78%
would repurchase
4.3/5
package quality

price range

Reviews

Reviews


5.0
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11 years ago

Move over my beloved cheap Jordana this knocks you out of the park for a 1/3 of the already ridiculously low price. I tried this after reading the reviews and feeling frustrated with the Jordana...

About reviewer (24 reviews)

Age44-55

SkinCombination, Fair-Medium, Neutral

HairBlond, Wavy, Fine

EyesGreen



4.0
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11 years ago

I had to check out this mascara given the extremely cheap price point and the comparisons to Lancome's Definicils. (my all time favourite mascara) This mascara's formula is more creamy and not...

About reviewer (681 reviews)

Age44-55

SkinSensitive, Fair-Medium, Warm

HairOther, Wavy, Medium

EyesBrown


4.0
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11 years ago

The instructions for this mascara are as follows. Gather a dollar or two in change and proceed to the nearest store that sells NYC, such as Walmart. Purchase NYC's Instant Lash mascara, which will...

About reviewer (12 reviews)

Age25-29

SkinSensitive, Fair-Medium, Cool

HairBlond, Wavy, Fine

EyesHazel


5.0
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11 years ago

I just bought this mascara for 1 dollar at Walmart and I love it so much. Just as good as the expensive ones but only a buck! Buy it!!!!!!

About reviewer (2 reviews)

Age19-24

SkinAcne-prone, Fair-Medium

HairBrunette

EyesBlue


4.0
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11 years ago

I really dig this mascara. I bought it on a whim at Walmart because I was feeling adventurous and it only cost a dollar. I am impressed! No, it's not perfect by any means, but for a freaking...

About reviewer (13 reviews)

Age19-24

SkinOily, Fair, Cool

HairOther, Wavy, Fine

EyesGreen


2.0
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11 years ago

Flaked/didn't do much for my lashes.

About reviewer (71 reviews)

Age25-29

SkinOily, Fair-Medium, Not Sure

HairBrown, Straight, Other

EyesBlue


1.0
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12 years ago

Personally not a fan for this $1.77 mascara. It did nothing positive for my lashes, just left them in big ugly clumps of shame. The formula was thick and kind of sticky making it impossible to coat...

About reviewer (1341 reviews)

Age36-43

SkinCombination, Fair, Neutral

HairRed, Other, Other

EyesGreen


5.0
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12 years ago

I am constantly amazed by how products so cheap can work so well.. This may not be the most volumizing mascara, but for only 1.77 CAD it defines, lengthens, and holds a curl beautifully with...

About reviewer (40 reviews)

Age19-24

SkinCombination, Fair, Warm

HairBrown, Wavy, Medium

EyesBrown


5.0
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12 years ago

I am definitely a NYC fan. Love their Smooth Skin makeup and now I found another product I really like. This mascara is very lengthening, layers well, and still has a natural look. I just wish I...

About reviewer (20 reviews)

Age44-55

SkinDry, Fair-Medium

HairBlond

EyesBlue


4.0
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12 years ago

Let me start by saying, I didn't expect much from this, but I was surprised. This is one of my favorite mascaras, and no not because it is only one dollar. This mascara does not clump, at all. That...

About reviewer (247 reviews)

AgeUnder 18

SkinAcne-prone, Fair, Neutral

HairBrunette, Wavy, Fine

EyesGreen


5.0
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12 years ago

I like voluminous long lashes. This gives me that great long, dark look that I want on a more natural/neutral look day. This doesn't give me the volume I want most days, but it is a great mascara...

About reviewer (299 reviews)

Age25-29

SkinAcne-prone, Fair-Medium, Neutral

HairBlond, Straight, Fine

EyesGreen


3.0
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12 years ago

I think it's important to differentiate between 'cheap' and 'good'. Many of the good ratings here will be because this product is good *for its price* rather than good in absolute terms. I found...

About reviewer (37 reviews)

Age36-43

SkinNormal, Fair-Medium, Warm

HairBrunette, Wavy, Fine

EyesBrown


5.0
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12 years ago

Edit: I am changing to I will not rebuy. This is due to the brush NOT the mascara. For my lashes, the brush doesn't have the bristles close enough together to apply the product the way I like it...

About reviewer (225 reviews)

Age44-55

SkinDry, Other, Warm

HairBrunette, Straight, Other

EyesOther


5.0
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12 years ago

ok u guys were right again. awsome basic mascara that does not smudge even after all day wear on my stubby downward asian eyelashes! no scent or irritation or burning on my uber sensitive eyes! i...

About reviewer (46 reviews)

Age30-35

SkinCombination, Fair-Medium, Not Sure

HairBlack, Other, Other

EyesBrown


5.0
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12 years ago

After my last mascara purchase I was dissapointed in my cover girl mascara and didnt wanna spend much. I got this one at wallmart for 1$ and it is great, my lashes have never been longer. I was...

About reviewer (10 reviews)

Age36-43

SkinCombination, Fair

HairBlack

EyesBrown


4.0
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12 years ago

Very good mascara for the price I paid. Can't beat $1. Good for every day use. Has a good brush. Kinda smudges when applied. Does not clump Over all pretty good mascara for this price.

About reviewer (6 reviews)

AgeUnder 18

SkinNormal, Olive

HairBrunette

EyesBrown


5.0
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12 years ago

This is my HG mascara. I usually dont like to use mascara much since i like to go for a natural look. But this is great, it doesnt clump or smear and lasts for hours. With a little eyelash comb to...

About reviewer (4 reviews)

Age19-24

SkinCombination, Fair

HairBrunette

EyesBlue


5.0
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12 years ago

Best $1 I have ever spent! I can't believe that this is better than any other mascara I have tried. It really makes no sense, but hey I'm not complaining. I have stick straight eyelashes so I try...

About reviewer (16 reviews)

Age19-24

SkinAcne-prone, Fair-Medium

HairBrown

EyesHazel


5.0
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12 years ago

To this day I don't understand how a $1 NYC mascara is infinitely better than every single other brand of mascara I've tried (to name just a few: L'Oreal, Maybelline, CoverGirl, Jordana, Clinique,...

About reviewer (19 reviews)

Age19-24

SkinNormal, Fair, Not Sure

HairBlack, Wavy, Other

EyesBrown


4.0
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12 years ago

I got tired of buying expensive mascaras I didn't love so I decided to do the opposite lol $1. My lashes are thick and curly but I like to look for a mascara that will separate and lengthen a...

About reviewer (16 reviews)

Age19-24

SkinNormal, Medium

HairBlack

EyesBrown