76%
would repurchase
3.9/5
package quality

price range

description

ingredients

Water (Aqua), Beeswax (Cera Alba), Copernicia Cerifera (Carnauba) Wax (Cera Carnauba), Helianthus Annuus (Sunflower) Seed Wax, Cichorium Intybus (Chicory) Root Extract, Stearic Acid, Palmitic Acid, Propanediol, Triethanolamine, Polyamide-5, Galactoarabinan, Caprylyl Glycol, Aminomethyl Propanediolo, Caesalpinia Spinosa Gum, Acacia Senegal Gum (Acacia Senegal), Phenoxyethanol, Potassium Sorbate. +/-May Contain: Yellow 5 Lake (CI 19140), Blue 1 Lake (CI 42090), Carmine (CI 75470), Ultramarines (CI 77007), Bismuth Oxychloride (CI 77163), Chromium Oxide Greens (CI 77288), Chromium Hydroxide Green (CI 77289), Iron Oxides (CI 77491, CI 77492, CI 77499), Ferric Ferrocyanide (CI 77510), Ferric Ammonium Ferrocyanide (CI 77510), Manganese Violet (CI 77742), Titanium Dioxide (CI 77891).

Reviews

Reviews


4.0
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9 years ago

Very surprised at how long my lashes look! No volume though just very define and long. Big con: Your lashes curls in at the tips. I give this 3.5 stars.

About reviewer (22 reviews)

Age19-24

SkinCombination, Fair-Medium, Warm

HairBrunette, Wavy, Medium

EyesBrown



2.0
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9 years ago

I bought this mascara off Beauty Joint after hearing it hyped up a lot on YouTube. I've been trying to make it work but honestly I feel like it would be easier to just chuck it away. This mascara...

About reviewer (2 reviews)

AgeUnder 18

SkinCombination, Fair

HairBlond

EyesHazel


4.0
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9 years ago

Ok this is how I use this mascara 1st - use a mascara that is no-clump/has a plastic brush style applicator to comb & seperate my lashes. 2nd - use this Jordana mascara to really...

About reviewer (84 reviews)

Age44-55

SkinDry

HairBrunette

EyesBlue


4.0
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9 years ago

Can't use this mascara alone. I have short, straight lashes (read: barely there). BUT, when I curl my lashes, use a good mascara (right now I'm into Maybelline Lash Sensational), followed by this...

About reviewer (6 reviews)

Age30-35

SkinVery Dry, Fair

HairBrunette

EyesBlue


5.0
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9 years ago

The best mascara EVER. and I've tried a lot. I dark longish lashes that don't hold a curl very well. This doesn't weigh them down! I will buy it again and again!

About reviewer (263 reviews)

Age25-29

SkinSensitive, Fair, Warm

HairBrunette, Wavy, Coarse

EyesHazel


4.0
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9 years ago

I normally get waterproof mascara's as they hold my curl. I decided to give this ago since I've seen so many positive reviews on youtube. I have stick straight lashes but they are visible when i...

About reviewer (201 reviews)

Age19-24

SkinCombination, Fair-Medium, Cool

HairBrunette, Straight, Fine

EyesBrown


5.0
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9 years ago

Holy grail drugstore mascara

About reviewer (21 reviews)

Age30-35

SkinOily, Fair

HairBrunette

EyesHazel


2.0
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9 years ago

Sooo disappointed! Jordana is a Leaping Bunny certified company, and very affordable, so I really wanted this to work. Most people seem to have success with this mascara, but I had a very...

About reviewer (66 reviews)

Age44-55

SkinSensitive, Fair, Cool

HairBrunette, Other, Other

EyesBlue


1.0
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9 years ago

What in the world???? This was hyped up as being a great mascara...it looked great when I put it on, but started to flake within 15 mins, then gave me THE loveliest panda eyes ever. If you are...

About reviewer (36 reviews)

Age44-55

SkinCombination, Fair, Cool

HairBrunette, Wavy, Fine

EyesBlue


5.0
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9 years ago

Best mascara I've used : )

About reviewer (5 reviews)

Age19-24

SkinOily, Fair-Medium, Not Sure

HairBrunette, Wavy, Medium

EyesBrown


2.0
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from

9 years ago

I was really excited to use this product after the amazing reviews I'd read. Completely agree..it does give you amazing volume. But after a few hours there's such horrible fall down from the .. you...

About reviewer (3 reviews)

Age25-29

SkinDry, Tan

HairBrunette

EyesBrown


2.0
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from

9 years ago

This was a nice surprise... gave me some nice volume but not so much length though... It is a volumizing mascara after all. My search continues... Edit 22 march 2015: I repurchased this and for...

About reviewer (457 reviews)

Age30-35

SkinCombination, Fair-Medium, Warm

HairBrunette, Straight, Fine

EyesBrown


2.0
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9 years ago

Not bad!! My absolute favorite mascara is Full 'n' Soft but I had to try this based on the reviews and the price. Just tried it and I quite like it :D can't believe I walked past this so many times...

About reviewer (191 reviews)

Age30-35

SkinCombination, Fair, Neutral

HairBlond, Straight, Fine

EyesBlue


5.0
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9 years ago

I love this mascara, I bought it after I saw one of Laurens videos on youtube and I really love it. Its cheap, it washes off easily (I use baby shampoo) and does the job. You can either apply a...

About reviewer (13 reviews)

Age19-24

SkinAcne-prone, Olive

HairBrown

EyesBrown


3.0
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9 years ago

This mascara is very easy to work with to build up volume. My only qualms are that it doesn't come in a waterproof formula and this isn't the blackest mascara. I've found that when I was first...

About reviewer (50 reviews)

Age25-29

SkinCombination, Tan, Not Sure

HairBrunette, Curly, Medium

EyesBrown


5.0
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9 years ago

My favorite mascara ever! Very volumizing and very easy to work with. It separated my eyelashes and didn't clump. It only needs one or two thin coats and it makes my lashes look amazing. Will...

About reviewer (12 reviews)

Age19-24

SkinCombination, Fair, Warm

HairBrown, Wavy, Medium

EyesGreen


4.0
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9 years ago

Great mascara for me at a great price. Admittedly, I did not like it the first time I tried it on, but waiting a week helped the formula dry out. It curls and volumizes and does not smudge. You can...

About reviewer (222 reviews)

Age30-35

SkinCombination, Fair, Neutral

HairBlond, Wavy, Medium

EyesBlue


2.0
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9 years ago

I kept seeing this all over the boards as the response for best ds mascara for thickening/volume, so when I spotted it randomly at my grocery store for $2.50, I had to get it. Sadly for me, it...

About reviewer (565 reviews)

Age30-35

SkinCombination, Fair, Warm

HairBrunette, Wavy, Medium

EyesGreen


2.0
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9 years ago

I am with SusieQ1970 below, what is with all the hype for this product? Excuse me, what is this mascara supposed to do? I have several other DS mascaras that are considerably better than this one -...

About reviewer (240 reviews)

Age36-43

SkinCombination, Fair-Medium

HairBlond

EyesBrown


4.0
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9 years ago

Well I was so happy when I picked this up from my local Kmart for only $3 which is a shocker as I usually tend to spend 7-10 dollars for mascaras. So I immediately went home and tried it. This...

About reviewer (12 reviews)

AgeUnder 18

SkinNormal, Tan, Not Sure

HairBrown, Straight, Medium

EyesBrown