This mascara is interesting. The formula is very different from any others I've tried. It lasts really long, you know other mascaras by the end of the day, the tips of your lashes are not as long? This one doesn't do that, it dries to almost a very matte finish and the definition is really great. I think tho, its not for dramatic looking lashes as since it dries really fast, its hard to apply a lot to get a really dramatic effect, the brush is nice and it separates each lash for me, making a very feathery lash look, similar to the buxom mascara I've used. And no clumps! Also not experiencing any flakes. I'm scared though because it dries so fast, am I going to trash it in a few weeks? Usually most new out of the package mascaras are really wet, a couple of weeks go by and the consistency is better, then it dries out in 2 months, I'm worried this mascara might dry up given its already pretty dry after I took it out of the package. I will update if this happens. Overall, nice mascara for day/work look.

I love this mascara! This is actually the only mascara that my eyes will tolerate. Great mascara for sensitive eyes and it doesn't smear or flake at all. Plus it looks very natural, great buy :)

While shopping for eco-friendly and organic mascara options this one really stood out (maybe it's that lovely metallic leaf wand). While the wear is not amazing as far as plumping up my lashes with fuzzy eyed glamour it does a decent job and is easily built upon.
I only use regular mascara - waterproof mascara does a number on lashes and unless you're on a soap opera or doing a photoshoot at a waterfall I recommend you go for the non-waterproof as well. Protect those hairy babies! :D

Smudges? Flakes? Not that I've noticed in an excessive amount...maybe a little flaking here and there but it seems to wear pretty well while I'm on my bike (windy, sweaty, hair in face, etc.) and running around at work for a good 4 hours.

For a more dramatic look in the evening I just reapply :)

For the gals that may be experiencing flakes...perhaps it's the humidity of their environment? I try not to touch my eyeballs after makeup application - though the occasional dramatic moment does befall me...thank goodness it's easy enough to clean up and reapply :)

I really like this mascara. It has better ingredients than most drugstore brands, the tube looks really cool, and it gives a natural, not-overdone look. The only complaint I have is that it smudges SO easily. I can't touch my eyes at all while wearing this, or the mascara will be all over the place. It is very easily removed though, all I have to use is water. I would buy again because of the ingredients list and the natural look it gives.

This mascara is for a natural everyday, daily type of mascara. I really liked this. You could actually tell that it was on my lashes( Unlike the "Organic Wear 100% Natural Lash Boosting Mascara" ) but it wasn't the "PROM PROM PROM PROM PROM DRAMATIC" look. haha! Cute packaging. I'm a sucker for packaging.

This is easy to apply, with a simple brush and zero clump factor, but it feels a little bit odd on the lashes in that it never seems completely dry. The look you get is very subtle, which is really not to my tastes. This is for people who are interested in using all-natural products and want a no-makeup look and nobody else.

I bought this because it was supposed to be smudgeproof. Ha! It went on nicely and looked great until I checked the mirror a few hours later. Smudged and flakes all over. I looked like a raccoon and was out at a play. Yikes.
Thank heaven I bought this at CVS. It's going back.

i love this mascara! it separates my lashes very well and makes them very full. it gives the pretty look, and it looks best when you wear three coats and wait fifteen minutes between each coat. It is very gentle on eyes, and it is easy to wash to wash off with water. It does smudge a little bit, especially if your skin isn't dry or it's a hot day.

I have been obsessed with Maybelline Voluminous Waterproof mascara since junior high. I have been totally against changing ever! But I bought this one time when I wanted to try a non-waterproof mascara...you know, give my lashes a break from all that stuff...
I bought this a while ago so the tube is different than what you see in stores now....Mine is green and shaped like a leaf. The newer one has a leaf for the handle and the tube is beige and, well, tube-like.lol So I can only comment on the older formula, which is *fabulous*!!
If I compare this to the Maybelline one, this kicks the crap out of Maybelline!! One coat and my lashes are full...two coats and my lashes look like I'm wearing falsies!! I can't believe how much volume and thickness I get out of this stuff with so little work! With my Maybelline, I use a FastLash tool to keep the mascara off my eyelids and apply two to three coats, brushing them out in between...and it still doesn't make my lashes as thick and lush as this stuff does!!!
The only neg thing I can say is it's not waterproof. But, I haven't had any big issues with it smearing off more than any other mascara, including waterproof. I don't recommend going out in the pouring rain, or crying, but during a normal day it holds up really well.
Seriously, the volume is incredible!! I think it's that icky brush. It looks weird and kinda like a torture device lol, but it really applies the mascara. When you first get it, make sure you get the brush really really coated before using it...That way you get the most volume with the least amount of coats. Fabulous stuff!!
I only rated the packaging as a 2 because the leaf-tube looks trashy, and the newer one looks even more pathetic. Frankly though, for what it does, I don't care how the packaging looks because the formula rocks!!

i have given this a five not becasue it is perfect but because I have tried so many different mascaras and this probably provides the most consistenty 'pretty' look of all of them, which is a look I really like on myself. It is a bit wet and yes takes a while to dry, I recommend doing two coats arund 10-15 mins apart. I use this after curling with a shiseido curler and then use Fibrewig on the very ends for more length. My experience contrary to others here is that is DOES hold a curl very well, better than any other mascara I have found, possibly because of all the waxes in it, it is very volumising but only moderately good at length. Its a day not a night mascara. Comes off super easy and doesnt trash my lashes at all, they feel great the next day.