Too Faced

Too Faced Cosmetics was founded in the US in 1998, by Jerrod Blandino and Jeremy Johnson. (Blandino had worked at Estee Lauder makeup counters in the mid-90's.)That same year the company created the "world's first glitter eyeshadow." Known for its innovative style and intricately detailed products, the brand grew quickly and was eventually acquired by Estée Lauder in 2016.

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597 products

15,279 reviews

66% would repurchase

Recent Too Faced Reviews

Mascara -Too Faced -Better Than Sex Waterproof Mascara

on 1/19/2018 6:29:00 AM


Love love love love love this. It gives me long lashes, even without curling. Stays on my lashes like, forever. Little bit hard to get off, you really need to use an oil based cleanser 'cause otherwise it will NOT come off, lol. I've been using this product since July 2017 and hasn't run or dried out yet (I use mascara like 5/6 days a week). IT IS WATERPROOF, I wore this mascara everyday on holiday and went swimming & not 1 little speck of black came off.
Price is bit high, but whatever it really does its job.

Loose Powders -Too Faced -Peach Perfect Loose Setting Powder

on 1/17/2018 9:41:00 PM


It’s so hard for me to find a good setting powder for my dry, aging skin. This powder is amazing!!! It doesn’t stick to dry patches. It doesn’t settle into my pores or fine lines either. It also doesn’t give an overly powdery look, and seems to brighten my complexion!! Obsessed!!

3 of 3 people found this helpful.

Eye Primer -Too Faced -Shadow Insurance


I have been using this for a couple of months and I am so in love with it. I used UDPP from the time that it was launched in the hard-sided purple "genie" tube with the doe foot, and I thought it was the gold standard. After a while I tried other, less expensive options that worked about as well as UDPP, so I thought that all eyeshadow primers were about the same. During the recent Sephora VIB sale I decided that I wanted to buy UDPP again to see if the new packaging made any difference, but it turns out that for some reason (probably due to the way air can build up in the tube), Sephora only ships it ground since it is considered hazmat. Not wanting to wait longer for my package, I decided to try TFSI instead. There are a few TF products that I like, but generally their brand doesn't appeal to me very much, which is why I have stayed away from their eyeshadow primer. I am glad that I didn't let my bias sway me from trying this product though, because it is definitely a holy grail now. I have hooded and somewhat deep set eyes, so I definitely need a primer to prevent shadows from creasing. TFSI really does wear like iron, and it gives a little extra oomph to matte shades as well. The packaging is simple and effective, and for the price I definitely think it is worth it. It performs much better than the lower end primers I was using, and it outperforms UDPP for me as well.

Palettes -Too Faced -Boudoir Eyes

on 1/14/2018 5:11:00 PM


It's a lovely palette, I think the name fits it well, It's perfect to create a "sexy", polished look with. The shadows are nice, blendable, not extremely pigmented but pigmented enough (I don't even want crazy pigment), there's no "dud" shadow. I took a star out because it's really expensive for how small it is. But honestly I love it and it's one of my favorite palettes. I attached a picture with my makeup done with this.

2 of 3 people found this helpful.

Brows -Too Faced -Brow Quickie

on 1/14/2018 12:29:00 PM


This is the only product that I need for my brows and it lasts super long. My brows are already naturally shaped and thick enough so they don't need to be drawn in or defined very much. I like this mascara since it keeps my brows neat and it covers foundation which always goes in my eyebrows. I use very little though and scrape a lot of the product off the wand before using it since my brows look scary if I add more than a little.

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