74%
would repurchase
3.7/5
package quality

price range

Reviews

Reviews


1.0
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4 years ago

IF i could give this no stars, I would I just want to let people know how HARSH this product is. It literally fried/ broke my hair. I have used bleach in the past to know its not supposed to burn...

About reviewer (1 reviews)

Age30-35

SkinDry, Fair-Medium

HairBlond

EyesGreen



3.0
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4 years ago

So I used this to lighten my hair and my naturally light brown roots had already been previously colored. The kit comes with powder lightener, lightening creme, but maybe it is color as well, 30...

About reviewer (10 reviews)

Age30-35

SkinNormal, Fair-Medium

HairBlond

EyesBlue


4.0
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4 years ago

I was actually pleasantly surprised by this hair dye, I was expecting it to not work as well as it did for a drugstore type of brand however I strongly recommend using a toner also because it can...

About reviewer (1 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBrown

EyesBlue


4.0
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5 years ago

When i used this product, my hair was already highlighted with platinum blonde streaks. I wanted it all that color so i thought this would be perfect. I naturally have medium brown hair that is...

About reviewer (1 reviews)

Age30-35

SkinAcne-prone, Olive

HairBlond

EyesBrown


4.0
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from

7 years ago

I used it to make my darker hair blond like an ombré. The result was good but not the best. Fair price and a fair home color result

About reviewer (6 reviews)

Age19-24

SkinDry, Fair-Medium

HairBrunette

EyesBlack


2.0
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7 years ago

My first problem was that the bleaching powder would not mix with the liquid in the bottle. It just remained thick and gloppy and It kept oozing out like a volcano about to erupt! If that wasn't...

About reviewer (1 reviews)

Age56 & Over

SkinOther, Medium Brown

HairGrey

EyesBrown


5.0
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from

8 years ago

I was pleasantly surprised by this! I was so worried that it would look terrible but I followed the directions and my hair came out really nice and white and evenly bleached. I did use a purple...

About reviewer (55 reviews)

Age30-35

SkinCombination, Fair-Medium, Not Sure

HairBrown, Straight, Medium

EyesHazel


2.0
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8 years ago

Had to use it twice to see any kind of result and the result was barely there. Turned parts of my hair blonde, left the rest yellow and orange. I'm a natural blonde. Ended up dying my hair...

About reviewer (1 reviews)

Age25-29

SkinNormal, Fair, Neutral

HairBlond, Straight, Medium

EyesGreen


5.0
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8 years ago

My hair is naturally medium to dark brown I have colored my roots a light brown and the rest of my hair is blonde, I have been trying different types of bleach in an attempt to touch up my own...

About reviewer (23 reviews)

Age30-35

SkinOily, Fair-Medium, Not Sure

HairBlond, Other, Other

EyesBrown


5.0
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8 years ago

So this is a bleach. It will need a toner. It comes with a purple conditioner which is great for weekly upkeep, but will do nothing initially for brassiness. You will need a toner unless you are...

About reviewer (2 reviews)

Age25-29

SkinCombination, Fair

HairBlond

EyesGray


4.0
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8 years ago

I feel as though the people leaving negative reviews don't fully grasp what bleach will do to your hair. Unless you have virgin light blonde hair, you're going to be left with brassy tones you need...

About reviewer (5 reviews)

Age25-29

SkinNormal, Fair, Neutral

HairBlond, Wavy, Medium

EyesBlue


2.0
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8 years ago

This is bleach. It claims to be a Platinum Blonde dye. However,this is in fact just hair lightener. So your hair will basically react the same as it would to bleach. It wont get you're hair...

About reviewer (4 reviews)

AgeUnder 18

SkinNormal, Fair-Medium, Warm

HairBrunette, Straight, Coarse

EyesGreen


1.0
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8 years ago

I just tried to use this on my hair and it's literally orange, it didn't damage my hair at all but it is definitely not platinum at all! I'm going to try to use it one more time to lift out the...

About reviewer (1 reviews)

Age19-24

SkinCombination, Tan

HairBlond

EyesGreen


1.0
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9 years ago

First let's start off that I have natural medium brown hair that I dyed blackish brown in November 2014. And I wanted to change it up for summer so I read a lot of reviews on this product and...

About reviewer (1 reviews)

Age19-24

SkinCombination, Olive

HairBrunette

EyesHazel


4.0
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from

9 years ago

I used the one that lifts 4 levels, not the one that lifts 7 because my hair was already light blond. I have a pixie cut with almost-shaven sides and i didn't know how to proceed since you need to...

About reviewer (330 reviews)

Age30-35

SkinCombination, Medium, Warm

HairBrunette, Wavy, Fine

EyesGreen


5.0
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9 years ago

I used it mainly to remove the years of black hair color that I previously used. I should say that I am quite impressed!! I will def use again!!

About reviewer (148 reviews)

Age44-55

SkinDry, Medium, Warm

HairBrown, Wavy, Fine

EyesGreen


5.0
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9 years ago

I absolutely love this stuff! It is seriously one of the best drug store dyes out there. I have tried several bleaching packets from sallys and have not liked the results as much as using this...

About reviewer (2 reviews)

Age19-24

SkinCombination, Fair, Cool

HairBlond, Straight, Fine

EyesBlue


5.0
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9 years ago

I couldn't believe how much this lighted my bleach resistant hair! My hair is a very dark brown verging on black and it does not respond well to bleach. It normally takes two bleaching sessions to...

About reviewer (2 reviews)

Age19-24

SkinVery Dry, Fair

HairBlond

EyesBrown


5.0
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9 years ago

I have black Asian/ Hawaiian hair naturally so i decided I wanted a change and got bleach from Sally's and 40 peroxide. Well I ran out while bleaching (always buy more than you need) luckily my...

About reviewer (22 reviews)

Age19-24

SkinNormal, Tan

HairBlond

EyesBrown


5.0
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10 years ago

This is bleach... Regular ol' bleach. Don't buy it because you think it's a safe bleach alternative cause it's in a box at Kmart. It includes bleach powder and 30 volume developer. Also, what does...

About reviewer (389 reviews)

Age30-35

SkinCombination, Medium, Cool

HairBlack, Straight, Fine

EyesHazel