74%
would repurchase
4.1/5
package quality

price range

Reviews

Reviews


4.0
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12 years ago

As an Asian with black hair, I guess this product isn't for me because despite using this hair dye for about 1.5 years, it isn't very obvious. Even using the lightest shade of red available (I...

About reviewer (25 reviews)

Age19-24

SkinCombination, Fair-Medium, Warm

HairBrown, Relaxed, Medium

EyesBlack



5.0
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12 years ago

This color (Excellence 8 1/2 Champagne Blonde) did EXACTLY what I expected, which was to remove my brassy orange ends, even out the color, cool the color overall, and darken the color...

About reviewer (1 reviews)

Age25-29

SkinAcne-prone, Fair

HairBlond

EyesBlue


5.0
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12 years ago

I love this product in shade 10 Natural baby blonde. I am naturally medium blonde and this colour lifts my hair looking really light and natural. The pre treatment and conditioning balm makes my...

About reviewer (1 reviews)

Age19-24

SkinCombination, Fair

HairBlond

EyesHazel


4.0
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12 years ago

I always loved using L'Oreal hair dyes growing up. I have for many years dyed my hair black with their Casting Creme Gloss (which I never knew was semi-permanent by the way! It never actually...

About reviewer (161 reviews)

Age19-24

SkinAcne-prone, Olive, Warm

HairBrunette, Relaxed, Fine

EyesBrown


5.0
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12 years ago

I bought a box of this because I wanted to throw some lowlights over my too blonde highlight job I did with my Revlon Frost and Glow kit. So I threw the cap on, pulled a bunch of hairs through and...

About reviewer (279 reviews)

Age30-35

SkinCombination, Fair-Medium, Cool

HairBlond, Wavy, Fine

EyesGreen


5.0
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12 years ago

i used this in shade natural brown, and OMG the results are amazing i got a very beautiful natural brown result, and close to the box colour, i had shimmering golden tones and a nice brown colour...

About reviewer (133 reviews)

AgeUnder 18

SkinCombination, Fair-Medium

HairBrown

EyesBrown


5.0
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12 years ago

This is the best do-at-home hair color you can buy. It covers grays and doesn't fade as much as the other brands. It also doesn't irritate my scalp or fry the ends of my hair. It comes with a...

About reviewer (91 reviews)

Age44-55

SkinCombination, Fair-Medium, Neutral

HairOther, Curly, Medium

EyesBlue


5.0
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12 years ago

I absolutely ADORE this line.... I almost exclusively used Clairol for years,and for the past few years have been using Loreal Excellence(and Preference) the past few years,and I just have always...

About reviewer (7 reviews)

Age25-29

SkinSensitive, Fair, Warm

HairBlond, Straight, Fine

EyesGreen


5.0
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12 years ago

I use Dark Ash Brown 4A. It's a very pretty rich dark brown that looks natural. It's not too ashy and it doesn't give me any orangey/red tones(which I hate on me). It's a creme dye so it doesn't...

About reviewer (3 reviews)

Age25-29

SkinNormal, Medium, Warm

HairBrunette, Wavy, Medium

EyesGreen


5.0
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12 years ago

I've tried other hair color kits and I always come back to this. I've never had bad results using this and it always covers my grey hair. What I like most about this kit is that the cream is...

About reviewer (20 reviews)

Age44-55

SkinSensitive, Fair

HairBlond

EyesBlue


5.0
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12 years ago

I bought this hair colour specifically because of the fantastic reviews it has on MUA. My hair is long (around bra-band length) and fine but very thick, so I bought 2 boxes in 'Brown' (#5) so that...

About reviewer (48 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBrunette

EyesGreen


5.0
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from

12 years ago

The best. I like L'oreal excellence too, but preference is the best drugstore dye on the market IMO. There's a great range of really well-designed, natural hair colors. Best of all, it is SO EASY...

About reviewer (32 reviews)

Age25-29

SkinDry, Fair, Not Sure

HairBrunette, Other, Other

EyesGreen


4.0
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12 years ago

I had not dyed my hair for over 8 months when I bought this product in Dark Golden Blonde, vs my normal Med Golden Blonde. I finished chemo about 2 months ago and was really afraid to dye it as I...

About reviewer (42 reviews)

Age56 & Over

SkinOily, Fair-Medium, Warm

HairBlond, Curly, Fine

EyesGreen


5.0
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from

12 years ago

I used 5CB Medium Chestnut Brown. I wanted to cover some highlights that didn't turn out very good and this hair dye turned out perfect. Perfect amount of brown and reddish.

About reviewer (2 reviews)

Age30-35

SkinCombination, Fair, Not Sure

HairBrown, Straight, Medium

EyesBrown


5.0
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12 years ago

I cant believe i havent reviewed this hair dye especially since i have been using this brand for years and have grown to love and adore it- really. I have tried others but have always came back to...

About reviewer (383 reviews)

Age25-29

SkinNormal, Fair, Cool

HairBlond, Straight, Coarse

EyesBrown


1.0
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from

12 years ago

I used this dye in 5.5 Mahogany Brown, hoping for a red medium brown colour. My hair colour at the time was a light brown. This dye turned my hair a really dark brown colour, with no red in it at...

About reviewer (201 reviews)

Age25-29

SkinCombination, Olive, Warm

HairBrunette, Wavy, Coarse

EyesHazel


2.0
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12 years ago

L'Oreal was pretty good . . .but Garnier Nutrisse was better . . not as harsh :-)

About reviewer (8 reviews)

Age36-43

SkinOther, Other

HairOther

EyesOther


1.0
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12 years ago

I have been searching and searching for a nice ash brown permanent hair color as I just cannot afford the salon anymore. I needed to do my grey regrowth and refresh the rest, well this color is...

About reviewer (82 reviews)

Age36-43

SkinCombination, Fair-Medium, Cool

HairBrown, Wavy, Fine

EyesGreen


5.0
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12 years ago

My hair is nearly black. My Mum always told me NOT to buy black hair dyes because they are too harsh, very unnatural. So I always choose a dark brown. Even the darkest brown color is a bit too...

About reviewer (69 reviews)

Age36-43

SkinDry, Fair, Neutral

HairBlack, Wavy, Medium

EyesBrown


5.0
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12 years ago

I love it! Best drugstore hair color I have found :) got it for four bucks on sale, so I had to try it. I got dark auburn, and used it on my almost black/dark brown hair. I wasn't expecting it to...

About reviewer (5 reviews)

Age19-24

SkinCombination, Tan

HairBlack

EyesBrown