84%
would repurchase
4.2/5
package quality

price range

description

ingredients

WATER, BEESWAX, SODIUM COCOYL ISETHIONATE, FRAGRANCE, TOLUENE-2,5-DIAMINE SULFATE, SODIUM SULFITE, ASCORBIC ACID, RESORCINOL, ETIDRONIC ACID, HYDROLYZED KERATIN, 2-METHYLRESORCINOL, CETEARYL ALCOHOL, LIMONENE, M-AMINOPHENOL, COUMARIN, TOCOPHEROL, ETHANOLAMINE, LAURETH-3, SODIUM LAURETH SULFATE, GLYCERYL STEARATE SE, SODIUM SULFATE, LANOLIN ALCOHOLS, SODIUM LAURYL SULFATE

Reviews

Reviews


5.0
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14 years ago

listen to other reviewers if you are using the demi line. if i had researched my choice before using it i would not have black hair right now. however i will be buying this product again. very...

About reviewer (11 reviews)

Age30-35

SkinAcne-prone, Fair

HairBrunette

EyesHazel



5.0
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15 years ago

I am specifically reviewing Wella's new CASHMERE color line. I used 7NW and it is beautiful...darker than I would expect a "Warm Medium Blond" to be...nonetheless GORGEOUS color...after all the...

About reviewer (58 reviews)

Age36-43

SkinCombination, Tan, Neutral

HairBrunette, Straight, Medium

EyesHazel


5.0
Created with Sketch.

15 years ago

I love this product!!! my HG of all hair colors! I've tried every boxed hair dye and have finally discovered this at my local Sally's. It needs the Wella Color Charm developer which is about 3$...

About reviewer (140 reviews)

Age19-24

SkinNormal, Fair-Medium

HairBlond

EyesHazel


5.0
Created with Sketch.
from

15 years ago

This is absolutely my favorite hair color ever. I'm a former cosmetologist and have used just about everything from drugstore to salon color and everything in between. It gets my naturally blonde...

About reviewer (81 reviews)

Age25-29

SkinVery Oily, Fair, Cool

HairBlond, Straight, Fine

EyesBlue


3.0
Created with Sketch.

15 years ago

i bought this as my in-between hair color while i didn't want to spend money at the salon. so i spent $9 at sally and got this, the special solution for it, and an empty color bottle. no...

About reviewer (699 reviews)

Age25-29

SkinSensitive, Fair, Cool

HairOther, Wavy, Medium

EyesGreen


5.0
Created with Sketch.

15 years ago

I love this product! I've decided to use demi color on my hair.I color it all diff. kinds of red.I figured why use something that will only hurt my hair.I mixed two colors,chesnut & fiery red.it...

About reviewer (12 reviews)

Age30-35

SkinCombination, Medium, Warm

HairBlond, Straight, Medium

EyesHazel


5.0
Created with Sketch.

15 years ago

Love this stuff as a color refresher for my hair. I have some pretty noticeable greys so I have to use permanent dye to fully cover them, but I like to use a demi every other time to give my hair a...

About reviewer (9 reviews)

Age25-29

SkinNormal, Medium

HairBrown

EyesBrown


5.0
Created with Sketch.

15 years ago

Thanks, ladies. I'm a guy. I tried Just For Men, made a mess, tried to fix it, and made it worse. I then went to three professionals, who inflicted on me some of the most ghastly shades of color...

About reviewer (1 reviews)

Age56 & Over

SkinDry, Fair

HairGrey

EyesBlue


2.0
Created with Sketch.

15 years ago

I used this in light natural blonde. I had previously dyed my hair dark, and I wanted it blonde again, so I bleached it and then applied this. I'm not too impressed. I left it on for 20 minutes...

About reviewer (47 reviews)

Age19-24

SkinCombination, Fair-Medium, Neutral

HairBlond, Straight, Medium

EyesBlue


5.0
Created with Sketch.

16 years ago

I've colored my hair a lot, most recently it was a bit lighter than my natural color and I was starting to get roots so I wanted to go darker. I got the shade "warm sand" or something like that,...

About reviewer (57 reviews)

Age19-24

SkinSensitive, Fair, Neutral

HairBrown, Wavy, Fine

EyesGreen


5.0
Created with Sketch.

16 years ago

don't understand why anyone would review saying the products leave green or blue undertone! use a neutral protein filler, its your dried out hair ruining the color, NOT the product. that said, i...

About reviewer (13 reviews)

Age19-24

SkinNormal

HairBlond

EyesBlue


4.0
Created with Sketch.

16 years ago

Because Natural Instincts does not have a light ash blonde color for mixing with the neutral blonde, I went to Sally's and purchased Well Color Charm based on the recommendations and reviews. I...

About reviewer (86 reviews)

Age44-55

SkinCombination, Fair

HairBlond

EyesBlue


5.0
Created with Sketch.

16 years ago

Love this product!!! The color selection is very good, and the color in long lasting too. There is no nasty chemical smell with this color and it even left my hair feeling nice, a bit coated, but...

About reviewer (105 reviews)

Age25-29

SkinCombination, Fair-Medium, Neutral

HairRed, Curly, Coarse

EyesGreen


5.0
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from

16 years ago

I'm kinda diggin' this stuff. I'm relatively new to dying my hair, and I have only used demi-permanents. I used this is Fiery Red and got a lovely paprika-y color(on lightened hair). It's been...

About reviewer (15 reviews)

AgeUnder 18

SkinNormal, Fair

HairRed

EyesBrown


1.0
Created with Sketch.

16 years ago

The worst hair color I have ever had on my hair! - And I have probably tried everything on the market over the years. The biggest problem was the color - I have medium to dark brown hair, so I...

About reviewer (7 reviews)

Age44-55

SkinDry

HairBlack

EyesGreen


5.0
Created with Sketch.

16 years ago

My hair had faded a lot and I wanted to add richness back into it and this was the perfect solution. It was easy to do and around $8 for a professional product. I got the medium golden brown and it...

About reviewer (132 reviews)

Age25-29

SkinOily, Olive

HairBrown

EyesBrown


4.0
Created with Sketch.

16 years ago

I am so glad I used this! I have light golden brown hair. For the last 2 years I go and get lowlights every 3 or 4 months to get it this color but keep wanting it darker. My natural color is a...

About reviewer (56 reviews)

Age30-35

SkinNormal, Fair-Medium

HairBrunette

EyesGreen


5.0
Created with Sketch.

16 years ago

Yay, I think I'll be using this line for the foreseeable future. I color my hair a LOT, and my hair is pretty damaged. This is the first time I've ever used a demi-permanent color so I really...

About reviewer (76 reviews)

Age19-24

SkinCombination, Fair, Cool

HairBrown, Wavy, Medium

EyesBrown


3.0
Created with Sketch.

16 years ago

Great hair color to temporarily cover my gray. It DOES stain the skin though so use something on your temple for protection. I just returned from Sally Beauty Supply and I was a little...

About reviewer (87 reviews)

Age36-43

SkinDry, Fair

HairRed

EyesGreen


5.0
Created with Sketch.

16 years ago

So far so good. I got the Darkest Natural Brown, and yes, it did turn out as black on my hair but that is fine with me. I left it on my hair for a long time...about 35-45 minutes so that might be...

About reviewer (1249 reviews)

Age25-29

SkinCombination, Fair-Medium, Cool

HairBlond, Curly, Fine

EyesBlue




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