I'm a little surprised this hasn't gotten a whole lot of reviews on here; it has been around for a hot minute and these Maybelline Color Sensationals are probably the quintessential creamy, long-wearing, non-drying drugstore lipsticks.
I only occasionally wear deeper shades; I am an eye makeup/fake eyelashes fanatic and have a hard time downplaying the rest of my face to accommodate a bold lip. When I do drift out of the box, I make it a point to avoid anything too orange or too cool toned, so that leaves me with true reds and browns to select from.
This particular shade is definitely more on the true deep burgundy red spectrum, but does have hints of brown playing around somewhere in there. If you're looking for a deep wine red with no games played, you'll most likely be very satisfied with this, as I am. Then again, red selection is a pretty personal thing, so I cannot guarantee this color will be everyone's cup of tea.
What I can say with full assurance is that the formula of these mattes is treading the line of perfection. Serious full opacity with a creamy matte finish, NO patchiness, NO drying, and lasts at least until your next meal. Is there anything more you can ask from a $8.50 lipstick, or ANY lipstick for that matter? It is times like these when I question my need to go out and purchase a $20+ lipstick from Sephora that may or may not treat me as well as these do. Yes, they are that good!