Shadow Insurance 24-Hour Eyeshadow Primer

Too Faced

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4.2

1686 reviews
76%
would repurchase
4.4/5
package quality
price range

description

Your insurance policy against creasing, fading and dull eyeshadow just got an upgrade! Our best-selling eye primer formula intensifies color and helps lock down eye shadow for 24+ hours of waterproof, non-creasing, fade-resistant wear while protecting you from harmful blue light.

ingredients

Isododecane, Silica, Trimethylsiloxysilicate, Disteardimonium Hectorite, Aluminum Starch Octenylsuccinate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydrogenated Polycyclopentadiene, Dimethicone, Bis-Diglyceryl Polyacyladipate-2, Oryza Sativa (Rice) Extract, Terminalia Arjuna Bark Extract, Glycine Soja (Soybean) Oil, Glycyrrhiza Glabra (Licorice) Root Extract, Brassica Campestris (Rapeseed) Seed Oil, Oryza Sativa (Rice) Germ Extract, Oryza Sativa (Rice) Bran Extract, Althaea Officinalis (Marshmallow) Root Extract, Ethylhexylglycerin, Polyglyceryl-3 Diisostearate, Propylene Carbonate, PEG-40 Stearate, Oleic Acid, Lecithin, Synthetic Beeswax, Water\Aqua\Eau, Fragrance (Parfum), Citronellol, Coumarin, Linalool, Tocopherol, BHT, Phenoxyethanol, Mica, Titanium Dioxide (CI 77891), Bismuth Oxychloride (CI 77163), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499) <ILN50047>

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    Reviews

    Reviews

    5.0
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    from
    EliG

    9 years ago

    This is the best eye primer for anyone with slightly oily lids. Had to switch from Urban Decay because that one stopped working but this one is definitely a never fail primer...it's easier to...

    About reviewer (8 reviews)

    Age30-35

    SkinCombination, Medium, Warm

    HairBlack, Straight, Coarse

    EyesBrown

    5.0
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    from
    ThereIsNoDanaOnlyZuul

    9 years ago

    Great stuff! Really does make shadow last longer with no creasing, allows shadows to blend easily (unlike some other primers), and the packaging allows you to get every last bit out of the tube....

    About reviewer (23 reviews)

    Age30-35

    SkinNormal, Fair, Neutral

    HairRed, Straight, Fine

    EyesHazel

    5.0
    Created with Sketch.
    from
    triplejjj

    9 years ago

    this is the best eye shadow primer ever !!! it took me awhile to buy it and i was in a dilemma between urban decay and shadow insurance. apparently they were the same but i decided to try shadow...

    About reviewer (26 reviews)

    Age19-24

    SkinCombination, Fair-Medium

    HairBrunette

    EyesBrown

    5.0
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    from
    Danixgirlx3

    9 years ago

    I love this product, its long lasting, light, and breathable. It's worth the money and does it's job at keeping your eye shadow perfect. I 100% recommend this product to everyone. It's awesome, and...

    About reviewer (14 reviews)

    Age19-24

    SkinDry, Fair-Medium, Not Sure

    HairBrunette, Other, Other

    EyesBrown

    3.0
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    from
    rucci80

    9 years ago

    this is a great primer, no doubt about it the hype is real. the reason why i gave an overall rating of 3 is because i find that the product separates and i get the oily part comes out before the...

    About reviewer (36 reviews)

    Age30-35

    SkinCombination

    HairBlack

    EyesBrown

    4.0
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    from
    chimichanga4321

    9 years ago

    when I applied it for rthe first time it came on nicely but it was a little hard to apply eyeshadow blending it in got harder but overall after working it i managed to do my make up the way i...

    About reviewer (2 reviews)

    Age19-24

    SkinCombination, Medium

    HairBlack

    EyesBrown

    4.0
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    from
    EmmyMack

    9 years ago

    I always have this on hand! It goes on smooth and really keeps your shadow lasting!

    About reviewer (39 reviews)

    Age25-29

    SkinNormal, Fair, Not Sure

    HairOther, Other, Medium

    EyesGreen

    2.0
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    from
    glimmergirlxxx

    9 years ago

    Let me start off by saying I got this as a deluxe sample with "The Return of Sexy" palette, so I didn't pay for it. And normally I love Too Faced products (their palettes and eyeliner are AMAZING)...

    About reviewer (141 reviews)

    Age19-24

    SkinNormal, Fair-Medium, Neutral

    HairBrown, Wavy, Coarse

    EyesHazel

    5.0
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    from
    mackenzie5308

    9 years ago

    This eyeshadow primer does what it claims... it makes eyeshadow last on my normal eyelids all day without fading or creasing. The price is high but the tube will last you forever since you really...

    About reviewer (112 reviews)

    Age19-24

    SkinNormal, Fair-Medium, Not Sure

    HairBlack, Wavy, Fine

    EyesBrown

    5.0
    Created with Sketch.
    from
    marangi6

    9 years ago

    After using this for awhile and then switching between Lorac's eye primer and Urban Decay's eye primer (forgot the name?), I've concluded that Shadow Insurance definitely delivers a crease-free...

    About reviewer (27 reviews)

    Age36-43

    SkinAcne-prone, Olive, Not Sure

    HairBrown, Other, Medium

    EyesBrown

    5.0
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    from
    dariamol

    9 years ago

    Great, reliable eyeshadow primer. It sets to a slightly beige-toned dry finish and keeps my eyeshadow on all day. No mess, easy to apply, and doesn't irritate my eyelids.

    About reviewer (31 reviews)

    Age19-24

    SkinCombination, Olive, Warm

    HairBrunette, Wavy, Fine

    EyesBrown

    2.0
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    from
    Cindyinhoneyland

    9 years ago

    The staying power is good but it makes my eyelids feel dry and itchy, I definitely prefer Urban decays potion.

    About reviewer (1 reviews)

    Age25-29

    SkinCombination, Fair

    HairBrunette

    EyesHazel

    4.0
    Created with Sketch.
    from
    asideofladies

    9 years ago

    This performs exactly the same for me as the Urban Decay Primer Potion. It keeps my eyeshadow on all day, and cost the same, and now that the UDPP is changing packaging to the awful doefoot...

    About reviewer (82 reviews)

    Age19-24

    SkinOily, Tan, Warm

    HairBrown, Straight, Medium

    EyesBrown

    5.0
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    from
    ehwang1997

    9 years ago

    love the packaging. love the product. holy holy holyyy grail eye primer!! I've repurchased three times already lol

    About reviewer (25 reviews)

    AgeUnder 18

    SkinCombination, Fair, Not Sure

    HairOther, Straight, Fine

    EyesBrown

    1.0
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    from
    RomanXI

    9 years ago

    Very oily formula and dries cake-y. Didn't prolong my eyeshadow or prevent creases.

    About reviewer (88 reviews)

    Age19-24

    SkinNormal, Fair, Cool

    HairRed, Straight, Fine

    EyesGreen

    3.0
    Created with Sketch.
    from
    joeynam

    9 years ago

    Many people compare this and the Urban Decay Primer Potion, and I can see why. Both are great in terms of making eye makeup last throughout the day and really make the shadows' colour payoff...

    About reviewer (21 reviews)

    Age19-24

    SkinSensitive, Fair-Medium, Warm

    HairRed, Wavy, Fine

    EyesBlack

    1.0
    Created with Sketch.
    from
    sweetpea19811

    9 years ago

    Let me start by saying I have VERY oily lids. Like crazy oily. This stuff did nothing for me...:(

    About reviewer (1356 reviews)

    Age30-35

    SkinCombination, Fair

    HairBlond

    EyesBlue

    4.0
    Created with Sketch.
    from
    fecktopia

    9 years ago

    An excellent primer to improve the longevity of eyeshadow, my only issue is it tends to dry my lids out a bit as soon as I apply it. UD primer potion dries my lids too, but so much more it actually...

    About reviewer (133 reviews)

    Age30-35

    SkinDry, Medium, Neutral

    HairOther, Straight, Medium

    EyesHazel

    3.0
    Created with Sketch.
    from
    lwinkenwerder

    9 years ago

    I really wanted to like this. It goes on smooth, I love the feel, but it just didn't last. My oily skin defeated another primer...and the search goes on...

    About reviewer (6 reviews)

    Age36-43

    SkinCombination, Medium, Not Sure

    HairBrown, Wavy, Medium

    EyesGreen

    5.0
    Created with Sketch.
    from
    tuckerdout

    9 years ago

    My holy grail mid-end eye shadow primer! When used under a good-quality eye shadow, my eye makeup still looks great at the end of the day, which doesn't happen with any other primers I've used....

    About reviewer (11 reviews)

    Age19-24

    SkinDry, Fair, Neutral

    HairBrunette, Wavy, Medium

    EyesBrown

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