Too Faced

Too Faced Cosmetics was founded in the US in 1998, by Jerrod Blandino and Jeremy Johnson. (Blandino had worked at Estee Lauder makeup counters in the mid-90's.)That same year the company created the "world's first glitter eyeshadow." Known for its innovative style and intricately detailed products, the brand grew quickly and was eventually acquired by Estée Lauder in 2016.

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624 products

15,737 reviews

66% would repurchase

Recent Too Faced Reviews

Concealers -Too Faced -Born This Way Super Coverage Multi-Use Sculpting Concealer


I’m really surprised that so many reviewers find this more drying than shape tape! For me the main difference is that this is less dry!
Having said that, I also find the coverage to be slightly compromised compared to shape tape. However, one of the things I both like and dislike (depending on the situation and time constraints) about shape tape is you really don’t have that much “setting time” before you have to start blending or it’ll just harden like calamine lotion. This gives a little more leeway, and there’s something about that time to set that makes a difference in coverage and longevity. If that makes sense?
So... I like this very much, excellent shade range to choose from, and I think the price is pretty good considering the fact that this is a lot of product for a concealer.
Of course, I’ve now found that this works best IN TAMDEM with shape tape, meaning applied over it. Then set time then blend. So really what this has done is added one more step and product. But let’s face it if I was so concerned with a low maintenance routine and pared down cosmetic collection I probably wouldn’t be here on Makeup Alley.

All in all I’m impressed with this and I’m really glad it exsists because I can buy it at Sephora and the one Ulta in my city is kind of far, never has anything in stock and the website is a pain too. It’s good to have an alternative.

Concealers -Too Faced -Born This Way Concealer


If you like that “photoshopped”, zero dark circles look you won’t like this concealer. Go for the Coverage version instead (by the way, TF should’ve named the Coverage one differently because many people seem to confuse both).

Hovewer, if you prefer natural, effortless look, have moderate dark circles and/or don’t want to mask every imperfection on your face, you might love it. Also, it’s great for mature skin.

In the past 10 years I went through various makeup phases, but always hated my dark circles and did everything in my power to conceal them. But as I’ve gotten older I learned to (kind of) accept them- especially when I noticed that this “photoshopped” look Shape Tape is giving me makes my eyes look smaller.
I work in a makeup industry and got this concealer for free- I wouldn’t have bought it myself because of average reviews.
But I’m so glad to own it! What I like most:
- looks super natural,
- hydrates + brightens under eye area,
- lightweight consistency,
- on very “natural makeup” days I don’t have to set it because it dries to a satin finish
- the coverage is just enough.
If you’re looking for a drugstore dupe, go for Maybelline Fit Me concealer, I see a lot of similarities between the two.

2 of 2 people found this helpful.

Foundations -Too Faced -Born This Way Foundation

on 12/9/2018 12:22:00 PM


I think it’s really nice, it’s my second hi-end foundation I’ve used. I really like the way it looks on me, not cakey and have nice coverage (I only used one pump per face) but it oxidised on me like crazy and I haven’t realised that till recently. I don’t know if it’s the foundation, setting spray (I used UD all nighter) or I bought a wrong shade (I’m nc25 in Mac and I bought shade light medium)
I won’t buy it again cause I’d like to try their peach foundation instead or maybe another hi-end foundation.

Primer/ Corrector -Too Faced -Hangover Rx Replenishing Face Primer

on 12/5/2018 3:23:00 AM


Got the travel size cus I wanted to try out this super cute primer. Glad that's all I tried cus it didn't impress me at all, sadly. Someone in the previous reviews described it as a simple moisturizer & I agree. Skin felt hydrated but nothing else really. Didn't seem to smooth, fill my pores or make my makeup last any longer than usual. Returned :(

Lip Gloss -Too Faced -Mirror Mirror Lip Gloss (All Shades)

on 12/4/2018 7:02:00 AM


I have the shade Envy Me. Sticky, goopy, way too thick. Hard to take off because it’s so sticky and goes everywhere. Not a fan of the applicator & tube packaging.

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