Almay is a cosmetics company founded in 1931 by chemist Alfred Woititz. He was inspired to make makeup for his wife, Fanny May, who had sensitive skin and a "delicate complexion".* He collaborated with Dr. Marion Sulzberger, a dermatologist, and together they created the first line of cosmetics that was both hypoallergenic and fragrance-free. Their products are not tested on animals and are available in retail and drugstore chains nationwide. *Source: Company website

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432 products

13,576 reviews

58% would repurchase

Recent Almay Reviews

Liquid -Almay -Almay Truly Lasting Color longwear makeup


I tried this in shade 160 (naked) and the color was really light. I have fair skin with redness and this was still too pale. And it wasnt just pale... it looked really flat and made me Look like I was sick. Really strange. I was going to try a different color but the finish looked so bad I don't want to waste the money

Liquid -Almay -Smart Shade Smart Balance SPF15


This is not much different from the regular/original Smart Shade foundation. This has very sheer coverage, all mineral SPF, and a soft matte finish. This is much more like a tinted primer, which is perfect for me, since I like to layer a pressed mineral powder over top. The combo gives the perfect amount of coverage. For a quicker routine, I will just slap this onto bare skin alone, to lightly even out my skintone and add some sun protection. I have combo/oily skin, so the lightweight, non-greasy finish is ideal. I also have sensitive skin that breaks out easily, and this has not caused me any issues. I love squeeze tube packaging, travel friendly, hygienic, and you can get every last bit out. I have re-purchased a few times, and Walmart was the only place still selling this. If I can't find it again, I would just repurchased the regular Smart Shade foundation.

2 of 2 people found this helpful.

Liquid -Almay -My Best Blend

on 5/16/2018 6:06:00 PM

I got a decent color match but this foundation managed to find every line and crease on my face and settle in. It also showed me some vertical lip lines I never even knew I had. I’m 56 and wouldn’t recommend it if you have issues with foundation settling into wrinkles. I applied once with a brush and once with a beauty blender, same results both times. The sponge on the bottle is useless in my opinion.

2 of 2 people found this helpful.

Eyeliner -Almay -Amazing Lasting Eye Pencil

on 5/15/2018 7:17:00 PM


I really wanted to like this eyeliner, because I had been searching for a go-to "brown" eyeliner. (After 15-20 years of wearing either black or teal eyeliner, my sister-in-law said that I should consider a more subtle brown, so I cross-referenced MUA and Amazon reviews to come up with a "drugstore" winner- though I ended up purchasing this on Amazon, $9 in 07/2017).

Here's what I like about this pencil:
- first, it had good reviews, which I rely on heavily
- it's auto/self-sharpening, which is a must for me
- it's a drugstore brand, and generally this product looks like it's $10 or less
- the color is a dark brown, which looks good and "subtle but not too subtle" on my skin
- the color applied easily, with no tugging; I changed my usual technique and instead applied this on my upper eyelid

But the dealbreaker is that: it irritates my eyes. This is the first Almay product I've ever used, with a lot of good points ... so it sucks to find out that I can't handle one of the ingredients. This pencil usually resides in my make-up bag for the gym, and I distinctly remember applying it last Sunday morning ... and by Sunday afternoon, my eyes were stinging, and I kept blinking painfully until I washed my eyes thoroughly. And that happens every single time I apply this eyeliner. Sigh. The hunt for a good brown eyeliner continues.

Foundations -Almay -Healthy Glow Makeup + Gradual Self Tan

on 5/13/2018 9:48:00 PM

A chalky, mis-colored mess. It doesn't spread evenly and it certainly does not tan. For me this is entirely useless and a waste of money.

1 of 1 people found this helpful.

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