Shadow Insurance 24-Hour Eyeshadow Primer

Too Faced

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4.2

1686 reviews
76%
would repurchase
4.4/5
package quality
price range

description

Your insurance policy against creasing, fading and dull eyeshadow just got an upgrade! Our best-selling eye primer formula intensifies color and helps lock down eye shadow for 24+ hours of waterproof, non-creasing, fade-resistant wear while protecting you from harmful blue light.

ingredients

Isododecane, Silica, Trimethylsiloxysilicate, Disteardimonium Hectorite, Aluminum Starch Octenylsuccinate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydrogenated Polycyclopentadiene, Dimethicone, Bis-Diglyceryl Polyacyladipate-2, Oryza Sativa (Rice) Extract, Terminalia Arjuna Bark Extract, Glycine Soja (Soybean) Oil, Glycyrrhiza Glabra (Licorice) Root Extract, Brassica Campestris (Rapeseed) Seed Oil, Oryza Sativa (Rice) Germ Extract, Oryza Sativa (Rice) Bran Extract, Althaea Officinalis (Marshmallow) Root Extract, Ethylhexylglycerin, Polyglyceryl-3 Diisostearate, Propylene Carbonate, PEG-40 Stearate, Oleic Acid, Lecithin, Synthetic Beeswax, Water\Aqua\Eau, Fragrance (Parfum), Citronellol, Coumarin, Linalool, Tocopherol, BHT, Phenoxyethanol, Mica, Titanium Dioxide (CI 77891), Bismuth Oxychloride (CI 77163), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499) <ILN50047>

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    Reviews

    Reviews

    3.0
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    from
    LeighS

    8 years ago

    When I buy a primer I am looking for two things: 1) That it keeps eyeshadow on for as long as possible 2) That it covers the purplish shadows on my lids to make them a blank...

    About reviewer (328 reviews)

    Age44-55

    SkinSensitive, Fair, Warm

    HairBlond, Wavy, Fine

    EyesBlue

    4.0
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    from
    liaemanuelle

    8 years ago

    Switched from Urban Decay Primer Potion to this and I will never turn back. Though it is much thinner and sometimes (rarely) separates in the bottle, I find this primer to be much more effective....

    About reviewer (6 reviews)

    AgeUnder 18

    SkinCombination, Fair-Medium

    HairBrunette

    EyesBrown

    5.0
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    from
    Sheoak

    8 years ago

    This is a lovely product. To me, eyeshadow primer is essential. What's the point doing great eye makeup if the whole lot creases and disappears within a couple of hours? This primer has a nice...

    About reviewer (15 reviews)

    Age36-43

    SkinCombination, Fair, Not Sure

    HairBrown, Straight, Medium

    EyesHazel

    4.0
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    from
    Angscar97

    8 years ago

    So good makes my eyeshadow STICK doesn't come off until end of day when I remove my makeup! would repurchase.

    About reviewer (31 reviews)

    Age19-24

    SkinNormal, Olive

    HairBlond

    EyesHazel

    4.0
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    from
    MES

    8 years ago

    I have tried several shadow primers over the years. I typically get tinted ones as I have discolored lids, but Ulta was out of Smashbox 24 hour lid primer so I opted for this. The consistency...

    About reviewer (620 reviews)

    Age36-43

    SkinCombination, Fair-Medium, Neutral

    HairBrown, Straight, Fine

    EyesBrown

    1.0
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    from
    mbcccix

    8 years ago

    NOPE. I'd rather stick to Urban Decay's primer potion. I bought a tube of this stuff from Sephora a long time ago and every time I reach for this product, the only thing that squirts out is oil....

    About reviewer (359 reviews)

    Age25-29

    SkinCombination, Fair-Medium, Warm

    HairBrown, Straight, Medium

    EyesBrown

    4.0
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    from
    AmberLynn87

    8 years ago

    This is pretty good eye primer. I have no oily or dry problems on my eyes. Pros -Nice & easy to apply -Keeps shadow on all day -Shadows Blend well on top Cons -I don't like the packaging -Really...

    About reviewer (48 reviews)

    Age25-29

    SkinCombination, Fair

    HairBrunette

    EyesHazel

    1.0
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    from
    anduran92

    8 years ago

    This did nothing for me. I received it as a sample with my chocolate bar palette and it didn't help my eyeshadow stay on at all. I prefer my Wet n Wild Fergie primer.

    About reviewer (8 reviews)

    Age19-24

    SkinOily, Medium Brown, Not Sure

    HairBlack, Straight, Medium

    EyesHazel

    2.0
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    from
    fabmac1

    8 years ago

    I got a deluxe sample of this in a favorites kits from Sephora. I find it has a weird texture to it - feels very slippery and kinda greasy. I didn't like it. It does an OK job in preventing...

    About reviewer (927 reviews)

    Age36-43

    SkinCombination, Fair, Neutral

    HairBlack, Straight, Fine

    EyesBrown

    5.0
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    from
    laurelchue

    8 years ago

    This best for oily eyelids. It will make sure your eyeliner stays in place! I literally swear by this!

    About reviewer (4 reviews)

    Age19-24

    SkinAcne-prone, Fair-Medium

    HairBlack

    EyesBrown

    2.0
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    from
    Katejang81

    8 years ago

    Eh. I got a sample of this when I purchased an eyeshadow pallet. I had ran out of my beloved Milani eyeshadow primer and gave Too Faced a shot. A let down. It caused my eyeshadow to crease. I won't...

    About reviewer (109 reviews)

    Age30-35

    SkinNormal, Fair-Medium, Warm

    HairBrunette, Wavy, Fine

    EyesBrown

    5.0
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    from
    bethkvernon

    8 years ago

    My favorite shadow primer. Keeps shadows on all day and does not crease. I used to use the Urban Decay primer but I tended to find that my shadows would end up looking muddled together after a...

    About reviewer (9 reviews)

    Age19-24

    SkinVery Oily, Fair

    HairOther

    EyesBrown

    5.0
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    from
    madarus94

    8 years ago

    This is the 3rd time I am buying it. It is the only eyeshadow primer I've used, but I don't need to try another one because it does it job perfectly.

    About reviewer (14 reviews)

    Age19-24

    SkinDry, Fair, Not Sure

    HairBrown, Wavy, Medium

    EyesBlue

    1.0
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    from
    lynbird

    8 years ago

    After reading all of the good things here, and elsewhere on the internet, I purchased Too Faced Shadow Insurance. I have trouble with dark liners migrating throughout the day. I know I'm in the...

    About reviewer (52 reviews)

    Age30-35

    SkinSensitive, Fair, Neutral

    HairBrunette, Wavy, Fine

    EyesBrown

    5.0
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    from
    rrosiecollins

    8 years ago

    for me, this is one of those products that makes you regret ever doing your makeup and leaving the house before you bought it! i've never had much luck with primer, to the point where i thought it...

    About reviewer (3 reviews)

    AgeUnder 18

    SkinDry, Fair

    HairOther

    EyesBrown

    2.0
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    from
    agibeault

    8 years ago

    I returned this - something I rarely do! I have very dry skin around the eyes and have never really had a problem with eye shadow creasing, however I do have a problem with concealer creasing and...

    About reviewer (248 reviews)

    Age30-35

    SkinSensitive, Olive, Neutral

    HairBrunette, Wavy, Medium

    EyesBrown

    5.0
    Created with Sketch.
    from
    Mimi2355

    8 years ago

    The best eyeshadow primer ever, it does what it says and i dont have any complaints about it totally worth the money and i would repurchase this product again and again :)

    About reviewer (2 reviews)

    Age25-29

    SkinCombination, Fair

    HairBrunette

    EyesHazel

    1.0
    Created with Sketch.
    from
    antolin1

    9 years ago

    Nopes, thumbs down! This was a major n-go for me. I purchased this because 1) I love Too Faced and 2) my beloved Urban Decay Primer is just too dang drying for daily use (FYI" this stuff is so...

    About reviewer (600 reviews)

    Age44-55

    SkinDry, Fair-Medium, Warm

    HairBlack, Curly, Coarse

    EyesBrown

    5.0
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    from
    rissachangedforthebetter

    9 years ago

    My HG eyeshadow primer! Great product, no complaints. Have repurchased many times and will continue to do so.

    About reviewer (6 reviews)

    Age25-29

    SkinCombination, Medium

    HairBrunette

    EyesGreen

    4.0
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    from
    princessmeowmeow

    9 years ago

    I love the cute packaging and the price is quite good for an expensive brand like Too Faced. I find that you don't need to worry about the pale beige colour of this primer, since the primer sinks...

    About reviewer (163 reviews)

    Age19-24

    SkinCombination, Fair-Medium, Warm

    HairBlack, Kinky, Medium

    EyesBlack

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