I was slow to warm to this stuff after receiving a deluxe sample from Sephora, mainly because I didn't like the smell. It wasn't awful, but I prefer a hair product that's not quite so fragranced. I used it now and then, mostly ignoring it, but this summer, with shorter hair and tons of frizz, and being overdue for a haircut, I thought I'd hold my nose and give it a go. And lo and behold, I have grown to love this. It feels like a light lotion, and yes, it has some kind of vague lotion-y fragrance, but it fades out and what remains is subtle, scent-wise. But I just use a dime- or nickel-size blob of this rub it all over my palms, and rake and scrunch it in damp hair. A few minutes later the natural wave sets and it reduces frizz and adds a bit of volume and shine. It doesn't really end up feeling stiff in the hair, either. Yes, it sets a bit, but it easily softens with just a touch or a finger scrunch, and it doesn't feel heavy, greasy, crispy, etc. It's turned into a really nice lazy day hair option: Have frizz, have flatness, have dullness. Oh, and it's muggy as hell out? I'll just rake a bit of this in and in five minutes my waves set and look kind of tousled and, dare I say it, kind of cute? Heck, I'm even putting off the haircut for another week (or two) thanks to this stuff. It's a bit steep in price, but for me it's worth it to just get this and not bother dropping $5 here, $4 there, $6 everywhere for something that will get used twice and then ultimately get tossed.