wet n wild

Wet'n'Wild is a cosmetics company founded in 1979 in Brooklyn, NY. It began by selling lipsticks and nail polishes for 99 cents, (a price that remains the same today). It relocated to Los Angeles in 2003 and is currently the #1 value brand in the United States. A mostly vegan, cruelty-free beauty company, it has over 90% brand recognition in the U.S. It is owned by Markwins International.

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1,249 products

27,553 reviews

75% would repurchase

Recent wet n wild Reviews

Polishes -wet n wild -Megalast - Haze Of Love

on 1/17/2019 3:52:00 PM


Absolutely love this polish. Beautiful, rich cream polish: dark red with a hint of brown. The formula is great too - might pass as a one-coater with careful application, but I think 2 coats are best. What I like the most about Megalast polishes is the wide brush - I can cover my nail in 2 easy swipes. I think it is amazing for the price paid - can't recommend it enough

4 of 4 people found this helpful.

Lipstick -wet n wild -Silk Finish Lipstick - Java


My favorite medium browned nude of all time! This color is just gorgeous! Reminiscent of the 90's brown lip trend, but the pearl finish makes it softer and more flattering for daily/casual wear, than the matte reddish browns of that era. Such a flattering shade for my fair, neutral skin (NW15-20), and just perfect for Fall, although I wear it year round. I love the formula of WnW lipsticks, because the color is long-wearing but not drying. I can't believe a good lipstick can cost so little ($0.99)! If this shade were discontinued, I'd probably buy 10 backups!

1 of 1 people found this helpful.

Eyeliner -wet n wild -MegaLiner Liquid Eyeliner


Excellent liquid liner, at a great price ($2.99)! This has been my go to for years, because it's easy to create a thin/clean line, and to create a wing, and does not fade or smudge throughout the day. The applicator is a felt tip, and it's slim enough to be easy to work with. I usually just line really close to my lower lash line, then apply a pencil liner to my waterline, and I don't have to touch up my eyeliner all day. I use "Dark Brown", because it's close to black, without the harshness of a true black. This is also easy to remove at night, unlike their H20 liquid liner. Will repurchase!

1 of 1 people found this helpful.

Highlighters -wet n wild -MegaGlo Highlighting Bar - Air (Zodiac Collection)

on 1/16/2019 11:37:00 PM


This is for the Wet n wild Highlighting Rose Gold Bar This highlighter is very pigmente! Blends in really nicely and past throughout the night. At 7USD this drugstore highlighter stands up to higher end brands that I have purchased! No chunky glitter or ashy looking swatches on your face. A little goes a long way so a light hand is recommended!

1 of 1 people found this helpful.

Lipstick -wet n wild -MegaLast Lip Color - Never Nude

on 1/16/2019 2:45:00 PM


I'm a nude lipstick freak. Just have to say it how it is. I own probably an entire plastic drawer full of them, all by different brands. Maybelline has the most, and I have all the light light nudes from all their lines.

After buying 2 bullets of WnW Bare It All - claiming to be everyone's perfect nude and having it pull way pink on me, I was browsing the WnW website and saw they had a some new shades in their MegaLast lip line - and Never Nude was one of them that looks like another "nude". I had a 40% off coupon code, so I bought a ton of things, this lipstick included.

OMG - if you are olive/strong yellow undertone - THIS IS THE NUDE FOR YOU. Well, at least it is for me, and I have such strong yellow undertones that compared to my boyfriend, I look like I have jaundice. Compared to Bare It All - THIS is the lipstick I was hoping for! It is the perfect warm, orange, brown nude. On my lips, which are average pigment color, this color swiped on gives me a nice washed out color. Not too pale, not too orange, not too brown, not too pink, not too light or too dark (or doesn't show at all) -- not concealer-like - just PERFECT. I was BLOWN AWAY. This color actually puts all my nude lipsticks to shame and some of my favorites (Maybelline's In the Buffs - Nude Lust was my favorite).

I will say it's not as moisturizing as others - but this was creamier than Bare it all on my lips, if that means anything.
I attached some photos to show what Never Nude looks like swatched next to Bare It all - they are different. Only downside is the bullet/packaging. I hate how the lids go on these lipsticks and the bullet doesn't fully go down to protect the lipstick. But, I love love love this shade and am going to buy several more.

3 of 4 people found this helpful.

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