62%
would repurchase
3.8/5
package quality

price range

Reviews

Reviews


4.0
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9 years ago

I have never used this before, I bought "medium golden brown". I do have a lot of grey, I'm guessing 20% grey, so I decided to buy the Superior Preference. I usually buy Ash medium browns, but felt...

About reviewer (272 reviews)

Age36-43

SkinCombination, Fair-Medium, Warm

HairBrunette, Wavy, Medium

EyesBrown



5.0
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9 years ago

First time - COLORED MY OWN HAIR - grabbed a color from drugstore Mistakenly bought 5CB = medium chestnut brown Did in garage with hubby hale Did not even do the roots, plus all over -...

About reviewer (173 reviews)

Age44-55

SkinDry, Fair, Cool

HairBrown, Kinky, Fine

EyesHazel


5.0
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9 years ago

Best hair colour ever !!!! This is the only PERMANENT HAIR COLOUR Every other colour eventually washes out but this one doesn't .... It somehow lightened my hair about 3 shades without...

About reviewer (40 reviews)

Age19-24

SkinDry, Medium

HairBrunette

EyesBrown


2.0
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9 years ago

I bought this hair colour in the shade RP07 Intense Red Copper after going through a rough patch with 'favourite' drugstore haircolour, Garnier Olia. I've been dying my hair at home for 5+ years,...

About reviewer (300 reviews)

Age19-24

SkinCombination, Fair, Neutral

HairRed, Straight, Fine

EyesHazel


4.0
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9 years ago

Not too sure why there are so many poor/mediocre reviews on this product ! I personally love this hair color. I suppose everyone's hair is different, which is probably the main reason reviews are...

About reviewer (93 reviews)

Age19-24

SkinDry, Medium, Warm

HairBlond, Wavy, Medium

EyesHazel


2.0
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9 years ago

I give up. I cannot find an at-home hair color that will not turn my dark brown roots red. For reference, I have dark brown hair and all I want to do is cover some grays; I used the color dark ash...

About reviewer (57 reviews)

Age36-43

SkinOther, Fair, Cool

HairBrunette, Other, Other

EyesOther


1.0
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9 years ago

This review is of 8.5 Champagne Blonde. I have light brown hair the same color as the last 'before' picture on the package. This dye is terrible. It turned my hair red. More specifically:...

About reviewer (22 reviews)

Age30-35

SkinNormal, Fair, Neutral

HairBlond, Wavy, Medium

EyesBlue


1.0
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9 years ago

This colour (8.3 Champagne) was terrible!! it told me to leave it in for 30mins which i did (no indication you could leave it longer) and my blondish/light brown hair went redish and hasnt...

About reviewer (4 reviews)

Age25-29

SkinAcne-prone, Other

HairBrown

EyesBlue


2.0
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9 years ago

My hair is naturally a very dark brown and I bought black luminére dye. It was a blackish blue color. When I washed my hair 2 days later, the water and the shampoo were the color of the hair dye. I...

About reviewer (1 reviews)

Age19-24

SkinNormal, Medium

HairBrunette

EyesHazel


1.0
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9 years ago

Don't do it, DO NOT BUY THIS! I'm pretty easy going with my hair. It grows quickly and I can always do somehing to make a bad cut or color better. I bought this to match my natural color to take...

About reviewer (61 reviews)

Age30-35

SkinCombination, Fair, Not Sure

HairBrunette, Straight, Fine

EyesHazel


4.0
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9 years ago

This is a review for the colour Fiji or Dark Ash Blonde Natural hair: thick black (asian) hair Before: I had a dip dye style, half dark dark brown (processed) couple inches of roots, and...

About reviewer (66 reviews)

Age19-24

SkinCombination, Medium, Not Sure

HairBlack, Wavy, Coarse

EyesBrown


5.0
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9 years ago

I think I finally found my color. I had been lightening my naturally dark brown hair for a long time. I like dark ash blonde/light ash brown hair, but it's difficult to maintain. Also, I don't want...

About reviewer (10 reviews)

Age30-35

SkinCombination, Fair-Medium, Warm

HairBrown, Wavy, Fine

EyesBrown


4.0
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9 years ago

I'm reviewing one of Loreal Preference's newest shades, 9DG Delicate Golden Blonde. I didn't see any other reviews on this, and I have to write this because this is one of the best colors I've...

About reviewer (19 reviews)

AgeUnder 18

SkinAcne-prone, Fair, Cool

HairBlond, Wavy, Fine

EyesHazel


5.0
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10 years ago

My review is specifically for Dark Brown 4 (natural). I had been using Feria Espresso since I went back to brunette, but they were out of it, so I picked this because it's the closest I could find...

About reviewer (4 reviews)

Age30-35

SkinNormal, Fair-Medium, Not Sure

HairBrunette, Other, Other

EyesBlack


4.0
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10 years ago

I've experimented with different shades of darkest brown and black. I tried Vidal and L'oreal Paris Ultimate Black shade 1. The Vidal was alright, easy to apply, very little drip, but after using...

About reviewer (55 reviews)

Age25-29

SkinNormal, Fair-Medium, Not Sure

HairBrunette, Wavy, Fine

EyesGreen


3.0
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10 years ago

so fun fact i bought this in the shade 7 1/2 'medium ash blonde' by accident - i was originally planning on getting the excellence creme in the similar shade 8.1 'natural ash blonde,' but being...

About reviewer (22 reviews)

Age19-24

SkinNormal, Fair-Medium, Neutral

HairBlond, Straight, Fine

EyesBrown


2.0
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10 years ago

Loreal Performing preference has gorgeous unique blonde options. I tried Rose Gold on the night I saw my first grey /white hairs coming in. I'm in a service industry and needed to look young or I...

About reviewer (17 reviews)

Age36-43

SkinAcne-prone, Fair-Medium, Warm

HairBlond, Curly, Medium

EyesGreen


3.0
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10 years ago

http://youtu.be/h233sdiHxhU color was okay, i had 3 Brasilia, very natural black with a golden brown undertone however really damaged my hair :/

About reviewer (158 reviews)

AgeUnder 18

SkinCombination, Fair-Medium, Warm

HairBlack, Straight, Fine

EyesBrown


3.0
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10 years ago

Hmm. Well... I started with my natural born-again virgin medium brown hair. Added Lightest Golden Brown (6.5). Waited 25 minutes. Ended with... Hmm. Not really sure. It's not my natural medium...

About reviewer (9 reviews)

Age25-29

SkinCombination, Medium, Warm

HairBrunette, Other, Other

EyesHazel


4.0
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10 years ago

I used Excellence for several years but prefer the more gel-like consistency of Preference. I have fine hair which grows fast and is entirely gray in some sections and at least 50% in the others. I...

About reviewer (4 reviews)

Age56 & Over

SkinOily, Fair-Medium

HairBrown

EyesBlue