Another bad buy for me as I did NOT consult with MUA. Crap. It sounded good - I have sensitive dry skin, so 'gentle' and 'moisturizing' seemed just right. Yes, it is moisturizing, and maybe it is gentle, but it doesn't seem cleansing at all. It really feels like I'm taking regular lotion, slathering it on my face, and then rinsing. No clean feeling. And my skin has been bad since I've started using this. I can't be positive it is from using this, but it isn't a good sign either. Also, it really smells like sunscreen. ick. Sorry, Nivea.