LOVE! I can't stop sniffing this! I like berry scented things, so this was a good buy. It is sweet smelling, but not to the point where you smell like a little kid. It has that slight tartness to it which cuts back the heavy sweetness in this spray. First spritz is always strong, but dies down to a light scent that lasts considerably well (a bit longer than my other body mists). It really does smell "juicy" and if I could, I would eat it!