The Wella Company is a haircare company founded by Franz Stroher in Germany. He began the business in 1880, selling tulles, which are the bases for wigs. He filed for a patent for Wella in 1924. The company went on to create the world's first portable permer in 1930 and the first ever balm to "nourish and protect hair." They launced demi-permanent hair color in 1988, and currently offer a wide range of styling products, tools, and hair color for professionals.

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172 products

1,045 reviews

75% would repurchase

Recent Wella Reviews

Hair Color -Wella -Color Charm Demi-Permanent Hair Color

on 3/24/2019 3:34:00 PM


I've used Redken Shades EQ and Wella Color Charms seems very similar. It's been a few years since I've used a toner. I noticed that lately my hair is looking brassy about a month after getting highlights. The highlights look great after I leave the salon but as my hair grows, the roots plus the brassiness looks awful.

I spent some time browsing Sally Beauty trying to figure out what I wanted to try. I finally settled on Wella light ash blonde. Leaving it on for 25 minutes worked perfectly and the toner did exactly what it should! The brassy color is gone and blended beautifully with the root color. I think this will hold me over until i get to the salon in about 3 weeks!

I tried adding a before and after picture. I hope it worked. The before picture is after I woke up without even brushing my hair, so it looks especially bad. :)

1 of 1 people found this helpful.

Hair Color -Wella -Color Charm Toner T14 Pale Ash Blonde

on 3/14/2019 10:11:00 AM


I hate that people have uploaded before and after pics using BLUE filters ! This does not alter the tone drastically as these pictures seem to show. I've used it over 12 times with different strengths of developer and altered lengths of time. With 5 vol developer /45 min this will make it ashier, with 10 volume it seems perfect at 35-40 min and 20 volume works 20-30 minutes with the most difference in tone. It also can alter your natural color as well if you use 10 or 20, so if you have highlights and are only trying to tone the highlights and not alter your natural color or leave a demarcation line, you must apply to only the highlights. The issue with most people is they are using it on hair that is way too orange. It's not going to help in the least with that. It doesn't have the power to. You need hair that is either dark yellow or lighter. It will NOT work on orange hair. Dont waste your time or money or the quality of your hair by using this unless your hair is at LEAST a dark yellow. If it isn't, you need to have it lightened again with bleach FIRST. With that said, I can now comment on the rest of it. The smell is atrocious! Make sure you are in a well ventilated area. The smell is enough to make my eyes water. The lasting effect of this is honestly about a week or two tops and for me it's not worth using unless I have seriously yellow hair which happens sometimes. I'm a natural dark brunette and my hair doesn't lighten enough with bleach sometimes with my balayage. I chalk it up to maybe having products in my hair that day when I get it done ..or it is too greasy and the bleach sometimes doesn't take well. This is when I'll use the t14. Any other time I just use purple shampoo left on for 15 minutes or so followed by purple conditioner left on for 10-15 min. Does the trick without the same amount of damage. This sh*t dries my hair out way worse than anything so if rather just use the shampoo a lot of the time. Try the shampoo first. If it doesn't work try the t14. If you have orange hair, DO NOT EVEN BOTHER. I am a hairdresser, take my word for it. Several of the pictures on here are fake because they are using blue filters to make the blonde look more ashy. What's wrong with these people? Why trick others? Are you gaining monetarily from it? I doubt it. So be honest here!

3 of 4 people found this helpful.

Hair Treatments -Wella -Professionals Oil Reflections Smoothing Oil

on 3/12/2019 4:29:00 PM


This is the BEST smelling hair oil. My friend is a hair stylist and when she used this on me I KNEW I had to buy it. It smells delicious!!! It also gives your hair such a shiny finish.

2 of 2 people found this helpful.

Hair Color -Wella -Colour Touch

on 3/7/2019 3:56:00 PM


Wella Colour Touch is a demi permanent salon quality colour that you have to mix with a developer. I have root growth with some grey hair and wanting to save money on salon visits I decided to try and do it at home, not highlights but simply tone the roots. The website says this demi permanent covers about 50% of the greys which it did. For a professional product used by a non professional at home it did a fantastic job. I found a really good colour wheel online which explained all the tones and numbers and was able to then identify what colour I thought would work well with my roots (chose 9.0 which is a level 9 = light blonde, tone 0 = neutral tone aka not ash not gold) and the result turned out very well, despite my inexperience at home use. I got a mixing bowl and a brush to apply to roots only. There was almost no odour to the product and I experienced no skin irritation. Really happy with this, will be using again.

1 of 1 people found this helpful.

Hair Color -Wella -Color Charm White Lady Toner

on 3/7/2019 2:10:00 PM


my natural hair color level is 1-2. I've done a full baylage ombre using blondme with 20v. Obvi, my lifted hair was btw 4-6 level, red, red-orange, orange and some pieces lifting to orange-gold. I processed my hair for the full time first with T35, 30 minutes with 20v, rinsed and deep conditioned. This turned my hair brownish with red undertones, but the brass is gone.

Next day I did face framing pieces with foil, processed 10 mins in foil (lifted 6-8), removed and massaged each pieces for another 10 mins and rinsed. I then used COLOR CHARM ACTIVATING LOTION for demi color (no developer) with T18 for 15 mins on face framing pieces. PERFECT. Honestly, liked the face framing lifted pieces with the balance of my hair that I processed with T35/Fanola blue.

2 of 2 people found this helpful.

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