85%
would repurchase
4.3/5
package quality

price range

Reviews

Reviews


5.0
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10 years ago

Ebony Mocha is a very, very dark brown/black color - as close to black as you can get without actually being black. It has very subtle warm golden undertones which give it a natural looking quality...

About reviewer (279 reviews)

Age36-43

SkinCombination, Fair, Warm

HairBrunette, Straight, Fine

EyesBrown



5.0
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11 years ago

I have been using Clairol Natural Instincts for many years. I LOVE it a lot!! I used to use #28 Nutmeg or #32 Egyptian Plum. My natural hair color is dark brown so, I wanted a color closer to my...

About reviewer (38 reviews)

Age30-35

SkinDry, Fair, Neutral

HairBrunette, Straight, Fine

EyesBrown


2.0
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12 years ago

I bought this shade because I have very dark hair that is not quite a true black. I was afraid that pure black was getting a little harsh on me. Unfortunately this shade lightens rapidly to a...

About reviewer (57 reviews)

Age44-55

SkinDry, Fair-Medium

HairBrunette

EyesBrown


4.0
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12 years ago

Love this, but only complaint was that my chin length hair is so thick, I should have used 1 1/2 boxes instead of just one. I don't think it evenly saturated at the tips! For root touch up, one box...

About reviewer (133 reviews)

Age30-35

SkinSensitive, Fair, Neutral

HairBrunette, Curly, Medium

EyesBrown


4.0
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13 years ago

This color is as close to black without actually being black. Perfect. Shiny, healthy hair. Natural Instincts as always lasts a long time too.

About reviewer (52 reviews)

Age19-24

SkinCombination, Fair-Medium, Not Sure

HairBrunette, Curly, Coarse

EyesBlue


5.0
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13 years ago

Absolutely love this hair dye color. My natural color is a very dark reddish brown but I've dyed my hair for years either very dark neutral brown or jet black. So for me this color is perfect. I...

About reviewer (18 reviews)

Age30-35

SkinAcne-prone, Tan, Warm

HairBlack, Curly, Fine

EyesBrown


5.0
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from

13 years ago

This color is amazing! I'm even a little sad to read in other reviews that it develops into more of a dark brown as you wash it. I knew that would be the case since it is semi-permanent, but I had...

About reviewer (71 reviews)

Age19-24

SkinAcne-prone, Fair, Warm

HairBrunette, Wavy, Medium

EyesBrown


4.0
Created with Sketch.

13 years ago

Beautiful, beautiful color. I left this on a little longer than I should have, almost 20 minutes, so it was practically ink black at first. A few good washings later, and it's right where I want it...

About reviewer (129 reviews)

Age

SkinSensitive, Fair, Not Sure

HairBrunette, Other, Other

EyesBrown


5.0
Created with Sketch.

14 years ago

I was so skeptical on trying these semi permz, but I'm so glad I did! The gal on the box looks like Kim Kardashian and the color you get actually matches up to the model on the box, which rarely...

About reviewer (40 reviews)

Age19-24

SkinOily, Fair-Medium

HairBrunette

EyesHazel


5.0
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14 years ago

I purchased this product after some research online. My natural hair color is dark ash brown but ever since I remember I color it black (most shades of black, from blue black, jet black, brilliant...

About reviewer (3 reviews)

Age36-43

SkinNormal

HairBrown

EyesBlack


2.0
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from

14 years ago

Warning to all who process their hair to a lighter shade! I am Asian with fine, long layered hair. I usually keep golden brown and/or very dark blonde highlights in my hair. I decided to...

About reviewer (42 reviews)

Age36-43

SkinDry, Medium, Warm

HairBrunette, Straight, Fine

EyesBrown


5.0
Created with Sketch.

14 years ago

Gorgeous color & so easy! I have fine, thin, black Asian hair. My natural color is a dark brown/black. However, it has recently turned brassy after going on a sunny vacation. I wanted it back...

About reviewer (65 reviews)

Age30-35

SkinCombination, Fair-Medium, Not Sure

HairBlack, Other, Other

EyesBrown


4.0
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from

14 years ago

This semi-permanent hair color really gives my naturally- dark- brown-almost-black hair a noticeable boost in richness and shine. I wanted to avoid the tell-tale red tones that often come along...

About reviewer (84 reviews)

Age25-29

SkinCombination, Fair, Neutral

HairBrunette, Wavy, Other

EyesGreen


2.0
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15 years ago

I had medium auburn hair, and used this dye on it. The first few days it was a great brown-black color, like its supposed to be. But it washed out rather quickly. If I color my hair I make sure I...

About reviewer (1 reviews)

AgeUnder 18

SkinNormal, Fair-Medium, Warm

HairBlack, Straight, Medium

EyesHazel


5.0
Created with Sketch.

15 years ago

A gorgeous colour. Very rich, very dark warm brown. A semi-permanent colour, so it doesn't dry out my hair at all and makes it really shiny - but it washes out completely within a month,...

About reviewer (194 reviews)

Age36-43

SkinNormal, Fair-Medium, Warm

HairBrunette, Straight, Fine

EyesBrown


5.0
Created with Sketch.

15 years ago

I went to the salon last winter wanting my hair *this* exact color, a nice dark chocolate color. I paid around $75, came home happy, and angry after it washed out in one wash. Ever since then, I...

About reviewer (26 reviews)

Age36-43

SkinCombination, Fair-Medium, Not Sure

HairRed, Other, Medium

EyesBrown


5.0
Created with Sketch.

15 years ago

This color is GORGEOUS. I hadn't dyed my hair in a few months and my hair was starting to get this hideous rusty brown color and had NO shine whatsoever. I usually use natural instincts in nutmeg...

About reviewer (234 reviews)

Age19-24

SkinDry, Fair-Medium, Neutral

HairBrunette, Curly, Medium

EyesBrown


5.0
Created with Sketch.

15 years ago

Oh my poor hair...I used Colorsilk in dark brown to cover some brassiness and to keep my hair a nice rich dark brown. Colorsilk started to fade and fade to an almost medium red brown so I had to...

About reviewer (184 reviews)

Age36-43

SkinVery Dry, Fair, Cool

HairBrunette, Wavy, Fine

EyesGreen


5.0
Created with Sketch.

15 years ago

I love this color is almost like Nutmeg - Dark Brown but this Ebony Mocha is darker with a nice warm kick of brown..is just awsome love it..!! I love Natural Insticts overall I LOVE THE SHINE AND...

About reviewer (397 reviews)

Age25-29

SkinCombination, Tan, Neutral

HairBrown, Wavy, Coarse

EyesBrown


4.0
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from

15 years ago

I bought this haircolor because I wanted to make my dark brown hair just a little darker and richer. The result is just what I wanted, but I only left the mixture on my hair for about 8 minutes...

About reviewer (51 reviews)

Age36-43

SkinOily, Fair, Not Sure

HairBrown, Wavy, Fine

EyesBrown




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