74%
would repurchase
3.9/5
package quality

price range

Reviews

Reviews


5.0
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from

13 years ago

My hair is thick, relaxed and midback length. I didn't want to permanently dye my hair because of the damage it causes, but semi permanents washed out too quickly. So, I discovered demi permanent...

About reviewer (10 reviews)

Age30-35

SkinOily, Dark, Warm

HairBrown, Relaxed, Coarse

EyesBrown



4.0
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13 years ago

I really like their dye. It doesnt damage my hair, it leaves it looking nice and healthy after. I wouldnt say its the BEST (garnier nutrisse IMO is) but i would still use this over even going to a...

About reviewer (4 reviews)

Age19-24

SkinAcne-prone, Fair-Medium, Neutral

HairBrunette, Wavy, Medium

EyesBrown


3.0
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13 years ago

Oh how I wish I would read the reviews before using this product again! I've used Natural Instincts to dye my naturally blonde hair dark brown since I was 14. It never damages my hair, fades to a...

About reviewer (1 reviews)

Age19-24

SkinSensitive, Fair, Not Sure

HairBlond, Wavy, Other

EyesBrown


3.0
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from

13 years ago

First some background - my regular stylist is off on maternity leave, I've been pretty happy with the replacement. That said, I was getting tired of the long highlight appts and the price of...

About reviewer (2 reviews)

Age36-43

SkinCombination, Fair-Medium

HairBrunette

EyesGreen


5.0
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13 years ago

ive been using this hair color for years its my go to at home hair color! the only drug store hair color i will EVER use!

About reviewer (28 reviews)

Age19-24

SkinCombination, Fair-Medium, Warm

HairBrunette, Curly, Coarse

EyesHazel


1.0
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13 years ago

I have been using Natural Instincts for years. Switched from Redken color to Natural Instincts years ago because the cost was so much better and the results were the same on my hair. I'm SO...

About reviewer (1 reviews)

Age44-55

SkinOther, Olive

HairBrunette

EyesGreen


4.0
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13 years ago

I've been using this product to dye my hair black for years! It's very dark and it barely fades. It does dry your hair out a bit but I just compensate with coconut oil after the hairdye is rinsed.

About reviewer (1 reviews)

Age25-29

SkinOily, Fair

HairBlack

EyesBlue


1.0
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13 years ago

I had used this to dye my hair black. NEVER AGAIN. it says it washes out after 32 washes or so. its been 4 months. I have tried lemon juice, baking soda, vitamian c tables, certain shampoos,...

About reviewer (1 reviews)

Age19-24

SkinNormal, Fair-Medium

HairBlack

EyesHazel


1.0
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13 years ago

I tried the Creme version of Natural Instincts in Raspberry (medium aubum) because I wanted a little bit more red in my hair for summer. I found it really gloppy, very hard to rinse out, it took...

About reviewer (1 reviews)

Age44-55

SkinCombination, Fair-Medium

HairBrown

EyesBlue


5.0
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13 years ago

I've been using this hair color for about 8 years now and I LOVE it. It is easy to use and is very affordable. I rotate between dark brown and medium ash brown. I like it the best after I have...

About reviewer (31 reviews)

Age25-29

SkinCombination, Fair-Medium

HairBrunette

EyesGreen


2.0
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13 years ago

I tried to cover some grays with this. The medium chocolate brown turned my light brown hair black (I thought it might be nice to try a slightly darker brown, but not black, which looked terrible...

About reviewer (19 reviews)

Age30-35

SkinSensitive, Fair, Cool

HairBlond, Wavy, Fine

EyesBlue


3.0
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13 years ago

I've been using Natural Instincts since I was 13 and wanted to cover my birthmark of whiteblonde hair (I'm a natural brunette, but I've got a couple streaks of albino-esque hair in the back). I...

About reviewer (6 reviews)

AgeUnder 18

SkinCombination, Fair-Medium

HairBrunette

EyesGreen


1.0
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13 years ago

The color turned out OK, but it was runny and it dried my hair out terribly! I am sticking with Garnier Nutrisse!

About reviewer (30 reviews)

Age36-43

SkinAcne-prone, Fair, Neutral

HairBrunette, Wavy, Medium

EyesBlue


5.0
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13 years ago

Great!

About reviewer (1 reviews)

AgeUnder 18

SkinDry, Fair-Medium

HairBrunette

EyesBlack


4.0
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from

13 years ago

I use #16 Spiced Tea/Light Auburn and the color comes out exactly as I want it to. I find the condition of my hair is so much better than some other makes. At the moment there is a recall on a...

About reviewer (4 reviews)

Age30-35

SkinCombination, Fair-Medium, Not Sure

HairBrown, Wavy, Fine

EyesGreen


3.0
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from

13 years ago

I've been using the original Natural Instincts for a couple of years now in Cinnaberry (a medium auburn color), and it's been great. My hair has not been damaged at all using it which is saying...

About reviewer (60 reviews)

AgeUnder 18

SkinAcne-prone, Fair, Warm

HairBrown, Straight, Fine

EyesHazel


1.0
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13 years ago

My hair is naturally a light brown with lots of gold highlights, 30% gray. It also tends to grab red. I tried Natural Instincts Brass Free in Light Brown....and it added more red than any other...

About reviewer (2 reviews)

Age36-43

SkinNormal

HairBlond

EyesGreen


1.0
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13 years ago

New "improved" Natural Instincts Color Creme Formula = LESS color, even MORE damage. Beware. You MAY have used the original formula and liked it. The NEW rich color creme formula SUCKS. In...

About reviewer (54 reviews)

Age36-43

SkinNormal, Other

HairBrown

EyesHazel


1.0
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from

13 years ago

I have always used the Natural Instincts Brass Free in Lightest Brown. When I used the new package with the additional 2 weeks coloring, I was very disappointed. My hair was the same as usual...

About reviewer (1 reviews)

Age36-43

SkinCombination, Fair-Medium

HairBrown

EyesHazel


1.0
Created with Sketch.

13 years ago

Why do companies have to screw around with really good products? The original Natural Instincts Creme Hair Color is a great product. The new product that is now out there which comes with the 2...

About reviewer (4 reviews)

Age36-43

SkinDry, Olive, Not Sure

HairBrown, Wavy, Coarse

EyesBrown




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