After reading the reviews on here, I rushed out to get this and had high expectations. As the 2nd reviewer below said, this eyeliner is hyped. It is mediocre in quality. Ive tried numerous eyeliners from drugstore (such as L'oreal, Covergirl, Maybelline, Wet n' Wild) up to high end brands (Bobbi Brown, Urban Decay, Makeup Forever, Nars, Chanel, Dior).
Like others have said, this is creamy and goes on smoothly, just like the Urban Decay 24/7 liners. In terms of creaminess and ease of application, this is high quality for a drugstore liner and compares to high end brands. It does not snag or tug on the eye during application and glides easily. However, this only has mediocre staying power and does not last all day on my eyes. After 4 or 5 hours, this begins to smudge. Furthermore, if you are looking for a very dark pigmented black, you will be disappointed because this is soft black in color. I prefer the Prestige Total Intensity liner to this.
I will use this as a back up but my favorite is the new NARS Larger than life liner for pigment and staying power.