81%
would repurchase
3.1/5
package quality

price range

description

This creamy eye primer keeps your eyeshadow crease-free, your eye color vibrant, and your application smooth. Formulated with polymer technology, this vegan beauty essential serves as the perfect base for your eyeshadow and eyeliner, filling in any surface imperfections and prepping lids for all-day wear. Cruelty-free. Vegan. Paraben-free.

ingredients

Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydroxystearic/Linolenic/Oleic Polyglycerides, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate. [+/- (May Contain/Peut contenir): Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides].

Reviews

Reviews


2.0
Created with Sketch.

7 years ago

I can moisturize the heck outta my eyelids and everything and it still makes them look dry. Eyeshadow lasts yeah but I have better results with NYX eyeshadow base cause it doesn't dry my eyelids...

About reviewer (10 reviews)

Age36-43

SkinCombination, Fair

HairBrown

EyesBrown



5.0
Created with Sketch.

7 years ago

The Best.Period. My eyeshadow doesn't move. This is the only eye primer I will use and I have used it for at least 10 years.

About reviewer (2 reviews)

Age44-55

SkinCombination, Medium

HairBrown

EyesBlue


5.0
Created with Sketch.

7 years ago

I went back to using this after testing several primers from other companies. I love the squeeze tube. You need just the tiniest amount to cover the lid. Once applied it dries down and feels very...

About reviewer (325 reviews)

Age30-35

SkinCombination, Fair, Neutral

HairBrown, Other, Medium

EyesBrown


4.0
Created with Sketch.

7 years ago

truly lasts all day!

About reviewer (1 reviews)

Age19-24

SkinCombination, Fair-Medium, Neutral

HairBrunette, Wavy, Medium

EyesGreen


5.0
Created with Sketch.

7 years ago

highly recommend! my bottle (average retail size) has lasted me a LONG time, i can't even remember when i purchased it! I apply makeup everyday and also use it on my clients as well so it's money...

About reviewer (8 reviews)

AgeUnder 18

SkinNormal, Fair-Medium

HairBlack

EyesBlue


5.0
Created with Sketch.

7 years ago

The freaking best eye shadow primer. The e/s does not move all day ! I've run out of 2 tubes already.

About reviewer (59 reviews)

Age25-29

SkinCombination, Tan, Warm

HairBrunette, Straight, Medium

EyesBrown


5.0
Created with Sketch.

7 years ago

Really love it!!

About reviewer (1 reviews)

Age19-24

SkinDry, Fair

HairBlack

EyesBlue


5.0
Created with Sketch.

7 years ago

Great, classic product. The price is obviously specific to UD and higher end brands, but I haven't found primers as good as high end ones in the drugstore, so this is worth it. A little goes a...

About reviewer (1 reviews)

AgeUnder 18

SkinCombination, Fair

HairBrunette

EyesBrown


4.0
Created with Sketch.

7 years ago

I like how this primer applies smoothly on the eyelid . It allows your eyeshadow to look beautiful for hours, but once I got the 6 -7 hr mark it can start to crease a bit . I'm happy that it comes...

About reviewer (233 reviews)

Age30-35

SkinCombination, Fair-Medium, Not Sure

HairRed, Other, Other

EyesBrown


3.0
Created with Sketch.

7 years ago

This primer is ok. It is not the best I have used and I have had my eye shadow crease with this. I also do not like the packaging. When running low, it is hard to get the remaining product out. I...

About reviewer (16 reviews)

Age30-35

SkinOily, Fair

HairBlond

EyesBlue


4.0
Created with Sketch.

7 years ago

I don't LOVE this and don't really know why so many people do. I hate the applicator, which sometimes just doesn't pick up anything. It definitely prevents my shadow from creasing as quickly as it...

About reviewer (134 reviews)

Age19-24

SkinAcne-prone, Fair-Medium

HairBrown

EyesBrown


5.0
Created with Sketch.
from

7 years ago

Potion is right!! Let's start with the gorgeous and unique packaging, when I go into my makeup drawer, there is no mistaking this for anything else. It's a statement piece on a vanity Texture...

About reviewer (15 reviews)

Age19-24

SkinNormal, Fair, Cool

HairRed, Wavy, Medium

EyesBlue


4.0
Created with Sketch.

7 years ago

I loved it!

About reviewer (1 reviews)

Age25-29

SkinCombination, Fair, Not Sure

HairBlond, Other, Other

EyesBlue


5.0
Created with Sketch.

7 years ago

The Urban Decay Eyeshadow Primer is amazing and long lasting! You can get so many different shades, it evens out your skin tone on your eyelid. https://www.youtube.com/watch?v=MAu9e4aSEI8

About reviewer (242 reviews)

Age19-24

SkinCombination, Fair, Neutral

HairBlond, Wavy, Medium

EyesBrown


5.0
Created with Sketch.

7 years ago

of course, the legendary eyeshadow primer i think this is one of the best primer i ever have my eyeshadow stays perfectly on my oily eyelid whenever i use this very helpful for me due to my...

About reviewer (117 reviews)

Age25-29

SkinCombination, Medium, Neutral

HairBlack, Straight, Medium

EyesBlack


5.0
Created with Sketch.

7 years ago

So I read so many reviews and researched several eyeshadow primers prior to finally deciding to give Urban Decay Primer Potion a try. I have to say that I have been VERY satisfied with my choice! I...

About reviewer (1 reviews)

Age30-35

SkinCombination, Fair

HairBlond

EyesGreen


4.0
Created with Sketch.

7 years ago

I don't really know how to feel about it just because this is the first eyeshadow primer I have ever tried. I find it does increase the longevity of my eyeshadows but I wonder if it's worth the...

About reviewer (1 reviews)

AgeUnder 18

SkinDry, Fair

HairBrown

EyesHazel


5.0
Created with Sketch.

7 years ago

This is my HG eyeshadow primer! I love that they changed the packaging, and that it can easily be squeezed out now :) I have been using this primer for a long time, and I love how it keeps my...

About reviewer (11 reviews)

Age19-24

SkinAcne-prone, Fair-Medium, Warm

HairBrunette, Straight, Medium

EyesBrown


1.0
Created with Sketch.

7 years ago

I bought this primer and at least one month of use it was very dry. The application stick was damage and all the product was on top of the packaging. I didn´t like this product

About reviewer (1 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBlack

EyesBrown


5.0
Created with Sketch.

7 years ago

This stuff really works. I have hooded lids and oily eyelids. Without this, eyeshadow would only last on me for an hour or two, no matter how much blending and setting I did. With this, it lasts...

About reviewer (13 reviews)

Age30-35

SkinSensitive, Fair

HairOther

EyesOther