44%
would repurchase
3.7/5
package quality

price range

description

ingredients

ammonia

Reviews

Reviews


2.0
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12 years ago

Super easy to apply. However, the color is much much darker than the advertised shade . I bought the #53 Golden Medium Brown and my hair is black now. Also, it does not cover grays !!!! On the...

About reviewer (1 reviews)

Age30-35

SkinCombination, Medium

HairBlack

EyesBrown



1.0
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12 years ago

WORST dye EVER! Do NOT Buy! I have been dying my hair for 10 yrs now and this is the worst for many reasons. I thought I would give the new mousse a try and regret it for the following...

About reviewer (1 reviews)

Age25-29

SkinOther, Other

HairOther

EyesOther


5.0
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12 years ago

OK, I have been a do-it at home hair dye junkie since I was in the 8th grade. Started with wash-outs & moved my way up to permanents (even though I don't have any grey) just to try new things so I...

About reviewer (42 reviews)

Age36-43

SkinCombination, Other, Not Sure

HairBrunette, Other, Other

EyesBrown


5.0
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12 years ago

This is a really good hair dye! I was so surprised when i saw all these bad reviews, because to me this dye didn't have any downsides at all! I purchased the color 70 and it turned out to be...

About reviewer (9 reviews)

Age19-24

SkinCombination, Fair-Medium, Warm

HairBlond, Wavy, Medium

EyesBlue


1.0
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12 years ago

Ok, so I am naturally a dark blonde colour, and for the past year have been bleach blonde. I decided to go back to my natural colour to make my hair healthier and so I can grow it, So I went and...

About reviewer (69 reviews)

AgeUnder 18

SkinCombination, Fair, Neutral

HairBlond, Wavy, Coarse

EyesBlue


1.0
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12 years ago

I wish I had looked at the reviews here before buying this product. My hair is really long and thick and I had never coloured it before but just felt I wanted to change it up a bit and bought this...

About reviewer (2 reviews)

Age19-24

SkinCombination, Olive

HairBrown

EyesBrown


1.0
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12 years ago

This is hands down the worst hair color I have ever used, I have been coloring my hair for years and decided to try this product as I have a 1 year old son and husband that works out of town and...

About reviewer (1 reviews)

Age25-29

SkinCombination, Fair-Medium

HairBlack

EyesBrown


4.0
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12 years ago

The mousse application was really easy, I even did it myself. It covered all of my hair evenly and it only took 30 minutes to dye my hair just like the instructions said (I have very dark brown...

About reviewer (1 reviews)

AgeUnder 18

SkinCombination, Fair-Medium

HairBrunette

EyesHazel


1.0
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from

12 years ago

A disaster. I used Light Brown and it came out very dark brown even though I only left it on for 15 minutes. To add insult to injury it completely ruined the condition of my hair. Avoid at all...

About reviewer (3 reviews)

Age56 & Over

SkinSensitive, Fair-Medium

HairBrunette

EyesBlue


3.0
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12 years ago

I'll start out by saying that I have VERY damaged hair. It has been bleached to oblivion and, in defeat, I choose a nice light brown (pure light brown) to put in as a last resort to let my natural...

About reviewer (1 reviews)

Age19-24

SkinNormal, Fair-Medium

HairBrunette

EyesHazel


2.0
Created with Sketch.

12 years ago

I'll give this 2 points: 1 for the ease of application (it really is super easy and mess-free) and 1 for the color (the length of my hair was very shiny and healthy looking and the color was a...

About reviewer (21 reviews)

Age36-43

SkinCombination, Fair, Cool

HairBrown, Curly, Medium

EyesBrown


3.0
Created with Sketch.

12 years ago

I saw the Loreal Sublime Mousse on a commercial and was so excited to try it knowing that I was due for an all-over color! I then went to Target to pick it up and went home eager to try this...

About reviewer (1 reviews)

Age19-24

SkinCombination, Medium

HairBrunette

EyesBrown


4.0
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12 years ago

I just tried this for the first time in the color Pure Dark Blonde. The mousse was easy to work with and had way fewer drips and escapes than traditional liquids - so that was great. The other...

About reviewer (83 reviews)

Age44-55

SkinCombination, Fair, Cool

HairBrown, Wavy, Fine

EyesBrown


1.0
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12 years ago

OMG ... Horror story -__- my girl wanted me to dye her hair with this and i said HELLLL NOOO because ive heard nothing but bad things about this dye, my friend is cheap in the hair department so...

About reviewer (183 reviews)

Age19-24

SkinNormal, Fair, Neutral

HairBrunette, Curly, Medium

EyesBrown


3.0
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12 years ago

Okay I did this last night. They say to use it on unwashed hair, my hair had not been washed for 2.5 days so it had lots of oils to protect my hair on there. This dye did not make my hair dry or...

About reviewer (10 reviews)

Age19-24

SkinVery Oily, Medium, Neutral

HairBlack, Straight, Medium

EyesBrown


2.0
Created with Sketch.

12 years ago

When I saw this stuff, the little girl in me went, 'Mousse hair dye!Cool!' .. so I fed my 'Id' and bought it.The color developed slightly darker than I'd liked. I used pure dark blonde- the base...

About reviewer (54 reviews)

Age36-43

SkinDry, Medium, Warm

HairBlond, Wavy, Fine

EyesHazel


2.0
Created with Sketch.

12 years ago

DId not cover greys well. 1 week in they are showing through.

About reviewer (10 reviews)

Age30-35

SkinCombination, Fair-Medium

HairBrunette

EyesBrown


5.0
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12 years ago

I used this dye in 'iced dark brown' and it came out very dark, which I was so happy with. I don't know why this product has so many bad reviews but I really liked it. It's been 3-4 weeks and it...

About reviewer (2 reviews)

AgeUnder 18

SkinNormal, Tan

HairBrunette

EyesBlue


4.0
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from

12 years ago

I loved how easy this product was to use and how the colour turned out. I'm blonde and I find most home dye kits leave my hair way more yellow than the colour I choose but this colour came out...

About reviewer (1 reviews)

Age30-35

SkinNormal, Fair

HairBlond

EyesBlue


5.0
Created with Sketch.

13 years ago

I really don't understand the bad reviews! I have a fine dark hair. I got highlights done around 3 months ago and they started fading so I decided to give this a shot. It was really easy to...

About reviewer (1 reviews)

Age19-24

SkinCombination, Olive

HairBrunette

EyesBrown