Can't believe I've been using Bobbi Brown blush for umpteen years and have only just bought the blush brush. I've always used quality brushes but thought a good finish was due partly to the tools and partly to technique, so I didn't think I needed to spend so much on a brush. Until I tried this one...
I've had this brush for a few weeks now and I can confirm that all the great reviews are true! It's really made a huge difference in the application and look of my makeup. An excellent SA at my local BB counter showed me how to use the tapered side to apply, and the fluffier side to blend the colour in. I dab the brush in the blush just once, tap off the excess, brush it over both apples, then turn the brush over to blend.
The result - a soft, seamless veil of colour, with almost no effort. I think I've sometimes over-applied my blush only because this brush is so enjoyable to use!
It's supersoft but dense, giving good control over application and blending. I've had no shedding at all, and use the protective plastic cap provided to store it in my BB brush case so that the bristles don't get caught in the zip.
It's expensive, but a worthwhile investment. I have other BB brushes that are 20 years old but are still like new so if this is the same I'll get my money's worth.
**Update 30/04/2017** Another reason to purchase- it picks up colour from the pan so expertly and economically that my BB Tawny Blush looks as if it's barely been used. This brush is definitely worth the price if it also makes your products last longer. Oh, and so far it hasn't shed a single hair!