There are very few product which impress me on first use, not to mention mascaras with their first coat. I don't know if it's the formula, I don't know if it's the brush, but these guys weren't kidding - this mascara gives LOTS of volume. I love huge, dramatic lashes and have used manymanymanymany "volume" mascaras in my 15+ years of putting my makeup on in the morning - this is by far the only mascara which has had me swear by it on first use. Unfortunately, the formula is a tad runny and application is a bit finicky. I'm used to Bourjois' mascaras (Volume Glamour Max and Volume Clubbing) both of which are dryer, are extremely easy to use, layer nicely and only clump if you really work at it. Lash Perm comes out of the tube with a lot of product (the wand is too narrow for the tube, so not enough product is wiped off) and absolutely must be applied as instructed on the packaging - slowly, in a zig-zagging motion. If you don't mind the extra minor care you need to put in, this mascara is really good. No smudging, no panda eyes, minimal flaking and LOTs of volume.
I got this as a gift from a cousin who was visiting from Seoul, Korea...
A lot of product
Nice wand w/perfect sized, curved brush for my small eyes
Not too much product on the brush
Easy to remove
DOES NOT HOLD A CURL! It made my lashes droop after I spent time curling them