84%
would repurchase
4.2/5
package quality

price range

description

ingredients

WATER, BEESWAX, SODIUM COCOYL ISETHIONATE, FRAGRANCE, TOLUENE-2,5-DIAMINE SULFATE, SODIUM SULFITE, ASCORBIC ACID, RESORCINOL, ETIDRONIC ACID, HYDROLYZED KERATIN, 2-METHYLRESORCINOL, CETEARYL ALCOHOL, LIMONENE, M-AMINOPHENOL, COUMARIN, TOCOPHEROL, ETHANOLAMINE, LAURETH-3, SODIUM LAURETH SULFATE, GLYCERYL STEARATE SE, SODIUM SULFATE, LANOLIN ALCOHOLS, SODIUM LAURYL SULFATE

Reviews

Reviews


5.0
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11 years ago

I love, love, LOVE dying my hair raven black. Now, there's nothing I hate more than a half-baked dark black that fades within the week. Wella absolutely delivers on this with their shade 1. Now...

About reviewer (83 reviews)

Age19-24

SkinOily, Fair-Medium

HairBrunette

EyesBrown



5.0
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11 years ago

I love this stuff! I was using Clairol's semi-permanent hair color, but it did not last long enough, so I starting washing my hair every two or three days to make it last at least a week or maybe...

About reviewer (9 reviews)

Age44-55

SkinNormal, Fair-Medium, Neutral

HairBrown, Curly, Fine

EyesBrown


3.0
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11 years ago

After reading the reviews I was excited to go out and purchase this product to help me get back to my natural hair color gradually. I have naturally medium brunette straight hair, it has a lot...

About reviewer (1 reviews)

Age19-24

SkinOther, Olive

HairBrunette

EyesHazel


2.0
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11 years ago

The color came out how it was suppose to. But the smell of the dye was really strong and is still in my hair days later. When I Was lathering this off, I lost a lot of my hair and felt like a box...

About reviewer (7 reviews)

Age19-24

SkinCombination, Olive

HairBlack

EyesBrown


1.0
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11 years ago

I'm not sure whats up with this stuff. But I did the 1:2 ratio for mixing color, used a level that should have grabbed a bit darker than my natural hair color and then faded as every other hair...

About reviewer (116 reviews)

Age36-43

SkinCombination, Fair, Cool

HairBrown, Wavy, Fine

EyesBlue


3.0
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11 years ago

Wow. Really good hair color. Definitely never going back to the salon or box color. Made my hair so soft while coloring i was able to comb through it with color in my hair. NEVER done that...

About reviewer (87 reviews)

Age44-55

SkinNormal, Fair, Warm

HairBlack, Straight, Medium

EyesBrown


4.0
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11 years ago

I was pleasantly surprised with this product! I was very hesitant reading all of the reviews, as most people claimed that this product left their hair dry, and the color was not true to the swatch....

About reviewer (2 reviews)

Age19-24

SkinNormal, Fair

HairBlond

EyesGreen


3.0
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11 years ago

I am not really as happy as I thought I would be with this color. It's gentle; it deposits well; I had a nice enough time applying it, but it's not without its faults. What I've written is not...

About reviewer (9 reviews)

Age25-29

SkinAcne-prone, Fair, Not Sure

HairBrunette, Wavy, Coarse

EyesHazel


5.0
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11 years ago

I have used Wella for years. Once in a blue moon, I try another brand, but I ALWAYS come back. <br></br> I think the only important/unusual thing to really note about their demi-perms is that,...

About reviewer (28 reviews)

Age30-35

SkinDry, Fair, Cool

HairBrunette, Straight, Fine

EyesBrown


5.0
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12 years ago

I remember trying this when I used to dye my hair blonde and wasn't a fan, but now since I have dyed my hair brunette, I LOVE this hair color! When buying this hair color you'll also need to buy...

About reviewer (131 reviews)

Age19-24

SkinOily, Fair-Medium, Not Sure

HairBlond, Straight, Fine

EyesBlue


1.0
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12 years ago

I purchased 7N "medium blonde" to blend my warm amber blonde hair with some highlights that had been growing out. The resulting color is a milk chocolate brown with an ashy green cast. I have...

About reviewer (23 reviews)

Age30-35

SkinCombination, Fair, Cool

HairBlond, Straight, Fine

EyesBlue


5.0
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12 years ago

This stuff is fantastic and i can't thank MUA reviewers enough for turning me on to it. I'd been using L'Oreal Superior Preference in Amber Shimmer for a couple of years and was happy with the...

About reviewer (109 reviews)

Age44-55

SkinSensitive, Fair, Neutral

HairBrown, Straight, Fine

EyesBlue


5.0
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12 years ago

I've been buying Wella Color Charm demi permanent creme in Sandy Gold to add some warmth to my brown hair and make my grey look like highlights. I use it together 1:2 with Ion Sensitive Scalp...

About reviewer (52 reviews)

Age36-43

SkinSensitive, Fair, Warm

HairBrown, Wavy, Fine

EyesBlue


4.0
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12 years ago

Based on the reviews I tried Color-Charm demi. My goal was to blend out the gray around my face and try to match the lighter root area to my darker more color saturated ends. I had about 2...

About reviewer (4 reviews)

Age44-55

SkinOther, Other

HairOther

EyesOther


5.0
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12 years ago

Well, I will start by telling you that I'm naturally a medium/dark neutral toned brunette. A couple of years ago a stylist over-processed my hair to make me blonde. I wish I had gone to a...

About reviewer (5 reviews)

Age19-24

SkinCombination, Fair-Medium, Cool

HairBrunette, Straight, Other

EyesBrown


5.0
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12 years ago

after reading tips and reviews on mua i picked up 5N, light natural brown. last night i was trying to achieve a light brown and i got a medium brown. which is fine because i know it will fade after...

About reviewer (531 reviews)

Age36-43

SkinOily, Tan, Warm

HairBrunette, Straight, Fine

EyesBrown


5.0
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12 years ago

Wanted to leave a detailed review of this product since I benefited so much from reading these reviews in choosing a hair colour brand. Had never dyed my own hair before and was very nervous, even...

About reviewer (1 reviews)

Age30-35

SkinCombination, Fair-Medium, Neutral

HairBrown, Wavy, Fine

EyesBrown


5.0
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12 years ago

Yet again, MUA was right! With some help from a fellow MUAer (thanks kikuchijones!), I decided to dye my own hair with this! I've used permanent box colors in the past, but have been...

About reviewer (84 reviews)

Age36-43

SkinNormal

HairBrunette

EyesBrown


4.0
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12 years ago

I've used this many times when I've dyed my highlighted hair darker. It comes out very nice. It doesn't damage my hair and it lasts. The only problem is the colors run really dark. Like others...

About reviewer (77 reviews)

Age36-43

SkinAcne-prone, Fair-Medium, Warm

HairOther, Other, Fine

EyesBlue


5.0
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12 years ago

I am a believer! If you are getting a single process semi-permanent hair color (especially if it is darker than your natural color) in a salon, cancel your next appointment. Call a friend and go...

About reviewer (18 reviews)

Age25-29

SkinDry, Fair

HairBrunette

EyesHazel




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