Pure Color Shadow- Plum Pop

Can I rant here? EL eye shadows are hardly pigmented and dont last at all. They may feel smooth as silk but don't even begin to compare to Stila, MAC, or even Jane. And holy cow! $25!!!

This shadow is encased in packaging that somewhat resembles an ice cube. It has a tiny little mirror on the lid. The shade of Plum Pop is a deep indigo plum. Really pretty. The texture is really...