or on hair to seal split ends. Innovative dual-purpose product nourishes the skin and prepares it for a flawless makeup application. Sensorial botanical blend glides on, absorbs into the skin and creates a refined and retexturized surface for makeup. Softens the appearance of fines lines and wrinkles and extends the durability of your foundation. The formula repels water, so that makeup stays looking fresh.

ingredients

Cyclopentasiloxane, Dimethicone, Ethylhexyl Cocoate, Dimethiconol, Phenyl Trimethicone, Ceramide 3, Sphingolipids, Jojoba (Simmondsia Chinensis) Oil, Rose Hips Seed Oil, Evening Primrose Oil, Sweet Almond (Prunus Amygdalus Dulcis) Oil, Green Tea (Camellia Sinensis) Oil, Olive (Olea Europaea) Oil, Hazelnut (Corylus Americana) Oil, Borage (Borago Officinalis) Seed Oil, Kukui (Aleurites Moluccana) Nut Oil, Cherry (Prunus Avium) Pit Oil, Tocopherol, Retinyl Palmitate, Tocopheryl Linoleate, Panthenyl Triacetate, Ascorbyl Palmitate, Ascorbic Acid, Octyldodecanol, Dioctyl Succinate, Peg-8, Tridecyl Stearate, Neopentyl Glycol Dicaprylate/Dicaprate, Tridecyl Trimellitate, Lithospermum Officinale Root Extract, Octyldodecyl Myristate, Citric Acid, Lavender (Lavandula Angustifolia) Oil, Geranium (Geranium Maculatum) Oil, Rose Geranium (Pelargonium Roseum) Oil, Vanilla (Vanilla Planifolia) Oil, Clove (Eugenia Caryophyllus) Oil, Orange (Citrus Aurantium Dulcis) Peel Oil, Petitgrain (Citrus Reticulata) Oil, Amyris (Amyris Balsamifera) Oil, Benzoin Siam Absolute, Lemon (Citrus Medica Limonum) Peel Oil, Eucalyptus Globulus Oil, Rosemary (Rosmarinus Officinalis) Leaf Oil, Bois De Rose (Aniba Rosaeodora) Oil, Cedar (Thuja Occidentalis) Leaf Oil, Ylang Ylang (Cananga Odorata) Oil.

Reviews

Reviews


3.0
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11 years ago

Holy heavy 'cones, Batman!! This stuff is loaded with 'cones - these are the first 5 ingredients: Cyclopentasiloxane, Dimethicone, Ethylhexyl Cocoate, Dimethiconol, Phenyl Trimethicone. If you...

About reviewer (225 reviews)

Age56 & Over

SkinDry, Fair-Medium, Neutral

HairBrown, Wavy, Fine

EyesBlue



2.0
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11 years ago

This product feels great going on. It feels more like a serum than a primer. It did help make my makeup last all day but nothing so special to warrant the price though. I like that it comes in a...

About reviewer (63 reviews)

Age30-35

SkinCombination, Medium, Neutral

HairBrunette, Wavy, Fine

EyesBrown


5.0
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11 years ago

This stuff is amazing! I just wish it wasn`t so expensive! For reference, I have what I consider normal skin; it can get dry in the winter and oily in the summer or that time of the month. I am...

About reviewer (32 reviews)

Age36-43

SkinNormal, Fair, Cool

HairBlond, Wavy, Fine

EyesBlue


4.0
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11 years ago

For reference I have normal-to-dryish skin and absolutely love love love love this primer!!!! My skin just drinks this in and my foundation goes on beautifully. When my skin is dry, I like this a...

About reviewer (93 reviews)

Age44-55

SkinOther, Tan, Warm

HairBrunette, Other, Other

EyesBrown


5.0
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11 years ago

I am in my early thirties and have combination skin, with an oily t-zone. While on a Sephora haul, I asked the associate what line she could recommend to help with the first signs of lines and...

About reviewer (92 reviews)

Age30-35

SkinNormal, Medium, Neutral

HairBrunette, Wavy, Fine

EyesBrown


2.0
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11 years ago

Sorry to rain on the parade, but for a dry-skinned girl who hasn't seen a moisturizing serum she wouldn't try, this one has failed to impress. Though it did start out promisingly enough--when...

About reviewer (266 reviews)

Age30-35

SkinNormal, Fair, Not Sure

HairBlack, Wavy, Coarse

EyesBrown


4.0
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11 years ago

I got a deluxe sample from Sephora. This is perfect for dry skin. I have dry and sensitive skin and my skin loves it! I might buy it after I finish the sample. But I don't recommend this product to...

About reviewer (22 reviews)

Age25-29

SkinSensitive, Fair-Medium, Not Sure

HairBlack, Other, Other

EyesBlack


5.0
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11 years ago

This primer can double as a treatment as well . I'm really into face oils so this was amazing for me when I tried it!! It's a bit interesting because you think it's going to be an oily mess but it...

About reviewer (38 reviews)

Age30-35

SkinCombination, Tan, Warm

HairBlond, Straight, Medium

EyesHazel


5.0
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11 years ago

The best skin preparation product/primer I have ever used. Period. My skin is dust-dry and finely lined; a half-pump of this beautiful product leaves my face glowing and hydrated, and slightly...

About reviewer (96 reviews)

Age44-55

SkinVery Dry, Fair-Medium, Cool

HairBrown, Wavy, Coarse

EyesBlue


5.0
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11 years ago

This is an absolute MUST for anyone with dry skin. It is also versatile, as it can be used for hair serum, nail cuticles, etc. A little goes a loooong way. It can also be used to replace any other...

About reviewer (95 reviews)

Age30-35

SkinDry, Fair, Neutral

HairBlond, Straight, Fine

EyesBlue


5.0
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11 years ago

I'll start by saying I did not purchase this as a primer, I purchased this as a serum. I have used it for both purposes and I have to say, it does it's job quite well. I have combination skin...

About reviewer (11 reviews)

Age25-29

SkinCombination, Fair-Medium

HairBlack

EyesBrown


5.0
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11 years ago

This is far and away hands down THE BEST primer for dry skin! You need only a tiny bit for each applicaton-so notwithstanding that $65 for the full size may be a bit spendy, it will last you a long...

About reviewer (93 reviews)

Age44-55

SkinDry, Medium, Cool

HairBrunette, Other, Other

EyesBrown


5.0
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11 years ago

Got a deluxe sample from the Barney's beauty bag sale and I love this! I have combo skin but with the weather turning cooler this has been perfect. Smells awesome and sinks in quickly. It helps...

About reviewer (120 reviews)

Age25-29

SkinCombination, Fair-Medium, Warm

HairBlack, Straight, Medium

EyesBrown


5.0
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12 years ago

I think this is _the_ primer for dry skin. Granted, it takes a bit longer for it to sink in compared to most primers I've tried but I do not mind a tiny bit as my dry and sensitive skin just laps...

About reviewer (8 reviews)

Age30-35

SkinDry, Fair-Medium, Not Sure

HairBlack, Other, Other

EyesBrown


3.0
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12 years ago

This product smells like the entire Aveda store in one bottle. To most people, me included, that's a really good thing. The texture is thin, silky, and lovely, and it glides onto the skin...

About reviewer (182 reviews)

Age

SkinNormal

HairBrown

EyesBlue


4.0
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12 years ago

Previously my primer was Hourglass' Mineral Veil Primer, however, No. 28 Primer Serum is even better ....... I use it underneath Kat Von D's Lock-It as well as I rub a little on my forehead and...

About reviewer (496 reviews)

Age

SkinOther, Other, Not Sure

HairOther, Other, Other

EyesOther


3.0
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12 years ago

I used the primer serum as a primer and also as a night treatment. I have sensitive, acne prone skin I am always battling with so I thought this multi-purpose primer might do me some good! I found...

About reviewer (169 reviews)

Age19-24

SkinAcne-prone, Fair, Neutral

HairBlond, Wavy, Fine

EyesBlue


5.0
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12 years ago

I Love this primer serum. feels oily when you first put it on, but absorbs very well. Makes my skin feel amazing!

About reviewer (7 reviews)

Age30-35

SkinAcne-prone

HairBlack

EyesBrown


5.0
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12 years ago

I love this SO much. I bought it to go with the Illusion Tinted Moisturiser and it makes my makeup look flawless. It has also completely gotten rid of all the dry patches on my cheeks. It's very...

About reviewer (3 reviews)

Age30-35

SkinCombination, Fair-Medium, Not Sure

HairBlond, Straight, Medium

EyesBlue


4.0
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12 years ago

I too got a sample from SpaceNK ( British version of Sephora, but more high end ) and I totally fell in love with it. It smells amazing and feels amazing too. I didn't have to re apply my make up...

About reviewer (4 reviews)

Age30-35

SkinCombination, Fair, Not Sure

HairBrunette, Wavy, Other

EyesGreen