Milani Cosmetics was founded in 2002 by brother and sister Laurie Minc and Ralph Bijou. They are headquarted in Los Angeles, CA.

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726 products

12,576 reviews

77% would repurchase

Not tested on animals

Recent MILANI Reviews

Eye Primer -MILANI -Eyeshadow Primer


Aw, I was really optimistic because I'd heard from loads of people that this was hands down the best eye primer even when price wasn't taken into account.

I have very oily lids, and many "crease proof" eyeshadows crease on me within an hour or two without primer. The inner section of my eyes are hooded, and I have a faded scar in my crease on one eye that is also prone to fading even faster. If it helps, Too Faced Shadow Insurance creases in four hours on me, Urban Decay Primer Potion creases in about seven, and Australis and Etude House crease in about 14, but the latter two do nothing to increase pigmentation.

This Milani primer would either crease or be so heavy that my eyes looked noticeably aged and actually developed a second crease line due to how much it stuck and dried my skin. This is also the only primer that ever made my Hakuhodo brushes feel scratchy and sore, because it cemented my skin so much.

Thin layer dried, with a base colour - creases in three hours.

Thin layer that had a base colour applied while it was still wet - creases in six hours.

Two very very thin layers dried - creases in ten hours, but the texture of my eyelids ages me a lot and it looks so bad it detracts from the look. It's almost like the shadow applied chalky and pilled.

A very slightly thicker layer - a combination of all of the above.

It helps out nicely with eyeshadow pigmentation, but it is unblendable without a base shade so you have to make sure to only really apply the base shade in and above your crease, so that your lid colour can be as pigmented as possible.

I won't repurchase. I'm going to head back to using travel sized UD Primer Potions as they last nearly a year of 5x a week usage, and while not an HG is still the best compromise between blendability, pigmentation and longevity.

Highlighters -MILANI -Strobelight Instant Glow Powder

on 9/21/2018 1:11:00 PM


I have the shade Afterglow and i adore it, is so good, isn't glittery, súper shinny, you can go with a light hand and it will look subtle or you can go heavier and will look blinding af. Last all day even without foundation, most of the time I don't wear foundation so I have tried a lot of times that point. The best way to apply it is using a brush.
100% recomend.

Brows -MILANI -Easybrow Automatic Propel Eyebrow Pencil

on 9/20/2018 6:27:00 PM

I was so surprised how wonderful this is. I bought dark brown and its true to the color on package. After I put it in I blend it with the spooli and its perfect. Lasts all day. Honestly I wish I had bought this before my Benefit one.

Lips -MILANI -Amore Matte Lip Creme


Great shade selection, amazing pigmentation and durability on the lips throughout the day. The major flaw with the product lies in it's dry down and texture. This is SO dry. But I mean SO SO DRY, continuous usage will be the death of my lips. And for almost $10... I can't justify it.
I even much prefer the $2 NiceFace liquid lipsticks from Wish, I love those.

1 of 1 people found this helpful.

Eye Shadow -MILANI -Bella Eyes Gel Powder Eyeshadow - Bella Caffe

on 9/17/2018 6:21:00 AM


Finish: 5 stars
The finish of this product (described as "satin") is unlike any other eyeshadow I've ever used. It is super smooth, melts into my skin, and leaves no powdery residue. It doesn't even look like makeup TBH.

Shade: 2 stars (for my coloring)
This color was described by another reviewer as "cool, taupe brown" which I think is accurate. Since I'm a one-and-done type when it comes to shadow, I don't really dig this color on me, when used as an all over shadow. It doesn't look bad or unnatural, just kind of blah on my skin (cool/yellow undertones) .

I'd like to try a different satin shade, since the finish is so incredibly nice.

4 of 4 people found this helpful.

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