Almay is a cosmetics company founded in 1931 by chemist Alfred Woititz. He was inspired to make makeup for his wife, Fanny May, who had sensitive skin and a "delicate complexion".* He collaborated with Dr. Marion Sulzberger, a dermatologist, and together they created the first line of cosmetics that was both hypoallergenic and fragrance-free. Their products are not tested on animals and are available in retail and drugstore chains nationwide. *Source: Company website

image 0image 1image 2image 3image 4image 5image 6image 7image 8image 9image 10image 11image 12image 13image 14


434 products

13,584 reviews

58% would repurchase

Recent Almay Reviews

Eye Shadow -Almay -Shadow Squad⢠Eyeshadow

on 7/10/2018 1:26:00 PM


Terrible. Don’t bother.

Eye Makeup Remover -Almay -Lash Care gentle eye makeup remover pads

on 7/7/2018 6:27:00 PM

I have used Almay waterproof eye makeup remover for at least 20 years if not 30. I have been struggling to figure out why my eyes water and I can’t put makeup on. I thought it was allergies and always take a pill but I have zero other allergy symptoms. My eyelashes are also falling out like crazy and I thought this was due to age. I’m 50. I have changed cleansers too. I couldn’t imagine it being these pads since I’ve used them forever but decided to google since they did change the appearance. I have now discovered that multiple people have had the same issues because they changed the formula. I have been in pure hell for months with blurry vision and burning. Thanks Almay! I won’t use any of your products anymore. Not exactly the “sensitive” brand anymore.

3 of 3 people found this helpful.

Mascara -Almay -Liquid Lash Extenders Mascara


I am on my second tube of this. I know it is a new mascara but they all tend to dry out fast. Even my beloved Kevin Aucoin Curling tubing mascara does. That said, this one costs roughly a fourth and gives me similar results. Truth be told, I like the taper of the Kevin Aucoin brush better then this one with the Too Faced shape. My lashes are naturally very long yet very blonde. Being able to get to the root is important. I have a problem with most mascaras smearing down my face. Don't get me started in the I love this 5 minutes later I hate this with Charlotte Tilbury Legendary Lashes. Waterproof mascaras tend to dry out my lashes and are generally dry flaky formulas to work with. Tubing mascaras are perfect for someone with my type of lashes. This one is a lighter weight then the Kevin Aucoin, and the Blinc. It is thicker than the Trish McEvoy and not as gel shiny which I like. Removal is easy. I also like the brown/black option. I tend to get compliments on my lashes and not my mascara formula when I wear it although I find the black gives me enough impact for heavier eye looks. At $6.99 I can get both with no regrets. It is a good buy for the money.

2 of 2 people found this helpful.

Crème -Almay -One Coat Light and Easy Makeup [DISCONTINUED]

on 6/20/2018 11:09:00 PM

This stuff was way too sheer to be a good foundation. Thin, creamy and the sponge blender does nothing but to wipe the foundation away. Glad this is long gone. I give it one extra lippie because they actually had a color match for my pale skin. But that's it's only redeeming quality.

Eye Shadow -Almay -Softie eyeshadow

Tried multiple colors—all were worthless: no pigment, no blendabiliry—not useful at all. The only positive was the texture of the product, but I’m not buying eyeshadow for the texture . . . .

Top Rated Almay Products

Back to Top