Debuting in 2012 - these revamped lip liners are creamier, easier to apply, and require NO SHARPENING. They are not a pencil - but instead in a swivel-up stick.. So far I bought only PINK (They are $12 each) and I love it - a cool mid-toned true pink (darker than Bobbi Brown's Pale Pink and less brown than my MUFE liner). I got mine for $6 so that's great. Comes in 7 colors and I will try Plum, Raisin and Nude Next. Might try sienna and mauve. Good job, BC! Great new formula.
UPDATE: I also bought NUDE and it is great - very similar to MUFE, a bit lighter than MAC's Beurre. Great formulation and consistency. LONG wearing. WINNER!