I have been using this mousse for years and I love it! It's thick enough to not just dissipate into a liquid when you dispense it from the can. I have long, medium thick, somewhat wavy hair with long layers. It gives me nice volume that holds my style very well. It is not sticky or doesn't go flaky. My hair is easy to comb out with this in it. Drugstore mousse simply cannot compare to this - and I have tried many of them - they are full of air and runny, this one is not. You get what you pay for and perhaps some do not want to pay the higher price for this, although I do not think it is exorbitantly expensive - about average price for a salon brand. Sometimes I can find it in packages with shampoo and conditioner or with hairspray at a reduced cost at Chatters and since I also use those, it's a good deal. I'll keep using it as long as they make it.
This is just an average mousse. There are much better options at this price point. There are also equivalent options at drug store prices (Suave Volume Mousse). Really nothing special. Joiwhip has a stronger hold, which I prefer. This will be returned.
For those of you that used to use the Artformation mousse, people were guessing this was the replacement for it (or the same thing with a different name). I am not sure, either way it left me very underwhelmed. I have very, very fine wavy/curly hair.