I LOVE this. I hesitated for a long time before I took the plunge to buy this because the reviews here weren't too favorable - I wish I had tried this earlier!!
For those that complain about the barely-there color: It's a tinted lip balm, so don't expect a huge color payoff as that's not the main purpose. Don't expect tinted lip balms to be long-lasting, especially when it's natural ones like Burt's Bees. After all, it's a mixture of waxes and oils.
I avoided using lipsticks or lip stains for a long time. I have small lips with lots of fine lines and wrinkles in them - definitely not the most plump lips in the world. I feel like whenever I use a strong color or a matte lipstick, my lips look smaller (and feel drier) and too artificial for my liking. Lip glosses help, but look too gloopy for my taste.
This tinted lip balm is exactly what I was looking for: moisturizing enough to remove the need for an extra lip balm underneath, a sheer color that livens up my face without being too obvious, unoffensive smell or taste, natural ingredients, and affordable. They make my lips look plumper and moisturized, without looking gloopy and unapproachable. I personally prefer this Burt's Bees tinted lip balm way more than Fresh Sugar Lip Treatment or Dior Lip Glow. (If you are a fan of Dior Lip Glow 'Pink', then please try Burt's Bees Tinted Lip Balm in 'Pink Blossom' - they are very similar!)
I now have them in 4 shades: Zinnia, Sweet Violet, Pink Blossom, and Hibiscus.
Zinnia is the most sheer out of the ones I have. It's a warm caramel color that doesn't really show on the lips, but brightens up my face (as my lips are quite cool-toned naturally).
Hibiscus is a warm coral and has a stronger pigment than the other shades.
Pink Blossom is a light pink, and Sweet Violet is a cool-toned deeper pink. I sometimes mix these two with Zinnia on my lips to warm them up a little more.
I love them all and like to mix them together depending on the shade I want on a particular day, or to match a blusher I'm using.
On a side note, keep in mind that for any sheer tinted lip balm, the results will vary depending on your natural lip shade. If your lips are naturally very pigmented, the less color will show on your lips. My lips are naturally quite pinky-mauve and pigmented, but these still show a bit of color on my lips to really enhance them and enliven my face, rather than cover them up with an artificial layer of color. It also depends on the look you want - if you want a strong color payoff and long-lasting shade, these are not for you (let alone, any tinted lip balm).
For me, these are perfect and I will not be looking at other lip products for a long, long time!