Wow! I cannot believe I have not tried this sooner. I have been using this for several days and am still in total shock at this mascara's amazing abilities. I apply one coat and my lashes are touching my eyebrows. This stuff is magical. I have been using Loreal Vol. Carbon Black for months but I will use this for the rest of my mascara wearing days. Carbon Black as well all know gets clumpy and spidery. ugh. I have already bought all the tubes left at my Walgreen's, I am in fear that this will be discontinued or something. This is one of those products you can't believe you have missed, 2.99 is a total steal and I would honestly pay more for it. It is that good. I have def. overlooked this brand and look forward to trying more of its products.

The best one I've ever tried--the only thing that comes close is YSL Everlong. It builds very well and separates every lash. It's awesome.

I don't have anything new or exciting to add to all of the other reviews of this product. It is what it is: a great, cheap, non-smudging, Non-flaking, drug store mascara. There is NOTHING in this world that brings me joy the way that a great cheap make up find does. So if you need a little bit of happiness in a tube, pick this baby up at your local Walgreens.

I didn't cave to peer pressure in high school but I do now. MUA loves this inexpensive mascara and I needed a new one so I got this. I normally use waterproof mascaras, but I think this holds a curl really well even though its not water proof. I have very long but stick straight lashes. I have gotten lazy about using the lash curler but even one pump and this mascara can hold the curl. It makes my lower lashes feathery the way I hoped Maybelline Full n Soft would. This is very nice stuff.

I heard so many great things about this mascara .My local walgreens didn't carry it ,so I ordered it from there website.
It truly is amazing it holds a curl all day and all I used was one coat.No flaking ,no nasty smell .I tried high end brands and never again.

After seeing the reviews here, i went to walgreens to buy this mascara. I was very pleased with the results after applying it. It makes my lashes very long and black. However, the volumizing effect was not the main thing i noticed when i used it. There is, indeed, some volumizing effect but nothing that amazed me a lot (hence the 4 lippies). I have used other mascaras with better volumizing effect, but i am still ok with the effect of this one. Another good thing about this mascara is that it holds the curl all day. I have naturally semi-curly lashes but i don't need to use a lash curler previously when using this mascara and after several hours i still see them curled up perfectly. It doesn't smear under the eyes much, which is a very good thing for not being a waterproof mascara. It doesn't get clumpy, unless you apply more than 2 coats with a generous amount, which isn't recommended with any mascara anyway. I am very happy with it, especially cause it is very inexpensive. It does a lot for its value and i even bought 2 backups a few days later. I recommend it!

Wow, this is excellent! So far I like all Jordana products but I am extremely picky about mascara. This did not clump, flake, and it held a curl. It definately defined as well. This is comparable to some high end brands that I have used. It was $2.99 at Walgreens and its THE BEST drugstore buy and a great beauty secret given the results compared to price. EXCELLENT product!

GREAT recommendation, MUA! Love this site! Anyway I purchased this based on the rave reviews and I was astounded. . . great, big, curled, LONG, defined, pitch-black, clump-free lashes AT LAST! I used to love the Chanel Instant Lash mascara and when that was discontinued, as good things usually are, I was left in a mascara void. I tried YSL, Dior, La Femme, L'Oreal, Lancome, all the usual suspects and was NEVER satisfied. This drugstore GEM is a steal, overdelivers and underpromises, and makes my lashes look WOW. I hope they don't discontinue this mascara OH PLEASE! Anyway try it out you will be thrilled!!

Great mascara. I've bought $30.00 mascara and I've bought $3.00 mascara....this stuff is fabulous! Never received so many compliments on my eyelashes. Big thumbs way up! Loooooove Jordana

Would give it a 5 if it came in a dark brown or black/brown, I only have seen it sold in black, and I don't think black for mascara should be considered a basic shade, it's far too harsh for many people, black/brown would be better. Mascara itself is very good, it's both thickening and lengthening, gave me a false lash look with just one layer, seems to hold a curl well (I didn't have it on long enough to find out for sure), was easy to remove, and if it came in a shade I would actually be able to wear on daily basis it would be priceless to me.

I bought this mascara because of all the great reviews hoping it would work just as well on me. It looked good for the first minute after applying and then my eyelashes completely dropped and looked pin straight. Wasn't what I was looking for, I need a mascara that can hold a curl.

Alright, dammit. You got me, MUA. I was suckered into shelling out three big ones for this mascara, and I don't regret it one bit, nu-uh, no-how.
At first, I felt like I wasted money. I'm a huge CoverGirl Lashblast fan, and Jordana just seemed too thick and goopy compared to CG. Also, I like silicone brushes, and Jordana has the regular... other kind. Whatever that's called. Consequently, for a few weeks after I used it a couple times, Jordana sat collecting dust in my makeup basket.
Only recently did I decide to crack the tube open again and discover its powers. Since it seemed to dry up a bit, application has become a breeze, my lashes are volumized, lengthened and darkened without the initial overdone gloopiness. It's now probably my favorite mascara next to CG.
Unfortunately, though, the mascara can re-gloop or too much can get on the brush, so you have to be careful. Jordana's too good for its own good sometimes. Even the packaging is great- it's simplistic, and the tube is narrow and non-awkward.
All in all, this is an absolute gem for the price. I could seriously see myself not needing to buy any more expensive mascaras after trying this one. It's fantastic.

This is such a surprise find! Who knew that a $3 drugstore mascara could be so good?? I love the brush: it's dense but not obnoxiously huge like Lash Blast. I can get super dark lashes in just one coat, but I prefer to apply a second to build more volume. This is definitely a veryvery voluminous mascara and can easily be too good at what it does, so watch out when applying two or more coats. The only con I can see with this is that I started to notice an intense burning in my eyes when it starts to flake, which only happened when I've had my tube for a couple of months. Hopefully this problem can be fixed by buying new tubes, which is easy since it is so inexpensive! Would definitely recommend this!

Omg my fav mascara ever!! Its been a really long time since i used a mascara that does what this one does. Gives me so much volume and length and i barely have eyelashes but makes them look super full and healthy. I love everything from the price its so inexpensive compared to other brands $3 and the formula it holds my curl all day and i dont have to re curl my lashes ive never had a mascar do that for me. Got a back up when im done. Seriously the best mascara i have tried

Overall I have to say I adore the brush on this.. At first I liked the formula, but then it started to burn.. I can't say I've ever had an issue with any mascara and burning like this.. That being said no I definitely won't buy it again.. Though I wish I could find another mascara with that brush.. If it doesn't burn your eyes, I can see how it'd be nice..

I love, love, love this mascara!! I thought about giving it a lower rating, actually, because it's almost too good at what it does. I opted against it though, because I could just as easily be careful to not overdo it. My eyelashes are already crazy long and thick but don't we always want at least a bit more? What we have is never enough...that's an entirely different story. I will buy this mascara again and again. I especially love wearing it with little other makeup and just a wash of barely darker than flesh toned shadow and an inner corner highlight. This mascara does the rest of the work and makes my eyes the focus of the look. It also looks really good with a super dramatic eye as the lashes are lenghtened, defined, and volumized and don't get lost in all the darkness. My HG mascara (and I don't use that term lightly as it irritates the hell out of me, I don't know why. LOL)

Tried this today and I am impressed. I didnt doubt it would be a good mascara since so many reviewers are in love with it. My usual mascara is Covergirl Lashblast. In contrast, Jordana's wand tip is much smaller and the bristles shorter, which is good. The formula is okay. My lashes did achieve lots of length. As for volume, it did give some but not as full as expected. Beware when adding multiple coats or else you'll get spider lash. I had to apply from base of eyelash to undo the clumping together.
I got mine at walgreens for $3.99(NJ/NYC metro area) and I would certainly purchase again. As with anything new, it takes getting use to so Im certain ill master this new wand, it may give me extreme volume and falsies look, then I could rate it a 5 at a later time.

I love this mascara. My lashes are okay in length but are very thin. This mascara makes them dark and full while also adding some nice length. I also find that with this mascara i can get away with not curling my lashes and they still look fantastic!

I never thought it would happen... finding a mascara...at the drugstore no less...THAT I REACH FOR OVER YSL FAUX CILS! I find it interesting owning many different mascaras, because they ones you reach for over and over, subconsciously sometimes, are telling. In a do or die situation, I would rely on my cheapie Jordana mascara to hold all day, not not flake, smudge or smear on me. In addition, this is one of the few mascaras that I can get away with one coat! Fantastic! Being the product junkie that I am, I continue to test different things out. Currently, I'm testing all natural mascaras because I'm worried about the general health of my lashes... in so much as I am afraid the synthetics might be inhibiting my lash grow by making them dry out/fall out. If you held a gun to my head and made me choose... I would pick Jordana, without hesitation as my HG ,though!

Talk about HG mascara!!! I love this mascara so much! I have long, already slightly thick lashes, so most volumizing mascaras are too thick and clumpy on my lashes. I usually use Maybelline's one by one and one by one is great for a natural, clean look. This mascara is very much like that except it gives a lot more volume without clumping up and it still gives me definition!! It also lasts a decent amount of time on my very very oily skin without flaking/smearing! I FOUND MY HG! XD
I forgot to mention....best of all, it's dirt cheap!!!