A subtle blue colour which is what I was looking for. I'm not all that much of a fan of the brush but love the product. It's consistency is a bit thinner than the other mascaras I've used. Not much length added, but the volume was okay. I use it over other mascara.
Underwhelmed. This barely even looks blue, and did not provide much volume, either. It's sort of a muddy light navy, actually. I wore it for about six hours, and did not experience any smudging or flaking. I can't really complain though, since I got it for just sales tax at Walgreens during the BOGO 1/2 off sale and coupons. If you are looking for a vivid blue that pops, try Ruby Kisses. THAT is a blue mascara, and it only costs $1.99, compared to this which is $8.