This is going to be in two parts, the old formula and the new formula.
The Old Formula: I made this purchase the first time when I saw it on the Sally's Clearance rack while searching for a new moisturizer. It was dirt cheap and I decided "why not?!" and picked it up and took it home. When I finally used it, It was much thicker than I was used to for a facial moisturizer and it took a long time to settle into my skin. I was nervous about break-outs and became reluctant to use it anymore. I kept using it however, when I realized that no breakouts were happening. I actually noticed less breakouts and more glowing skin, as well as a significant decrease in flake-y skin around my chin, cheeks and jawline. I decided to go back to Sally's in hopes of finding the product again.
When I went to Sally's, I found out that the reason the product was on sale was because Beyond Belief released new packaging. The Lady at Sally's gave me a "cheat sheet" to find the new release of the product I had previously used. She swore up and down that the products were the same, just in different packaging. So I went out on a limb and trusted her, bought the product and went home.
New Formula: I opened up the package and decided to swatch them side by side to see if there were any visual differences, and wow-ee. These products could not be visually and more different unless one was colored. The original formula is thick, creamy and an opaque white. The new formula is almost like a white cream-gel and is semi-opaque. As soon as I saw this, I was nervous, but I tried it anyways.
The newer formula absorbs significantly faster into your skin, almost leaving the feeling of "I need more" to my face. It also gives a more tight feeling to my skin once it finally absorbs than the previous formula did. Once a little more time passes, my skin feels exactly the same as it did with the previous formula.
So over all, I feel that the "two" products still do exactly the same thing, they just do it in different ways. Now that I have gotten used to the creamy texture of the old formula, I miss it. But I feel I can get used to the new formula just as well.