About the brand

100% Pure Cosmetics was founded in a Napa, California in 2005 by James Wang, Susie Wang, and Rick Kostick. They are a "natural cosmetics beauty firm focused on providing healthy skin."* Products are made up of organic, vegan, unrefined ingredients, with no fillers, toxins or synthetics. In addition to 12 retail stores, their products are also available for purchase online. The company is currently based in Silicon Valley, CA. *Source: Company website

https://www.100percentpure.com/

Overall rating
3.8
Created with Sketch.
67%
would repurchase
3.8
Created with Sketch.
Overall rating
67%
would repurchase

Latest 100% Pure Reviews

Bamboo Blur Foundation
2.0
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3 months ago

This is supposed to be 'matte' finish and medium coverage, but I find it has the consistency of a moisturizer (maybe that's why it's known outside the US as 'Bamboo Blur Tinted Moisturizer') and...

Bamboo Blur Foundation
2.0
Created with Sketch.

3 months ago

This is supposed to be 'matte' finish and medium coverage, but I find it has the consistency of a moisturizer (maybe that's why it's known outside the US as 'Bamboo Blur Tinted Moisturizer') and...


Fruit Pigmented Water Foundation
2.0
Created with Sketch.

3 months ago

Box description: "it makes you look like you're not wearing any foundation at all" - and that's precisely the problem! There is literally zero coverage here, it's like a splash of watered down...

Fruit Pigmented Healthy Skin Foundation
2.0
Created with Sketch.

4 months ago

Known outside the US as 'Healthy Skin Matte Foundation', this is a full coverage foundation which unfortunately goes on too dry for me, even when I apply over a liberal application of Argan oil as...