74%
would repurchase
4.1/5
package quality

price range

Reviews

Reviews


5.0
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9 years ago

I have gotten the best results when I use Excellence. I'm in my late 20s and I already have some grays, and Excellence covers grays really well, better than other dyes I've tried. I love that it...

About reviewer (226 reviews)

Age25-29

SkinCombination, Fair-Medium, Neutral

HairBrunette, Straight, Medium

EyesBrown



5.0
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9 years ago

I love this product. I was trying to get rid of diy brassy blond highlights and return to my natural which is a med ash brown. I purchased this product in the med. ash brown and used it only on the...

About reviewer (4 reviews)

Age30-35

SkinSensitive, Fair-Medium

HairBrunette

EyesBlue


3.0
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9 years ago

Recently I discovered I have a cool skin tone rather than warm. So, I decided to change my hair from dyed light red back to its natural light ash brown. Normally, I use Revlon Colorsilk, but I had...

About reviewer (734 reviews)

Age36-43

SkinSensitive, Fair, Neutral

HairRed, Wavy, Medium

EyesGreen


5.0
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9 years ago

I have dark blonde hair with 3 inches of regrowth. I had highlights that discolored and grew out. I had a mess of ugly colors from about 3 inches down to the ends. This made my beautiful, so...

About reviewer (1 reviews)

Age30-35

SkinVery Oily, Medium

HairOther

EyesHazel


1.0
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9 years ago

I used E1 Light Ash Brown with medium brown hair with previous dye (2 months old). My hair matched the 2nd swatch on the box exactly. My complaint with this product is that the ash shades in...

About reviewer (19 reviews)

Age25-29

SkinNormal, Fair-Medium

HairBrunette

EyesBrown


5.0
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9 years ago

I had been dying my hair dark red for one year with Wella Color Charm and I was tired of the constant root upkeep. I wanted to go back to my natural dirty blonde color, so I used Color Oops twice...

About reviewer (172 reviews)

Age

SkinOther, Other, Not Sure

HairOther, Other, Other

EyesOther


1.0
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9 years ago

My biggest issue with this product is the color stains on skin and difficult to remove even though I have put Vaseline on the face, neck and arms before.

About reviewer (3 reviews)

Age36-43

SkinSensitive, Medium

HairBlack

EyesBrown


4.0
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9 years ago

I have naturally very dark brown Asian hair to begin with, and I have used this product for about 2 years now. After going after a variety of blonds in the range to lighten my dark hair, I have...

About reviewer (167 reviews)

Age25-29

SkinCombination, Fair, Warm

HairBrown, Straight, Medium

EyesBrown


4.0
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9 years ago

My review is for the Medium Ash Blonde color 7 1/2 A. I recently decided to bleach my hennaed hair (VERY copper red and VERY permanent) and will my hair into blondeness. Well, after one bleach...

About reviewer (86 reviews)

Age19-24

SkinNormal, Fair-Medium, Neutral

HairBlond, Wavy, Medium

EyesBlue


2.0
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9 years ago

I keep using this hair color because I don't know what else to use! But can someone please tell why a color called "Light Ash Blond" just makes my hair more and more red-brown???? This review was...

About reviewer (23 reviews)

Age56 & Over

SkinNormal, Fair

HairBlond

EyesBrown


4.0
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9 years ago

**Update** I wanted to give an update on this product after one week. The color still looks very nice. It's a little darker than I would have expected for medium brown but I don't mind (maybe...

About reviewer (16 reviews)

Age44-55

SkinCombination, Fair, Not Sure

HairBrown, Wavy, Medium

EyesGreen


4.0
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9 years ago

This is the best at home hair colour I've ever used! The formula was so creamy and easy to use and it left my hair feeling so healthy and shiny..I was and still am amazed! I used dark chocolate...

About reviewer (4 reviews)

Age30-35

SkinAcne-prone

HairBrunette

EyesBrown


2.0
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9 years ago

I used this in shade 7: Natural Dark Blonde. My hair was about a level 9 light blonde before this and I wanted to take it down a few levels. What I ended up with however was a super ashy brunette...

About reviewer (28 reviews)

Age19-24

SkinCombination, Fair, Cool

HairBrunette, Straight, Medium

EyesGreen


4.0
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10 years ago

this review is for the shade 7 1/2 A, medium ash blonde. i had originally wanted to get natural ash blonde (which i believe is 8.1) but my cvs only had the 7.5, so i went with that as the...

About reviewer (22 reviews)

Age19-24

SkinNormal, Fair-Medium, Neutral

HairBlond, Straight, Fine

EyesBrown


2.0
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10 years ago

I bought this in Light Ash Brown 6A COOLER after years of using Clairol Nice n Easy (usually Root Touch Up and occasionally the permanent hair color)This was far easier to use by myself than the...

About reviewer (147 reviews)

Age36-43

SkinCombination, Fair, Warm

HairBrunette, Straight, Coarse

EyesBlack


5.0
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10 years ago

As soon as my hair stylist told me I had to pay $97 to dye my asian black hair a reddish-brown hue with natural highlights, I knew it was time to hit up Walmart's hair dye aisle. I decided to go...

About reviewer (13 reviews)

Age19-24

SkinCombination, Olive, Cool

HairBrown, Straight, Medium

EyesBlack


1.0
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10 years ago

Abosolutely terrible!! Do NOT waste your money on this! A while ago I dyed my hair blonder than it was naturally, so it was a golden light brown (two or so shades lighter than my normal hair...

About reviewer (1 reviews)

AgeUnder 18

SkinNormal, Fair

HairBrunette

EyesBlue


5.0
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10 years ago

I have been using this product every 2 months for 5 years now and I love it. (sometimes Target has a 2-pack you can save on) I use it to cover my grays, dying the same hair color as I was born with...

About reviewer (221 reviews)

Age30-35

SkinCombination, Medium, Warm

HairBrunette, Wavy, Fine

EyesBrown


5.0
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10 years ago

I have colour resistant grey hair, (I am 56) even the expensive colour my hairdresser uses fades quickly. This however does not, the girl washing my hair in the hairdresser told me her Mum uses...

About reviewer (1 reviews)

Age56 & Over

SkinCombination, Fair-Medium

HairBrown

EyesBrown


4.0
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10 years ago

At home hair color is tricky at best...trying to find the right color/formula is a pain, but I got tired of paying $100+ for dye jobs that left me disappointed. I purchased a box of this and have...

About reviewer (507 reviews)

Age44-55

SkinDry, Fair

HairBrown

EyesGreen