I currently use this to "prime" my hair for my other curl products. I want something moisturizing, since I follow up with two products that can be slightly drying - Curl Keeper Original, which is heavily glycerin-based, and a mousse, which has alcohol denat as one of the main ingredients. It does an okay job adding moisture to my hair, but I wouldn't call it a "style milk", personally. I don't think it does much to my hair that a more straight forward, silicone free hair oil wouldn't do. I also wish it provided a little more slip, like the conditioner in the same series does. Granted, I'm transitioning from a hair oil with a fair amount of silicone, so that's probably plays in, but a little slip would've been nice still.
I don't understand why this bottle doesn't have a pump, like the conditioner does. Out of the two, this is the one that really needs it, since it's quite a lot thicker than the conditioner.
Overall, it's alright. I will use it up, but I will definitely explore other options once I run out. Especially since I originally bought it to replace my beloved (but silicone-containing) label.m curl cream. Turns out this is not a product that can stand on its own as a curl enhancer, which makes it feel slightly redundant.
+ Cruelty free
+ Silicone free
+ Decently moisturizing, works alright as a "primer" for other curl products
+ Smells great
- I don't feel like it helps style my curls all that much
- A product that has a bit of an identity crisis. Even after reading about it several times, I wasn't sure what to expect of it. What's the benefit of this over the SM curl soufflé? I still don't know. Which may be part of why it was a bit of a "meh" experience using it
- The bottle should come with a pump