50%
would repurchase
3.8/5
package quality

price range

description

ingredients

Shimmering Conditioning Permanent Colour Gel: Aqua/Water, PEG-4 Rapeseedamide, Alcohol Denat., Glyceryl Lauryl Ether, Deceth-3, Propylene Glycol, Laureth-5 Carboxylic Acid, Ethanolamine, Dipropylene Glycol, Hexylene Glycol, Ammonium Hydroxide, Polyquarternium-6, Oleyl Alcohol, Parfum/Fragrance, Ammonium Thiolactate, P-Phenylenediamine, Resorcinol, EDTA, Polyquarternium-24, Erythorbic Acid, M-Aminophenol, N,N-BIS(2-Hydroxyethyl)-P-Phenylenediamine Sulfate, 2-Methylresorcinol, 2,4-Diaminophenoxyethanol HCl. Aromatic Shimmer Serum: Helianthus Annuus/Sunflower Seed Oil, Parfum/Fragrance. Shimmer Boost Hydrating Conditioner: Aqua/Water, Cyclopentasiloxane, Cetearyl Alcohol, Candelilla Wax, Cetyl Esters, Dimethiconol, Parfum/Fragrance, Phenoxyethanol, Polyquarternium-37, PEG-150/Stearyl Alcohol/SMDI Copolymer, Mineral Oil, Methylparaben, PEG-150 Distearate, Hydroxypropyl Starch Phosphate, PPG-1 Trideceth-6, Chlorhexidine Dihydrochloride, Aloe Barbadensis/Aloe Barbadensis Leaf Juice, Propylene Glycol, Camellia Sinensis/Camellia Sinensis Leaf Extract.

Reviews

Reviews


1.0
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14 years ago

Used this in 100 Light Natural Blond color, and it barely lightened my already light hair. Very disappointed. Had to sit with this color on my hair for at least 1 hour, to get a barely lightened...

About reviewer (142 reviews)

Age25-29

SkinCombination, Fair-Medium, Not Sure

HairOther, Straight, Other

EyesGreen



5.0
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14 years ago

L'Oreal product is always my best choice, and Feria hair color is what I sport all the time as it gives my hair accent.The color is versatile.it doesn't only suit with tan color individuals but it...

About reviewer (20 reviews)

Age19-24

SkinSensitive, Tan

HairBlond

EyesBrown


3.0
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14 years ago

I was deciding between Sunset Blaze and Ruby Rush and after using the Sunset Blaze I wish I had gone with Ruby Rush. This is a very pretty reddish brown color that stands out in the sunlight but...

About reviewer (114 reviews)

Age36-43

SkinCombination, Fair-Medium, Neutral

HairBrunette, Wavy, Medium

EyesGreen


4.0
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14 years ago

I've colored my hair red/auburn a few times now with a few different brands like Clairol, Garnier, and the latest being Loreal Feria "Power Reds" Clairol turned out a nice deep auburn color,...

About reviewer (1 reviews)

Age19-24

SkinNormal, Fair-Medium

HairRed

EyesGreen


1.0
Created with Sketch.

14 years ago

I had tried Loreal Feria in Chocolate Cherry in 1998 while still in highschool, it fried my hair! I loved the color, it was exactly what I wanted at the time, to turn my natural med-dark chestnut...

About reviewer (59 reviews)

Age25-29

SkinSensitive, Fair, Not Sure

HairBrunette, Straight, Fine

EyesHazel


1.0
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14 years ago

This hair color was a disaster. I got "deep bronzed brown" and maybe it was the color I chose, but it turned my hair orange. Well, I have naturally dirty blonde color, I had it dyed dark brown...

About reviewer (5 reviews)

Age19-24

SkinAcne-prone, Fair

HairBlond

EyesBlue


5.0
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14 years ago

The hair coloring kit that I always come back to. I have tried many different brands and this is the one I know will also give me good results. One of the main complains I use to have was that they...

About reviewer (63 reviews)

Age19-24

SkinAcne-prone, Fair, Warm

HairBrunette, Wavy, Medium

EyesBlue


2.0
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14 years ago

This was a waste of money and time. I got shade #77-sunset red and was expecting it to live up to it's claims, but sadly it lasted for a week before I was back to brown hair :( It's really sad...

About reviewer (3 reviews)

Age19-24

SkinDry, Fair-Medium

HairBrunette

EyesOther


5.0
Created with Sketch.

14 years ago

Due to economics, started coloring my own hair. My hair is reddish brown. From my hair dressers' recommendations, he suggested trying L'Oreal products. I've used both Preference and Feria. My...

About reviewer (19 reviews)

Age36-43

SkinCombination, Fair-Medium

HairRed

EyesBlue


2.0
Created with Sketch.

14 years ago

Let me begin by saying that I originally have straight, average-thickness light brown hair. Well, more like that's what I originally HAD. When I was 21 I decided to dye my hair a strawberry...

About reviewer (37 reviews)

Age25-29

SkinVery Dry, Fair

HairBrunette

EyesHazel


5.0
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from

14 years ago

I have only used the Feria bleaching formula. It worked well for my brown/gray hair. Many brunettes try to get blond hair with a one-step product that will only turn their hair some brassy shade. ...

About reviewer (311 reviews)

Age56 & Over

SkinAcne-prone, Fair-Medium, Warm

HairBlond, Straight, Fine

EyesHazel


1.0
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14 years ago

I found this to be a really bad permanent colour. The reason for this is because it didn't work. I bought the plum colour in this brand and after I applied it, the colour only lasted a few weeks....

About reviewer (228 reviews)

Age25-29

SkinCombination, Fair, Warm

HairBrunette, Wavy, Fine

EyesGreen


1.0
Created with Sketch.

14 years ago

Basically, it didn't work. I got the flash brown colour and after spending ages putting it on etc and leaving it on for 20 minutes longer than I should I rinsed and conditioned and my hair is just...

About reviewer (30 reviews)

AgeUnder 18

SkinDry, Fair-Medium

HairBlack

EyesBrown


5.0
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14 years ago

I've been dying my hair for years about 12 years. It's been every color in the rainbow from blue to reds, browns, blacks everything except for blond because that wouldn't look right on my Asian...

About reviewer (222 reviews)

Age25-29

SkinAcne-prone, Medium, Warm

HairBrunette, Straight, Medium

EyesBrown


3.0
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14 years ago

I LOVE the shades Feria haircolor has, my hair always looks beautiful when I use it, but it stinks something awful, and that smell remains for a week even after washing it multiple times. The...

About reviewer (108 reviews)

AgeUnder 18

SkinCombination, Fair-Medium, Not Sure

HairBrunette, Other, Other

EyesBrown


2.0
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from

14 years ago

I have medium brown to dark blonde hair and I bought this to cover the gray. Well, the good part is that the color matched relatively well (it looked a little reddish to me, but nobody noticed I...

About reviewer (4 reviews)

Age30-35

SkinAcne-prone, Fair-Medium, Not Sure

HairBrown, Wavy, Fine

EyesBlue


5.0
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14 years ago

Awesome! My new HG haircolor! I used T64 Light Coppery Brown. I have medium brown hair with some grey, and this turned out a very natual looking light/medium auburn color, and the grey is gone!....

About reviewer (64 reviews)

Age30-35

SkinVery Dry, Fair, Not Sure

HairBrown, Wavy, Coarse

EyesBlue


4.0
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14 years ago

ever since i started dyeing my hair, i used Live Colour XXL. i loved the end result, but it didn't last. so, i wanted an edgier colour that LASTED. i gave Feria a try, and i gotta say, i loved...

About reviewer (9 reviews)

AgeUnder 18

SkinOily, Fair, Cool

HairBlond, Straight, Fine

EyesBrown


5.0
Created with Sketch.

14 years ago

My hair does not take to color well. It is a very dark brown, and hair color never comes out like it shows on the box. I've had to do a lot of trial and error. I finally hit on the perfect color...

About reviewer (26 reviews)

Age36-43

SkinOily, Olive, Warm

HairBrunette, Curly, Medium

EyesBrown


4.0
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from

14 years ago

This is by far my favorite drugstore hair dye, mostly because it's the only one that lifts my dark, asian hair at all. I've used the Power Reds color Flaming Red (which I believe has been...

About reviewer (23 reviews)

Age19-24

SkinOily

HairBlack

EyesBrown