wet n wild

Wet'n'Wild is a cosmetics company founded in 1979 in Brooklyn, NY. It began by selling lipsticks and nail polishes for 99 cents, (a price that remains the same today). It relocated to Los Angeles in 2003 and is currently the #1 value brand in the United States. A mostly vegan, cruelty-free beauty company, it has over 90% brand recognition in the U.S. It is owned by Markwins International.

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1,238 products

27,366 reviews

75% would repurchase

Recent wet n wild Reviews

Concealers -wet n wild -Photo Focus Concealer

on 7/22/2018 10:30:00 AM


The $4 Wet n' Wild Photofocus Concealer is a very close dupe to the $27 Tarte Shape Tape - Shape Tape is just ever so slightly offering a little more coverage and it has a much larger and plusher doe foot applicator.

I have both brands right now as I wanted to compare them against each other and I have gone through the Photofocus Concealer quicker because I needed to apply a little bit more to get the coverage I needed around my eyes, but at that price it's still a solid contender and I will likely continue to get the Photofocus Concealer and not repurchase the Tarte Shape Tape.

2 of 2 people found this helpful.

Foundations -wet n wild -Photo Focus Foundation

on 7/22/2018 10:24:00 AM


If this came in the exact same glass bottle with a pump, I'd be over the moon. Still, for this price I can live with the strange little plastic applicator paddle they include inside the lid - I only use it to quickly dot some foundation on and then use either my fingers or a Beauty Blender to smooth it out. The faint smell of the product (sort of reminds me of Elmer's glue or the tempera paints they used to give you in elementary school to do art projects) does disappear quickly once applied and it hasn't caused me any issues even though I have fairly sensitive skin.

The Photo Focus Foundation to me is more of a full coverage formulation. I think others find this to be medium coverage, but as I apply my foundation first and then see where I might need a little concealer, I think it does a relatively decent job on its own evening out my skin tone and reducing some areas where there is redness and a few small spots of melasma on the tops of my cheekbones. I feel I need less concealer with the Wet n' Wild than when I use my HG CoverGirl + Olay Simply Ageless 3-in-1 Liquid Foundation. Actually, now that my HG CoverGirl is running about $18 a bottle at the drugstore, it will be getting bumped for the $6 bottle of Wet n' Wild as the addition of the pump on the CoverGirl is really just not worth the additional money. And Wet n' Wild has the added bonus of being cruelty free.

3 of 3 people found this helpful.

Eyeliner -wet n wild -H2O Proof Liquid Eyeliner

on 7/22/2018 1:08:00 AM


I purchased this just because the rapper Kreyshawn recommended it to a video of hers.
But it's no doubt the worst eyeliner I've ever used.First time I used it,it burned.
And whenever I still do it will smudge like crazy ever hours after I applied it,it's very messy,and it will literally go everywhere expect for when you want to remove it.
Overall a mess and I'm saying this having tried both drugstore and high end brands.

Lipstick -wet n wild -MegaLast Lip Color - Bare it All

on 7/21/2018 9:25:00 AM


The price is good and that's it. It's just an ordinary lipstick and it looks orange on me. I tried it in different lights and I can't seem to make it work for me. Just don't buy it without testing it first, even if it's cheap.

Brows -wet n wild -Ultimate Brow Highlighter

on 7/20/2018 6:14:00 PM


I love the look of a nude/light color in the waterline. I think it just opens your eyes up and makes them look bright, wide and awake. I picked this up on the recommendation of YouTuber EmilyNoel83's channel. This is not originally intended for the waterline, however, this is amazing to put there. The color is a light pink/peach color and I love it. I'm on my second pencil and I see myself buying it again. It glides on smoothly and stays put. Very impressed!

1 of 1 people found this helpful.

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