My favorite pomade! It provides hold but, unlike other pomades, isn't a pain to wash or brush out. It also smells great and is made from all-natural ingredients (from the label - "soybean oil, jojoba oil, meadowfoam oil, grapeseed oil, pomegranate oil, avocado oil, safflower oil, sweet almond and cherry kernel oil with natural fragrance"). I naturally have very curly, dry hair, so my advice to those with straighter, thinner hair would be to use sparingly. It adds a lot of shine and it's very noticeable on those with straighter hair.