64%
would repurchase
3.9/5
package quality

price range

description

A treatment mascara that conditions lashes while creating full, long "to die for" fringe. Coat and define every lash for a thick, healthy look, without clumping, smudging, or flaking. Loaded with nourishing and softening ingredients, this formula guards against brittleness and dryness, which make lashes more susceptible to falling out.

ingredients

WATER, SORBITAN OLIVATE, COPERNICIA CERIFERA (CARNAUBA WAX), ORYZA SATIVA (RICE) BRAN WAX, STEARIC ACID, VP/VA COPOLYMER, GLYCERIN, HYDROXYETHYLCELLULOSE, VP/HEXADECENE COPOLYMER, IRON OXIDES (77491, 77492, 77499), TOCOPHEROL (VITAMIN E), RETINYL PALMITATE (VITAMIN A), ASCORBYL PALMITATE (VITAMIN C), PANTHENOL (PRO VITAMIN B5), CARTHAMUS TINCTORIUS (SAFFLOWER) SEED OIL, MACADAMIA TERNIFOLIA SEED OIL, SILK POWDER, ALOE BARBADENSIS LEAF EXTRACT, BAMBUSA VULGARIS LEAF/STEM EXTRACT, SORBITOL, AMINOMETHYL PROPANOL, BIS-PEG/PPG-16/16 PEG/PPG-16/16 DIMETHICONE, DIMETHICONE, PPG-17/IPDI/DMPA COPOLYMER, ISOPROPYL MYRISTATE, CAPRYLIC/CAPRIC TRIGLYCERIDE, PHENOXYETHANOL, IODOPROPYNYL BUTYLCARBAMATE.

Reviews

Reviews


2.0
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5 years ago

I purchased this mascara based on reviews from MUA and Beautipedia. Pros: Did not sting or irritate my eyes, not harsh or stiff. Cons: Need to use eye makeup remover to completely remove,...

About reviewer (146 reviews)

Age56 & Over

SkinDry, Fair-Medium, Cool

HairSilver, Other, Medium

EyesHazel



5.0
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5 years ago

THIS is my HG mascara. I have long, thin, stick-straight lashes that won't hold a curl without extreme measures. I layer this on top of L'Oreal Voluminous waterproof mascara and it works wonders....

About reviewer (12 reviews)

Age44-55

SkinDry, Fair-Medium, Not Sure

HairBrunette, Other, Other

EyesGreen


3.0
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6 years ago

I got the mini version that came in a gift set. I used up the whole tube, and felt like it looked natural but added some darkness to my eyelashes. Overall pretty good, but not sure I would...

About reviewer (78 reviews)

Age

SkinCombination

HairBlack

EyesBrown


4.0
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7 years ago

Update: This is a tubing mascara. Comes off in shreds. Who knew? I never thought about buying a treatment mascara but it makes sense since I have been using latisse for nearly 2 years. My lashes...

About reviewer (1680 reviews)

Age56 & Over

SkinSensitive, Fair, Warm

HairBrown, Wavy, Fine

EyesHazel


2.0
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7 years ago

I tried it on it the store for some odd reason and I thought it seemed legit. For the most part it's okay cuz it made my lashes look long. But it just made them look long and stringy. No volume or...

About reviewer (9 reviews)

Age36-43

SkinCombination, Fair-Medium

HairBrown

EyesBrown


5.0
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from

8 years ago

I prefer a natural look, so I really like this mascara. It makes my lashes darker and a bit longer, while keeping them separated. I hate clumpy looking lashes. It holds well throughout the day even...

About reviewer (86 reviews)

Age30-35

SkinSensitive, Fair, Neutral

HairBlond, Straight, Medium

EyesBlue


5.0
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8 years ago

I've lost count of the number of brands of mascara I've tried. I've stopped using waterproof mascara due to the damage it was doing my lashes This is water resistant, not proof, so more gentle...

About reviewer (249 reviews)

Age44-55

SkinCombination, Medium Brown, Warm

HairBrown, Wavy, Medium

EyesBrown


5.0
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from

9 years ago

I have tried many, many mascaras over the years and this is fantastic mascara. What I look for in a mascara is length, volume and separation and this mascara checks all those boxes for me. Also,...

About reviewer (69 reviews)

Age44-55

SkinDry, Fair, Cool

HairBlond, Curly, Fine

EyesGreen


5.0
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9 years ago

This is the perfect mascara for me when I just want to wear one for day to day errands and activities. The wand really does a great job at lifting and separating the lashes as well as elongating....

About reviewer (3 reviews)

Age19-24

SkinNormal, Medium Brown

HairBlack

EyesBrown


2.0
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from

9 years ago

This mascara didn't do much for me. Granted, it did not clump, flake or smear, but overall, it didn't add much volume or length. My absolute biggest complaint is that it completely took the curl...

About reviewer (54 reviews)

Age30-35

SkinNormal, Fair-Medium, Warm

HairBlack, Straight, Medium

EyesBrown


5.0
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10 years ago

This is hands down the best mascara I have used. Brush is great and my lashes do not have clumps and it is really lengthening- I have been through lots of mascaras and I really like this - had a...

About reviewer (9 reviews)

Age44-55

SkinDry, Fair-Medium, Not Sure

HairBlond, Curly, Fine

EyesGreen


4.0
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10 years ago

This mascara gives my lashes a pretty natural full look. I like that I can apply 2 coats for added volume and my lashes don't clump at all! I am in love! I bought this at the Beauty Brands Lash...

About reviewer (158 reviews)

Age19-24

SkinAcne-prone, Fair-Medium, Warm

HairBrunette, Curly, Fine

EyesBrown


5.0
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10 years ago

I love this mascara. I buy it at the Beauty Brands lash bash event every year. My lashes clump easily. This mascara does not make my lashes clump and one coat does the job!

About reviewer (18 reviews)

Age25-29

SkinSensitive, Fair

HairBrunette

EyesHazel


4.0
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11 years ago

A friend of mine works at Kit Cosmetics and gave me this mascara as a sample. I like this mascara but I haven't bought myself to purchase it because it's quite pricey for what it's worth (35AUD I...

About reviewer (6 reviews)

Age19-24

SkinCombination, Tan, Warm

HairBrown, Other, Other

EyesBrown


5.0
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11 years ago

This is my new HG mascara! I can't believe how beautifully long and separated my lashes look with this mascara. No clumping, No flaking, No smearing...just beautiful long lashes. It is more...

About reviewer (16 reviews)

Age56 & Over

SkinOily, Olive, Neutral

HairGrey, Straight, Fine

EyesHazel


3.0
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11 years ago

decent mascara? yes. To die for? No. depends on your expectations.. it didn't clump and separated my lashes nicely, I'll give it that. But as for adding volume and length...eh...not so much. its...

About reviewer (205 reviews)

Age25-29

SkinCombination, Fair-Medium, Neutral

HairBrunette, Wavy, Medium

EyesHazel


5.0
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from

11 years ago

This is the best mascara I have ever ever used. The look is natural and the lashes are soft and separated.....trust me...the best.

About reviewer (2 reviews)

Age56 & Over

SkinCombination, Fair-Medium

HairBrunette

EyesBlue


4.0
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11 years ago

I had such high hopes for this product, based on other reviews, but unfortunately it's not my HG mascara, not even close. The formula is okay but the brush is not. It's so large, hard and bulky...

About reviewer (644 reviews)

Age44-55

SkinDry, Fair, Cool

HairBlond, Straight, Fine

EyesBlue


3.0
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11 years ago

I have tried all kinds of mascara from Lancome to Dior to benifits they're real, to urban decay to smashbox to estee lauder to bobbie brown to chanel to mac to make up forever to guerlain to drug...

About reviewer (32 reviews)

Age44-55

SkinNormal, Fair-Medium

HairBrown

EyesHazel


2.0
Created with Sketch.

12 years ago

Packaging quality is pretty much the same as other mascaras, until you open the case and see the wand. It's a plastic wand that you use to fill your lashes. It's hard. Yes, hard-bristled. It's...

About reviewer (369 reviews)

Age56 & Over

SkinDry, Fair, Cool

HairBlond, Straight, Fine

EyesBlue