I just purchased this product after fiddling around with Sephora Cream Lip Stain and other less known matte lipsticks/lip creams or matte glosses. I bought the shade Rebel Rose as it appears to be the closest dupe for Anastasia Beverly Hills Dusty Rose liquid lipstick, which is very expensive. I actually first bought the Sephora one in Marvelous Mauve, then the Wet’n’Wild Rebel Rose, and they are very similar to one another as well as to the ABH (i only tested that one at the store). If you’re interested in dupes and saving money when purchasing 99% identical products perhaps this little comparison will be of use to you.
I generally dislike matte lip products as I find them very drying and unflattering in person, even though they do look good in photography. My lips are not dry at all but somehow I constantly feel them heavy or cracking whenever wearing something matte. This however is not the case with the WnW Rebel Rose.
The lipstick has a pleasant texture, somewhere between a very fine mousse and a thick.... water, I kid you not, as it gives a fresh and cool sensation on then lips when being applied (not like a tingling, plumping lipgloss one) and coats the lips very delicately. It isn’t that drying for a matte product, perhaps the least drying I have personally tried, it comes in a larger tube than the Sephora one (Sephora is 5 ml and WnW is 6.1 ml, 0.21 fl oz) and has a better applicator. Even if it has a weird shape the applicator picks up the right amount of product and blobs it far less on the pointy part of the tip than the Sephora one.
The shade Rebel Rose is a mauve rose that works wonderfully as a dupe for the two above-mentioned products, however applying too much can make your lips look too purple or too intensely colored particularly if you have naturally pigmented lips like myself. I found that another advantage of this product is that it can be applied in very small quantities, even without lipliner (though the effect is much better with one), pretty much like dabbing a bit on the lips and then patting it with the finger, and it does look beautiful and very natural. If your lips are pigmented then it will look a bit more purple toned than on a skin swatch/in the tube. This is valid for light skintones, I’m not sure how this would perform on someone with a deeper complexion.
Other than that, I like the tube, the price, the color and this product’s versatility. Not being a huge fan of matte liquid lipsticks prevents me from commenting on this product’s superiority compared to other ones, however if I was to repurchase a matte product it would be this one. In comparison, the Sephora is twice as expensive and twice as drying. I gave it an overall of 4 lippies as I still find it a bit drying and in some countries the shade selection is very limited.
Oh, the staying power is unbelievable. I rubbed my lips and wrist with micellar water until the entire area was red and the color barely budged. Perhaps an oil-based makeup remover or baby oil would be more suitable for getting rid of it.