I LOVE this little gadget. I had seen it in target and looked it up for a while, being skeptical of such an inexpensive straightener, before I ended up getting it. So many people were saying it was better than their chi's! I had to get it. I'd tried out the remington pearl one, which costs about $40, and it did a great job. I'm in love with this one. It glides through my hair, leaving it shiny and smooth. It somehow straightens my hair so fast, way faster than my old conair nano silver ($50), at a much lower temperature whereas what I used to get for 395 degrees I can get at 350, so I don't feel as apprehensive about damaging my hair. I love the hinge lock where you can keep it closed. The slightly rounded barrel makes it nice for flat iron curls, creating a nice loose wave. CONS however, it does have a melting plastic-type smell the first couple of times you use it, but it doesn't transfer to your hair and is not too offensive. Also, maybe mine is slightly defective, but mine heats up much slower than it should (claims 30 seconds, takes over a minute). Maybe it'll grow out of that, because I have only used it a few times. And it has a slightly cheap feel to the plastic, so I feel like I need to be careful not to drop it. Lastly, the plates don't meet 100% together when I squeeze, but I don't think this really makes a difference. It is a $15-$20 straightener, so minor defects are somewhat to be expected. But the performance is outstanding. It's an amazing deal and a great straightener.