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Hair Color - Wella - Color Charm Demi-Permanent Hair Color

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rated 4.3(81 reviews)

  • Average Rating: 4.3
  • 83% would buy again
  • Package Quality: 4.1
  • Price: $$

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rated 5 of 5 top reviewer on 2/21/2014 1:17:00 AM More reviews by MsPsylocke

Age: 30-35 Skin: Combination, Fair, Cool Hair: Blond, Wavy, Medium Eyes: Green

This saved my hair and I am very grateful to it! I used a Natural light blonde dye instead of my usual ash blond and bam it was yellow brass city! I was thinking I would have to colour my hair over because purple toner alone wouldn't cut it. So I go to my local Sally's and said I needed to tone down my hair and the SA showed me the Wella Color Charm. I believe it was 9A but the colour name was pale ash blonde. I also picked up the 20 volume developer and Clairol Shimmer Lights shampoo.

I mix this up and apply to my roots only. The dye turned my hair purple on top and I was hoping my hair wouldn't stain. Well, it didn't leave a lavender tinge it turned a lovely ashy blonde. No more yellow roots! Now my hair matches and is a lovely beige blonde with lighter highlights. I could not be more pleased. I will be using this to refresh my colour instead of dying it all the time. Why did I not utilize this little miracle worker sooner I will never know. So Recommended!

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rated 5 of 5 on 1/30/2014 5:31:00 PM More reviews by tubularr

Age: 19-24 Skin: Oily, Medium, Not Sure Hair: Brown, Other, Other Eyes: Brown

Okay my experience has been slightly different from everyone else's so I'm going to write a review just in the slight chance that it might help someone else who has similiar hair as me.

My hair is thick Asian hair and it is a very dark black-brown color. I got it "ombre-d" at a salon and although the ombre was gorgeous, the color was way too warm for my liking- goldish orange color. I was going to just go back and get it toned, but I didn't want to spend even more money so I was looking for a cheap and quick alternative. So I turned to Wella Color Charm!

I read reviews before deciding on what color to get and I decided to get Light Ash Blonde and Medium Ash Blonde, just in case the Light Ash was too light for my liking, even though everyone said to get a shade or two lighter than what you wanted. Personally, I would have liked to go darker so when it fades, it'll be a nice medium shade.

I bought the Activating Lotion and did 1:1 with the Light Ash first and lo and behold, it toned the brassiness in my hair and made it a bit darker, but not by much. So, I started from scratch and did the same thing, but with the Medium Ash instead and then it took away the brassiness and made it darker! In the end, my hair is a nice natural, slightly ash brown color and it looks and feels amazing. I didn't mind the smell at all, it wasn't a big deal to me.

The only con is that it did leave a weird film/ coating on my hair but it went away the next day, so it's not a big deal. So those of you who have brassiness and are looking for something to neutralize it, then definitely get the light/ medium ash! I was scared because it's for blondes, but it's fine!

Oh, I also wish they had a Dark Ash Blonde because I could have gone slightly darker. That's my only gripe.

Overall, I love it and my hair feels SO SOFT, I was so surprised! I'm definitely going to continue buying this when my hair starts to become brassy overtime, although I hope that's not anytime soon!

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rated 4 of 5 top reviewer on 1/6/2014 11:47:00 AM More reviews by Dimplesgalore

Age: 25-29 Skin: Acne-prone, Olive, Not Sure Hair: Brunette, Other, Other Eyes: Brown

Started highlighting my level 5 or 6 brown hair last spring and liked being blond but decided to go back to brunette again this past fall because my stylist was moving and I didn't want to chance having someone else take over my highlights. Had my hair dyed a dark warm brown with very subtle red tones, loved it. My stylist gave me a recipe for recreating the color in the event I needed to do it again, but she forgot to mention and I forgot to ask, what brand she used.

A few months later the highlighted part of my hair had faded a lot more than the regrowth and I decided to dye my own hair using well c.c. I went with the 2:1 developer to color ratio as stated on the box even though the recipe I had used a 1:1. I used 2oz 6G + 2oz 8N + 8oz developer. The color came out great. Not the same color results as when my stylist did it, it was lighter and much less red, but it was a nice warm golden brown, and my highlights were well covered.

Jump forward 2 weeks and while I was happy with the color I was beginning to see the highlights coming through and in some light they had a very, very slight tinge of green under the golden brown. I asked my bf if he saw any green and he didn't, but that was in sunlight, and he's a man… So, wanting to try to replicate the color from my salon visit while giving my highlights a better disguise I tried again using a 1.3:1 of 1oz 6G + 1oz 8N + 1/4oz 7WG + 3oz developer.

Before coloring I used a neutral protein filler to see if it would help minimize color loss from the highlighted portions, especially one spot on the left side of my head that won't hold color very well. The results are much closer to my desired shade, darker warm golden brown with more red. Still not an exact match but I'm happy with the highlight coverage and the color. I can't say if the protein filler helped with color uptake but it did make application harder because my hair was crunchy and tangly from all the protein. Anywho, next time I'll probably use more of the 7WG so it'll be close to an even mix of the three colors and may come out a bit darker.

The dye+developer mixture didn't damage my hair at all but I wouldn't say it improved the condition either. The smell is extremely mild. More mild than some shampoo/conditioner brands I've tried and returned in the past. In the 2:1 the consistency is thin and application can be messy. In the 1.3:1 it was a little thicker but I still had some drips onto the floor and into the sink. Rinsing is easy and after conditioning there is no discernible chemical smell left lingering in my hair. I plan to use this line of hair color for the foreseeable future and would recommend it based on price, results, ease of use, availability, and versatility.

Most recently used a mix of equal parts 6G + 8N + 7WG and it's the best color yet but still not quite right. Going to do a side by side strand test and try a equal mix of 8N + 5G vs 8N + 6W to see if I can get a better match.

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rated 5 of 5 top reviewer on 12/15/2013 8:34:00 AM More reviews by evapop

Age: 36-43 Skin: Oily, Medium, Neutral Hair: Brown, Curly, Medium Eyes: Brown

I have a patch of gray the size of a quarter right on my hairline above my right eye. I also have a few strands on each temple, near each ear. It's not a lot, but given my dark brown hair - it's super noticeable and drives me nuts.

After an expensive series of terrible color jobs at 3 different salons (skunk highlights, patchy permanent color, color lift, etc), I decided to take matters into my own hands. How hard could hitting that patch be?

Enter this great product that does exactly what I need it to do cheaply and well. For my dark brown hair, I buy level 5, level 6 and the developer. Every 2-3 weeks, I do only my hairline with level 5. I mix equal parts developer and color, pull my hair into a bun, and work my front hairline with a brush. I then throw on a developer cap and wait 35 minutes. Every 6-8 weeks I do a full job with level 5 at roots and 6 through strands using the recommended 2:1 mix. The results are great and my hair is in great condition.

- covers gray well
- fades evenly
- easy to use
- inexpensive
- little damage to hair
- looks natural
- packaging is great and allows for the spot color I need
- pulls very dark - I am naturally a level 3-4 yet use levels 5-6
- takes some trial and error to get good results - using level 6 and the suggested 2:1 mix didn't cover the grays. Level 5 and 1:1 mix did and well.
- it's Demi - it will fade - you will need to touch up grays more frequently

No hair color is perfect, but this does what I need it to do. If you have similar concerns - give it a try!

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rated 5 of 5 on 11/11/2013 9:59:00 PM More reviews by davissc

Age: 56 & Over Skin: Normal, Fair, Not Sure Hair: Blond, Other, Other Eyes: Blue

My hair is light brown/dark blonde with 20 - 30% grey and completely unprocessed. Went to the local Vidal Sassoon Academy for a haircut and decided to try a demi color. The stylist applied a level 7 shade of Wella Color Charm Demi-Permanent Hair Color and I love it. My hair is darker richer shade overall and the grey looks like blond highlights and very shiny. I use WEN cleansing conditioner and I plan to do a WEN re-moist treatment this weekend to repair any damage but my hair feels silky smooth and soft to the touch. If there is any damage I cannot tell it. Several of my friends use Clairol Natural Instincts and highly recommend it. While their hair looks good the color does not look completely natural - my new hair color looks completely natural and way better than the genuinely natural hair color I walked in with. While I do not intend to attempt coloring my hair at home , I will be returning to the Sassoon Academy salon for upkeep and asking for the same color.

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rated 5 of 5 top reviewer on 10/9/2013 1:31:00 PM More reviews by youwillneverfindme

Age: 30-35 Skin: Other, Fair, Neutral Hair: Brunette, Wavy, Medium Eyes: Green

I love this line for natural colors and have used it for about 14 years (I'm 33 now and have experimented with every color under the sun since age 19). I've probably done every color in this line, except level 1 and whatever red they have. I've just darkened my overly highlighted hair back to it's natural level 7/6 brown using a neutral protein filler, a whole tube of 8N and maybe a quarter-sized bit of 7A for an Olivia Palermo-ish color. As usual, am thrilled with the results.

I would not say this is a foolproof product...no hair dye is, IME/IMO, hair dye takes some knowledge. As far as hair dye goes, this is super easy, and I'd even recommend it for novices. While I wouldn't classify Color Charm demi as "nourishing" it's not drying either. It's just a good, solid, basic dye.

A couple pointers from my own, non-professional experience:

-Go at least a shade lighter than what you want your end result to be...maybe two shades lighter depending on how nervous or new you might be to this line and/or at home dying. Remember, you can always easily dye darker, however, lightening takes a lot of time, work, can be hard on your hair, and may be pricey.
-The color will start off dark and lighten up to it's final color after a few washes. It will not wash out completely. Expect it to lighten up about a half to a full shade.
-Level 3 is a good one for those who want a "natural black" look, or for those that level 1 might be too harsh.
-Level 10NA was great as a toner for me during an overall bleaching mistake....
-The wonderful shine wears off after a few washes, which ime, is a little faster than other hair colors, but given this is a demi, I'm not heart broken.
-Those sensitive to scent may be put off by the weird fragrance. The fragrance will stay with you for a few washes and any time your hair gets wet (sweat from working out, rain etc) you'll smell it more.

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rated 5 of 5 top reviewer on 10/2/2013 4:48:00 AM More reviews by itsiliii

Age: 19-24 Skin: Oily, Fair-Medium, Not Sure Hair: Brunette, Other, Other Eyes: Brown

I love, love, LOVE dying my hair raven black. Now, there's nothing I hate more than a half-baked dark black that fades within the week.

Wella absolutely delivers on this with their shade 1. Now keep in mind this is a shade I've been using since high school. I go through weird phases where I want my hair to lighten up again, and then boom back to black. Once in a while i've strayed....tried options such as drugstore (Garnier...smh), and other beauty supply options. But they never to live up to the darkest black in wella's demi collection.

It's cheap, easy to use, and the best part is that after I use this my hair actually feels reenergized and so nice and shiny :D I love it and definitely recommend to those looking for a rich and long lasting black! If there was one thing I would change though is I wish that Wella offered a more blue based black. But i will forever keep repurchasing!

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rated 5 of 5 on 6/29/2013 12:02:00 PM More reviews by Suzie2

Age: 44-55 Skin: Normal, Fair-Medium, Neutral Hair: Brown, Curly, Fine Eyes: Brown

I love this stuff! I was using Clairol's semi-permanent hair color, but it did not last long enough, so I starting washing my hair every two or three days to make it last at least a week or maybe two if I didn't mind some roots. But, I like washing my hair every day. I have very dry and easily damaged curly hair. I tried this and so far, after 3 months of coloring every two weeks, I really love it. However, if it were not for the reviews on here I would not be as happy.

1) I buy Light Brown to get Dark Brown Results, as others have suggested I buy a color two shades lighter than I want.

2) I use more or less equal parts toner and color, as is suggested in some of the reviews. I use the toner Wella recommends for their demi-permanent color.

3) I apply the color to dry hair. The directions say to color wet/damp hair, but when I do that I find it is too easy for me to miss spots. I color my roots every two weeks, sometimes I apply mixture to the ends for the last 5 minutes if my hair is bleaching out from the sun or something. I use a hair color brush to apply the color.

4) I have tried leaving it on 30 minutes and up to 2 hours. As far as I can tell, the color lasts just as long and does just as good of a job in 30 minutes. I do not think more time is necessary.

5) I also shampoo my hair immediately after I rinse out the hair color. That was suggested by a reviewer on this site, but maybe for a different hair coloring product. She said it removes lingering chemicals from your hair and scalp. I do that and I am really happy with the results.

Since I color every two weeks (my hair grows fast and roots show up quickly) and use a sulphate free shampoo, now I use sulphate free Hairtrition, it is pretty much permanent color. A hair dresser told me that demi-permanent hair color will still build on your hair and eventually become permanent with successive colorings.

My hair feels better than ever, but I also changed to using aloe vera gel mixed with coconut oil as a homemade leave-in conditioner, so that may be part of the reason my hair is looking better.

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rated 3 of 5 on 6/19/2013 11:25:00 AM More reviews by cmitche6

Age: 19-24 Skin: Other, Olive, Not Sure Hair: Brunette, Other, Other Eyes: Hazel

After reading the reviews I was excited to go out and purchase this product to help me get back to my natural hair color gradually.

I have naturally medium brunette straight hair, it has a lot of cool tones and blondes during the summer. That being said I purchased the medium ash blonde because I knew it was going to come out MUCH darker than the color swatch.

I had also overly highlighted my hair, stripping the color from it. My hair had almost no red tones in it to begin. So I started with a protein filler first then proceeded with more of a 1:1.5 ratio. Left it on for a little longer than 20 minutes. The shade of brunette came out great, just dark enough but then all the sudden, red tones?! My hair pulls red tones very easily that's why I always go with an ASH or COOL.

Did I do something wrong?

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rated 2 of 5 on 6/14/2013 11:03:00 AM More reviews by Twinklelilnha

Age: 19-24 Skin: Combination, Olive, Not Sure Hair: Black, Other, Other Eyes: Brown

The color came out how it was suppose to. But the smell of the dye was really strong and is still in my hair days later. When I
Was lathering this off, I lost a lot of my hair and felt like a box colored dye. I've used the other permanent ones and it didn't give me that dry affect. It is very drying to your hair even tho it is a Demi. Disappointed....

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