In 2011, Beauticontrol intoduced 5 shades of "Intense Lip Cremes" - they apply like a gloss (liquid lip formula with a spongey tip applicator) but have more coverage (and for me - I feel the pigment disperses unevenly.
But what makes me loathe this product is a awful bitter taste (not at first, at first they smell and taste sweet - but that sweet is to mask to awful mineral-bitter taste that lingers and lingers.)
Ugh! I had to throw out both shades I bought (Buff - a brown/pink/neutral and Rich Fig - a deep almost burgundy shade). They looked OK - but I can't stand that taste.