Maybelline New York

The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

image 0image 1image 2image 3image 4image 5image 6image 7image 8image 9image 10image 11image 12image 13image 14


2,229 products

97,204 reviews

60% would repurchase

Recent Maybelline New York Reviews

Contour -Maybelline New York -Facestudio Master Contour V-Shape Duo Stick in Light


First off, I really liked the texture of these. It was easy to apply and blend it well with a damp beauty blender.

My complaint is the component itself. I wish it was double ended with the contour on one end and the highlight on the other end. They way this is designed its hard to get a precise application as they tend to blend into one another and you get contour where you want highlight and highlight where you want contour.

I hope they redo this packaging design and do it as a double ended product instead.

Lip Treatments -Maybelline New York -Baby Lips Lip Balm


I found these pretty hydrating. I love that they packaging is like a lip stick and turns up that way. The colored ones leave a subtle colored sheen on the lips. More like a stain than a lipstick.

Pressed Powders -Maybelline New York -SuperStay Better Skin Skin-Transforming Powder


I'm surprised by this powder. I use it as a foundation but can see it would work well over liquid foundation as well because it is so light on the skin. I have dry skin and can still use this alone. After a few minutes and a spritz of rosewater it melts into my skin beautifully. I'd say it is light, maybe even light-medium coverage, the shade selection isn't exciting, but it is not cakey or drying. I use this mainly when I am on call at work for late nights that turn into mornings and I'd prefer to look alive.

Powder -Maybelline New York -Fit Me Loose Finishing Powder

on 10/21/2018 6:39:00 PM


This powder is amazing. I have combination skin that starts out dry and is oily by the end of the day. Typically I was using the Laura Mercier setting powder which is great, but this one being priced so low and with such amazing results had me returning my LM powder! I have rather noticeable pores due to years of wearing makeup I my teens with no skincare regimen to balance it out. They're near impossible to hide even with primers and careful blending. This powder though--it does!!! I typically apply it with a damp sponge and press/tap it into my t-zone and then use a flat-top brush (tap off excess) to swirl it onto the rest of my face and down my neck. I would wear this powder to my own wedding. It's THAT good. If you don't prep your skin well, it could become powdery, but even then a good setting spray would fix that issue.Try it, ladies!!!

1 of 1 people found this helpful.

Eye Shadow -Maybelline New York -Stylish Smokes in Natural Smokes


This seems to be more pigmented than some of the other Maybelline quads I have tried. The highlight, is a nice off white that isn't overly bright, and the lid shade is a beautiful cool shimmery taupe. The crease shade is a warm med-deep golden brown that could also be used a lid shade, and the liner shade is a very deep matte brown. I actually use a mix of the crease and liner shades to fill in my light ash brown brows when I run out of my brow pencil, and it works great! I hate the plain, cheap looking packaging, and actually preferred the looks of the older versions, but I guess that is not really important. Great versatile quad, for both a neutral daytime eye, and a more dramatic smoky eye. Would repruchase!

2 of 2 people found this helpful.

Back to Top