Almay is a cosmetics company founded in 1931 by chemist Alfred Woititz. He was inspired to make makeup for his wife, Fanny May, who had sensitive skin and a "delicate complexion".* He collaborated with Dr. Marion Sulzberger, a dermatologist, and together they created the first line of cosmetics that was both hypoallergenic and fragrance-free. Their products are not tested on animals and are available in retail and drugstore chains nationwide. *Source: Company website

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435 products

13,600 reviews

58% would repurchase

Recent Almay Reviews

Mascara -Almay -Thickening Mascara


I have always liked this mascara, and felt this was Almay's best mascara offering. I recently purchased the newest purple tube packaging, and it's still just as great, so I don't think they altered the formula, just the packaging. I use this in "Blackest Black" which is a nice, deep glossy black. The formula is just right, not too wet, not too dry. I like the slim, tapered pipe cleaner style wand, which coats the lashes nicely without any clumping. I get volume and some lengthening as well. I experience no flaking or smudging, and it's easy to remove at night. Also, I have sensitive eyes, and this does not cause them any irritation. I paid $8.99 for this at Ulta, but it's sold cheaper other places (for example it's only $4.97 at Walmart). Would repurchase!

1 of 1 people found this helpful.

Liquid -Almay -Best Blend Forever


This is an interesting "foundation", because it has some excellent skin beneficial ingredients, but it is pretty sheer, and definitely more of a Tinted Moisturizer/BB Cream with a really high SPF (SPF 40). While I love the ingredients, the finish is just not cosmetically elegant, IMO. Even the driest of skintypes will likely need to set this with a powder, because it's very dewy/shiny and remains sticky/tacky. I actually skip any moisturizer or primer, because this is the first makeup I have ever used that is actually moisturizing enough on it's own, and does not highlight dry patches. Setting this with a powder makes a huge difference, and makes this much more wearable. Because it is hydrating and contains a high SPF, it is sort of an all in one product, and that is one thing I really do like. I am around an NW15, and using the lightest option "100 Porcelain", which is very pale, with a neutral undertone. The attached sponge is utterly useless, mine actually popped off when I tried to use it, but luckily you can unscrew it and use it as a regular squeeze tube. I find buffing this on with a Kabuki gives the best possible coverage and finish. It is definitely over-priced for what it is. This was $16.99 at Ulta, which is insane for a drugstore foundation! I wish there was a maybe option on here, as far as repurchasing, because I am pretty torn on this product. For now, I will put "yes".

Active Ingredients: Homosalate 3.5%, Octinoxate 7.5%, Octisalate 5.0%, Titanium Dioxide 5.3%. Other Ingredients: Aqua/Water/Eau, Butylene Glycol, Glycerin, Potassium Cetyl Phosphate, Cetearyl Alcohol, Dimethicone, Steareth-2, Steareth-21, VP/Eicosene Copolymer, Cetyl Esters, Isocetyl Stearate, Tridecyl Trimellitate, Phenyl Trimethicone, Silica, Ascorbyl Glucoside, Dipotassium Glycyrrhizate, Glycyrrhiza Glabra (Licorice) Root Extract, Hydrolyzed Glycosaminoglycans, Maris Sal ((Sea Salt) Sel Marin), Morus Bombycis Root Extract, Niacinamide, Polyquaternium-51, Propylene Glycol, Saxifraga Sarmentosa Extract, Scutellaria Baicalensis Root Extract, Sodium Carrageenan, Sodium Hyaluronate, Sodium PCA, Trehalose, Urea, Vitis Vinifera (Grape) Fruit Extract, Alumina, Ethylene Brassylate, Hexylene Glycol, Hydrogen Dimethicone, Lecithin, Magnesium Aluminum Silicate, Polysorbate 20, Propylene Glycol Laurate, Propylene Glycol Stearate, Simethicone, Sorbitan Laurate, Stearic Acid, Tetrasodium EDTA, Triacetin, Xanthan Gum, 1,2-Hexanediol, Caprylyl Glycol, Phenoxyethanol, Iron Oxides (CI 77491, CI77492, CI77499), Mica, Titanium Dioxide (CI 77891).

1 of 1 people found this helpful.

Liquid -Almay -Clear Complexion Makeup

on 2/4/2019 6:03:00 PM


I got the shade Cappuccino. Went on smoothly, nice and matte. I thought for sure Iā€™d found a great foundation. Then within two hours, it oxidized to a horrible shade of brick orange. Thank Goodness I had makeup remover wipes in my car. Going straight to the trash can šŸ—‘

Mascara -Almay -One Coat Multi-Benefit Mascara


This Mascara is causing me allergy in my eyes, Almay claims that the product is hypoallergenic but in reality, it's not
this is consumer fraud and they should be reported to consumer affairs. I have lost the receipt and Walgreens will not return the product

Brows -Almay -Brow Tint

on 1/13/2019 8:09:00 PM

Grandmother bought it as a christmas gift. I generally use Anastasia dip brow or too faced for my brows but decided to give this a shot. Let it dry for 5 minutes... DIDNT DRY.. so i decided to wipe it off... my face is now dyed red. Kill me.

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