I loved the ocean beach hair texturizing spray from John Frieda. I don't know if they discontinued it or not but I can't seem to find it anywhere anymore. So when I see that Avon just came out with one I thought I'd give it a try. It's no where as good of a product as the John Frieda brand. It's okay for such a cheap product ($4.99). I love the scent of the Advanced Techniques line so it has that going for it. It does put a bit of wave in my straight chin-length hair. I don't like the fact that it makes my hair feel a bit stiff though. I probably won't purchase again, I'll probably try a different brand next time.