88%
would repurchase
4.5/5
package quality

price range

Reviews

Reviews


5.0
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13 years ago

I used the 20 volume version of this today and it is the first time ever that my scalp did not burn or itch when dying my hair. And I've been dying my hair for a LONG time. This stuff is amazing,...

About reviewer (115 reviews)

Age30-35

SkinDry, Olive, Warm

HairBrunette, Straight, Medium

EyesBrown



5.0
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14 years ago

I will NEVER use another peroxide again. This is the best. No burning, no damage done to my hair, nothing. I've been going through a process and my hair is now a medium golden blonde. I started a...

About reviewer (44 reviews)

Age25-29

SkinCombination, Medium, Warm

HairBlack, Wavy, Medium

EyesBrown


4.0
Created with Sketch.

15 years ago

im not big on dying my hair myself but i got desperate since the stylist butchered my hair 2 days in a row and gave me orange/yellow hair with some gray! i used the 20 vol developer mixed with...

About reviewer (1301 reviews)

Age25-29

SkinCombination, Fair-Medium, Warm

HairBlack, Wavy, Medium

EyesBrown


4.0
Created with Sketch.

16 years ago

I have naturally wavy black hair and its been a long time since I've had any color in it (or lack there of). I did some research and bought this product. I wanted my black wavy hair to go blonde...

About reviewer (12 reviews)

Age25-29

SkinDry, Medium

HairBlack

EyesBrown


5.0
Created with Sketch.

16 years ago

Great developer! Works well with Wella. Very cheep and smells great. Don't think I'll ever buy another.

About reviewer (5 reviews)

Age25-29

SkinOther, Other

HairOther

EyesOther


4.0
Created with Sketch.

16 years ago

One of the best developers I have used. I love the smell. Very creamy and gentle. Would definitely use again

About reviewer (46 reviews)

Age19-24

SkinCombination, Olive

HairBrunette

EyesBrown


5.0
Created with Sketch.

16 years ago

I started using Ion permanent color with Pure White developer (I had some left over) and it was fine, but the Sensitive Scalp developer is wonderful - no nasty smell, very gentle and it deposits as...

About reviewer (14 reviews)

Age36-43

SkinDry

HairBrown

EyesBrown


5.0
Created with Sketch.

16 years ago

I've never had a developer irritate my scalp but who needs the extra harsh chemicals? I tried this and it's great, smells good too. Recommended and I've purchased over and over again.

About reviewer (49 reviews)

Age19-24

SkinCombination, Fair

HairBrunette

EyesBrown


5.0
Created with Sketch.

17 years ago

This is the best developer I've tried. It's reliable, effective and gentle. I use the 30 vol. and it's better than any other brand I've tried. I need a 30 vol. in order to lighten my hair enough...

About reviewer (1125 reviews)

Age

SkinOily, Medium, Warm

HairRed, Wavy, Fine

EyesGreen


5.0
Created with Sketch.

17 years ago

I have used the 10, 20 & 30 volume developers by Ion. For the 10 developer, I used 20 volume developer & distilled water in a 1:1 ratio since the large bottles are cheaper & I don't think the 10...

About reviewer (107 reviews)

Age36-43

SkinSensitive, Fair, Not Sure

HairBrunette, Straight, Fine

EyesBlue


5.0
Created with Sketch.

17 years ago

I the 10 volume version of this. I don't know much about developers, but I liked this one. Didn't hurt my scalp, very cheap, smelled kind of like grapes after awhile, was nice and creamy, and my...

About reviewer (92 reviews)

Age19-24

SkinOily, Medium

HairBrunette

EyesGreen


5.0
Created with Sketch.

17 years ago

I had to give this developer it's own rating, since I don't use their hair color with this anymore. Since I went back to blonde; however, I do use this with 7th Stage bleach made by Clairol, and...

About reviewer (852 reviews)

Age25-29

SkinCombination, Fair, Cool

HairBlond, Straight, Fine

EyesBlue




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