wet n wild

Wet'n'Wild is a cosmetics company founded in 1979 in Brooklyn, NY. It began by selling lipsticks and nail polishes for 99 cents, (a price that remains the same today). It relocated to Los Angeles in 2003 and is currently the #1 value brand in the United States. A mostly vegan, cruelty-free beauty company, it has over 90% brand recognition in the U.S. It is owned by Markwins International.

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1,236 products

27,270 reviews

75% would repurchase

Recent wet n wild Reviews

Lipstick -wet n wild -MegaLast Liquid Catsuit Matte Lipstick

on 5/27/2018 12:06:00 PM


I got this in the color Give Me Mocha. On me it's not as brown as the name implies. I have pale Irish skin and naturally pigmented lips. Pale pinks don't look right on me and I don't really care of orange or peach toned lippies (even though I have auburn hair and they are supposed to look good). I like lipsticks that are medium depth - not bright red but not pale. This one fits the bill. It reads red-brown I guess. I like the color. I dries fast and stays on pretty well. But not totally. After an evening out drinking and maybe eating a few bites, it's not totally intact but not totally off either.
There was another color I was interested in that someone here recommended but it was sold out at Target. Glad I got this one. It looks really dark on the website but not on me.

1 of 1 people found this helpful.

Highlighters -wet n wild -Color Icon Rainbow Highlighter - Unicorn Glow

on 5/26/2018 6:38:00 AM


The rainbow highlighter trend is just up my alley, makeup-wise, I guess it’s up my makeup-alley, lol. But at the moment I cant afford to get one of the high end ones like Too Faced’s or the original from Bitter Lace Beauty. So of course I was delighted to find this one for $4 at Walmart. While this is supposed to be “festival makeup” I don’t care, I will wear this look winter or summer, to school or concert. Upon opening it up I found that it doesn’t really work well to apply the rainbow with a regular round blush/powder brush. I imagine you need a flat brush, like the cute rainbow one Too Faced sells to go with theirs. I however, improvised by using a large eyeshadow brush and just applying the colors one by one. This gave me admirable control over the colors, allowing me to apply more of the less noticeable shades like the yellow and orange. I do wish the powder was more creamy and opaque, as the Bitter Lace highlighter looks to be in photos. The Wet n Wild version gives a more sheer and subtle look than what I would prefer. So I would still like to get the Bitter Lace one eventually, or perhaps try and make my own. I do think the colors in the Wet N Wild highlighter are prettier than other inexpensive rainbow highlighters like Ulta’s. And it is by far the cheapest rainbow highlighter I have seen. It looks nice on, I am pleased with the effect it gives, so although I would not repurchase, I am glad I bought this and have enjoyed wearing it.

1 of 1 people found this helpful.

Highlighters -wet n wild -MegaGlo Highlighting Powder

on 5/25/2018 1:24:00 PM


I have this in Blossom Glow shade. It looks really good and light on my very fair, cool undertoned skin. The pigmentation is not high which I prefer as you can build it up if you like. I used this in very small amount, applied with a brush. Outside in the daylight it wasn't noticeable at all. Indoors there was a natural-looking, little glow on my face.

I would say it's great for daytime, if your goal is a more natural look. I even use it without any skin make-up at all. For this price the quality is really great.

3 of 3 people found this helpful.

Palettes -wet n wild -Color Icon Eyeshadow 10 Pan Palette - Rose in the Air

on 5/24/2018 10:27:00 AM


I love this so much, I can't put it down! I mean to switch my palettes daily but man, I like the looks I get with this one.

The only con I have for this palette at this price point is that the shimmers don't look opaque and foiled. But they are still pretty and usable.

This palette is nicely pigmented, blends well, and the colors are awesome on my NC 42 skintone. The packaging is sturdier than what I have had in the past from wet n wild (and drugstore in general) and the layout of the pans is SO pleasing.

This shadows don't irritate my eyes. And last all day on me on top of my milani eye primer. The thing that most shines here are the medium to deep mattes. They are great. Some of the shadows are more creamy and others more dry, though they all lean slightly dry, but they perform very well on the eyes.

I would totally reccomend. I might just grab all of them honestly. I already have the comfort zone one and that one is great too.

3 of 4 people found this helpful.

Foundations -wet n wild -Photo Focus Foundation

on 5/23/2018 7:57:00 PM


Maybe I don't take enough selfies, but this just isn't all that great I'm finding. Very thick and 'makeup' like. A little does go a long way and the shade match (neutral beige) if fine, but I find it looks a bit cakey by mid afternoon. That smell is another thing-- fresh off the hardware shelf! It does dissipate however. Just looked at my face at 4:45pm, yep, cakey and my nose pores look obvious. Partially this could be my fault, I tried Mally's Pore Perfection on top earlier (just dabbed it on to minimize shine, etc.). Note to file, these two products do not play well together. So here's my take, I would use this for a night out where I knew there would be pictures, low lights and only a few hours of wear. It's not going to be my day to day foundation.

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