This lipstick is great! It's a subtle pink. Very moisturizing. The glossy feel of lipgloss but the hie of lipstick. Best of both worlds! But my favorite aspect is that is lasts ALL DAY. I literally couldn't take it off for bed, and I woke up with it still on! Not sure if that turns anyone off, but that makes me happy. Can't ever go wrong with Sonia Kashuk!