I've tried a variety of whitening toothpastes over the years and this is the only one that I have ever seen results from. I noticed after the first week of use quite a difference in the whiteness of my teeth and I've been hooked since. I have repurchased this many times and will continue to use as long as it's on the market. Seriously awesome toothpaste for $3!

Like everyone else is saying — amazing toothpaste that does what it says.

This is an awesome toothpaste, one of the best whiteners I have ever used. I also use Crest's whitening mouth wash and could tell a major difference in two weeks. I have been using them both for over a month and my teeth are much whiter than they were from using strips. Highly recommend!

This is an amazing toothpaste that does noticeably whiten your teeth! I can definitely see the difference in pictures of myself, and unfortunately since I ran out of this, I no longer have as white teeth as I had before, but I hope to rebuy soon or try the Optic Whitening toothpaste that is now out (Colgate?).

It's odd to be reviewing a toothpaste but this stuff is amazing. It has visibly whitened my teeth just in brushing twice a day. (Works even better/quicker when used with an electric toothbrush.) It took about 1-2 wks to see results but since it didn't take any extra time, didn't add any sensitivity and since it keeps working every day, I think 2 wks of waiting it worth it.
I've repurchased this several times & my SO uses it too. continued >>